Struggling to engage your CEO in comms? You’re not alone

Posted on: 2018-06-29 in Opinion


Laura Tallett, Director of Business & Corporate at Speed Communications explains why an engaged and visible CEO will drive credibility and respect for any business.

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B2B PR measurement – time to get serious

Posted on: 2018-05-08 in Opinion


Giles Peddy, SVP EMEA Corporate Development at LEWIS discusses the importance of measurement in B2B PR...

 

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Want to boost your Google ranking? PR could be the answer

Posted on: 2018-04-04 in How To


Anna King, Founder and Director of Scripsy explains how to can use PR to boost your business' Google ranking. 


 

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Top tips to maximise exposure at events

Posted on: 2018-03-20 in How To


Pamela Badham, PR Director from Mum’s Enterprise Roadshow shares some of her top tips for maximising the value of PR at exhibitions.

 

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The value of PR in a digital world

Posted on: 2018-03-05 in Opinion


Ruth Barrows from The Marketing Pod discusses the latest challenges and trends in PR, including the role of digital and the impact it is having on the industry.


 

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Introducing 4MinuteTech

Posted on: 2018-01-16 in Resources


Want to stay up to date with what’s happening in the world of tech? Here’s how you can.


 

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The Beginner’s Guide to a Data-Driven Public Relations Strategy

Posted on: 2017-11-16 in Opinion


Sam Holzman, Content Marketing Specialist at ZoomInfo explains how to put together a data-driven PR strategy...

 

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Implementing a B2B Digital PR Strategy

Posted on: 2017-11-07 in How To


Amy Shaw, Digital PR Manager, Curated Digital outlines how to implement an effective digital B2B PR strategy...

 

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Is an influencer really going to share your content?

Posted on: 2017-10-12 in Opinion


Sylvia Laws, Managing Director, Technical Associates Group provides advice on how to get influencers to share your content. 

 

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Flexibility in PR: How technology makes it possible

Posted on: 2017-09-19 in Opinion


Damian Hanson, co-founder of cloud-based telephony system for agencies, CircleLoop, discusses the need for the PR industry to become more flexible, and how cloud technology can help facilitate this.


 

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About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by B2B PR specialist Heather Baker, founder TopLine Comms, an inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact the B2B PR Blog editorial team via email on [email protected].

 

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