How To

Our guides to doing all the things you need to do to make your B2B PR strategy a success.

Want to boost your Google ranking? PR could be the answer

Posted on: 2018-04-04 in How To

Anna King, Founder and Director of Scripsy explains how to can use PR to boost your business' Google ranking. 


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Top tips to maximise exposure at events

Posted on: 2018-03-20 in How To

Pamela Badham, PR Director from Mum’s Enterprise Roadshow shares some of her top tips for maximising the value of PR at exhibitions.


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Implementing a B2B Digital PR Strategy

Posted on: 2017-11-07 in How To

Amy Shaw, Digital PR Manager, Curated Digital outlines how to implement an effective digital B2B PR strategy...


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Changing regulations from a PR perspective

Posted on: 2017-08-22 in How To

Jonathan Lenz, Account Director at CubanEight explains how to approach regulatory changes from a PR perspective.


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5 ways to influence your influencers

Posted on: 2017-03-06 in How To

In B2B PR, influence is about trust. To build and gain trust from industry experts, stakeholders, and subsequently potential customers there are a number of different marketing tactics you can use:


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An integrated marketing case study

Posted on: 2016-03-10 in How To

Great marketing begins at home! The star of TopLine Comms' latest case study is none other than...TopLine Comms

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“Dear PR people”: using tech to become pitch perfect

Posted on: 2016-02-09 in How To

Are you annoying journalists? Bullhorn's Peter Linas says the right tech can have them singing your praises. 


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Thought Leadership and B2B PR

Posted on: 2015-07-06 in How To

Paul Lindsell of MindMetre Research goes spelunking in the caves of B2B thought leadership. 

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How to get information for next to nothing

Posted on: 2014-07-30 in How To

By Nick Hague, director at global business-to-business market research agency B2B International

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Reddit: the party marketers need to crash

Posted on: 2014-06-04 in How To   |   Tagged: content marketing reddit social media

We take a look at how (and how not) to win friends and influence people on Reddit.

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UK Agency Awards Winner 2016

About this blog

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog was founded by B2B PR specialist Heather Baker, who runs video production and corporate animation agency TopLine Film and digital PR and SEO agency  TopLine Comms. The B2B PR Blog takes contributions from sensible industry folk with something interesting to say.


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