How To

Our guides to doing all the things you need to do to make your B2B PR strategy a success.

Don’t do these 8 things when pitching journalists

Posted on: 2013-06-03 in How To   |   Tagged: how to pitch a journalist journalist pitch pitching journalists


Account manager David Jamieson (@jamiesondavid) at B2B PR consultancy TopLine Communications, ruminates on common mistakes PRs make when pitching that make a tough job even tougher.

Read more


The seven deadly sins of pitching to a national newspaper

Posted on: 2013-05-30 in How To   |   Tagged: how to pitch a journalist journalist pitch


Alex Singleton (@alexsingletonuk), a former newspaper journalist, is author of the forthcoming book The PR Masterclass. Here he explains some of the mistakes PR practitioners make when pitching to the nationals.

Read more


7 Big Mistakes Companies Make When Dealing with the Media

Posted on: 2013-04-03 in How To   |   Tagged: media pitch media relations


By Tom Maddocks, founder and course director at Media Training Associates.

Read more


Famous People who Started Out in PR

Posted on: 2013-03-06 in How To   |   Tagged: david cameron pr agency pr careers


Sophie Mackintosh, Account Assistant at London PR agency TopLine Communications, highlights some famous people who started their careers in PR.

Read more


Setting tongues a-wagging with Cairbre Sugrue

Posted on: 2013-03-04 in How To   |   Tagged: b2b pr pr careers pr leadership


The B2B PR Blog talks leadership with the man in charge at Waggener Edstrom UK (@CairbreUK)

Read more


Brendon Craigie in the hot seat

Posted on: 2013-03-01 in How To   |   Tagged: brendon craigie hotwire hotwire pr pr leadership


The Group CEO of Hotwire talks leadership and loyalty with Heather Baker.  

Read more


Impossible to pun without alarming people

Posted on: 2013-02-27 in How To   |   Tagged: b2b pr pr agency pr careers pr leadership


The latest post in our PR Leadership Series: An interview with Lara Leventhal (@LaraLeventhal), Managing Director, Eulogy! and Onlinefire

Read more


Putting a few Byrning questions to the main man at WS

Posted on: 2013-02-25 in How To   |   Tagged: colin byrne pr leadership weber shandwick


The B2B PR Blog speaks to Colin Byrne, CEO, Weber Shandwick, UK and Europe (@CapByrne)

Read more


Targeting SMEs through media relations

Posted on: 2013-02-12 in How To   |   Tagged: marketing to smes small business marketing smb sme smes and pr


We’ve researched what publications SMEs read and the answer might surprise you. By @HanStacey and @TopLineFounder at TopLine Communications

Read more


Mapping the UK SME landscape

Posted on: 2013-02-05 in How To   |   Tagged: smb sme sme marketing


Our guide to understanding small businesses in the UK. By @TopLineFounder and @HanStacey.

Read more


UK Agency Awards Winner 2016

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by B2B PR specialist Heather Baker, founder TopLine Comms, an inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact the B2B PR Blog editorial team via email on [email protected].

 

Keen on targeting the PR community? Learn about sponsorship opportunities here.

Read more

Subscribe

Enter your email address to receive our blog feed: