The five rules of case study video production

Posted on: 2020-05-07 in Opinion

We spoke to the case study video production team at TopLine Film about how to make any case study video a success. Here are their five top tips.

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What style of animation will work for your project?

Posted on: 2020-04-21 in Opinion

We asked Jamie and Sian from a leading video animation company in London what factors you should consider when choosing a style of animation. Here’s what they said:

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Managing client relationships

Posted on: 2019-07-31 in Opinion

Retaining clients can prove incredibly challenging for agencies. If you're not careful, all the money and effort you put into landing that prize client could go to waste if you don't treasure and manage your new relationship properly. With this in mind, we thought World Friendship Day presents the ideal opportunity to bolster and rekindle your client relationships!

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Why good PR is essential for a start-up

Posted on: 2019-04-04 in Opinion   |   Tagged: b2b pr start-up

Good PR can be a decisive advantage for a start-up. It makes sense: if your target audience don’t know what your business is, they’re far less likely to work with it.

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Junior media relations specialist needed!

Posted on: 2019-02-20 in Resources

Opportunity alert! Are you a budding media expert? TopLine Comms wants you!

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B2B PR - Let's drop the jargon and increase the creative

Posted on: 2018-11-23 in Opinion   |   Tagged: b2b pr pr jargon

As a B2B PR consultant, it’s easy to get wrapped up in the idea that business-to-business communications predominantly involves white-washed, corporate messaging. And it does, but not to the extent you’d think. 


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Creating Topical Relevance in Digital PR

Posted on: 2018-10-22 in Opinion   |   Tagged: b2b marketing b2b pr digital marketing digital pr digital pr lessons pr

Laura Hampton, Head of Marketing & PR at multi-award winning digital agency Impression shares lessons in relevance to guide digital PR strategies.

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Struggling to engage your CEO in comms? You’re not alone

Posted on: 2018-06-29 in Opinion

Laura Tallett, Director of Business & Corporate at Speed Communications explains why an engaged and visible CEO will drive credibility and respect for any business.

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B2B PR measurement – time to get serious

Posted on: 2018-05-08 in Opinion

Giles Peddy, SVP EMEA Corporate Development at LEWIS discusses the importance of measurement in B2B PR...


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Want to boost your Google ranking? PR could be the answer

Posted on: 2018-04-04 in How To

Anna King, Founder and Director of Scripsy explains how to can use PR to boost your business' Google ranking. 


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About this blog

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog was founded by B2B PR specialist Heather Baker, who runs video production and corporate animation agency TopLine Film and digital PR and SEO agency  TopLine Comms. The B2B PR Blog takes contributions from sensible industry folk with something interesting to say.


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