Analyst relations

Posted on: 2012-06-06 in How To   |   Tagged: analyst relations forrester research freeform dynamics gartner idc industry analysts it analysts quocirca

Directory of all our posts on analyst relations.

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An interview with Ben Lobel

Posted on: 2012-06-01 in Resources   |   Tagged: ben lobel businessxl journalist interview journalist pitch journalist relations

TopLine's Hannah Stacey (@hanstacey) chats to Ben Lobel about the do-s and don't-s when pitching a journalist

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An interview with Jo Faragher

Posted on: 2012-05-31 in Resources   |   Tagged: ft jo faragher journalist interview personnel today pitching journalists pr public relations the times

I had a quick catch-up with Jo Faragher (@faraghrobertson) to talk about her writing and to get her thoughts on the dos and don’ts of PR pitching.

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International omnibus surveys

Posted on: 2012-05-30 in How To   |   Tagged: b2b pr international omnibus omnibus reseach omnibus surveys

If a UK consumer omnibus isn’t doing it for you, why not check out one of these international omnibuses (I checked, it’s not omnibi unfortunately). Or, perhaps a niche omnibus is more to your liking?

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Case study: Shared services in the public sector

Posted on: 2012-05-29 in Examples   |   Tagged: b2b pr b2b pr case study midlandhr omnibus surveys

A great example of the use of research in B2B PR via @MidlandHR and @PortfolioComms.

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Niche omnibuses

Posted on: 2012-05-28 in How To   |   Tagged: b2b pr ipsos omnibus omnibus reseach omnibus surveys

A list of niche omnibuses, enabling targeted but affordable research, which can be really useful for B2B PR purposes.

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Comparison of UK consumer omnibuses

Posted on: 2012-05-28 in How To   |   Tagged: ipsos omnibus omnibus reseach omnibus survey opinion research tns omnibus uk market research companies

UK omnibus research providers compared by price, timescale and demographics.

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Research campaigns for B2B PR

Posted on: 2012-05-28 in How To   |   Tagged: b2b pr omnibus surveys research campaigns yougov

Directory of all our posts on conducting research for PR.

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An interview with Tom Victor

Posted on: 2012-05-27 in Resources   |   Tagged: b2b pr gambling media journalist interview media pitch media relations tom victor

The reporter for eGR Online and eGR Magazine talks to TopLine's @Charloot on being pitched.

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The graduate's take on working in PR

Posted on: 2012-05-25 in How To   |   Tagged: b2b pr graduate pr job pr agency london pr london

By Michael Rennett, @michaelrennett

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About this blog


The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by B2B PR specialist Heather Baker, founder TopLine Comms, an inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact the B2B PR Blog editorial team via email on [email protected].


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