As a B2B PR consultant, it’s easy to get wrapped up in the idea that business-to-business communications predominantly involves white-washed, corporate messaging. And it does, but not to the extent you’d think.
Laura Hampton, Head of Marketing & PR at multi-award winning digital agency Impression shares lessons in relevance to guide digital PR strategies.
Nick Church, digital marketing executive at leading graduate recruitment agency Give A Grad A Go, shares his top tips for spotting a great PR and marketing graduate.
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog was founded by B2B PR specialist Heather Baker, who runs video production and corporate animation agency TopLine Film and digital PR and SEO agency TopLine Comms. The B2B PR Blog takes contributions from sensible industry folk with something interesting to say.
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