How to become a B2B PR Blog trusted sponsor


Note from the editor


When we pushed the button on the B2B PR Blog in 2012, we never dreamed that it would go on to become one of the UK’s most popular PR blogs.

Now, with average unique monthly visits sitting at almost 5,000, our award-winning blog is a familiar resource to which B2B PR professionals revert time and again in search of the latest best practice, case studies, knowledge sharing and thought leadership – or simply just a place to let off steam!

The PR industry is changing rapidly, and with the lines blurring between traditional PR, SEO and digital advertising, PR professionals can’t afford to take their eye off developments for long. For that reason, the B2B PR Blog has an exciting and informative programme of regular features planned to coincide with our opening up the platform to companies looking to reach our vibrant community of loyal followers.

Scroll down and take a peek at some of our vital statistics and then get in touch with us to discuss how the UK’s best-read specialist B2B PR blog can be part of your marketing strategy this year.


Heather Baker

Editor, B2B PR Blog


Readership data 2013


The B2B PR Blog enjoyed average unique monthly visits of 4,618 in 2013, a number we expect to continue growing. Nearly two-thirds of readers are aged 18 – 34, tomorrow’s leaders of the industry, which might explain the popularity of our account managers’ handbook and free online tools for account managers (and “What to do if your boss is bitch”, come to think of it!).


Age of readership


Age Stats

Readership by location




Engagement levels

duration stats

Most popular posts in 2013



Page views

What to do if your boss is a bitch


A comparison of the top media databases


Top 50 UK PR blogs 2012


31 PR tactics that make for memorable campaigns


Top 50 UK PR Blogs 2013


Beat your bitchy boss to it: a note on resigning with style


18 free online tools for account managers




The newsletter


Delivering the latest blog content to readers fortnightly, the B2B PR Blog newsletter is distributed to our opt-in-only list of 700 subscribers, making it a highly targeted branding and messaging platform.


Newsletter subscribers


Social Media


Between the blog’s publisher, TopLine Communications, and its own branded social media channels, content published on the blog is widely shared to more than 5,000 followers and friends on Facebook, Twitter, Google+ and LinkedIn. Social media, combined with our SEO work and managed by TopLine’s digital communications professionals, is central to driving ever-increasing numbers of readers to the site.


Sponsorship and advertising opportunities


On-site and newsletter display


For brands and suppliers eager to reach our audience of PR professionals, the B2B PR Blog offers a number of display advertising solutions, on site and in the fortnightly newsletter. From static or animated banners, skyscrapers and wallpapers to whole-site takeovers, advertisements can be placed throughout the site alongside content most relevant to your audience to maximise targeted exposure. The B2B Pr Blog is heavily optimised for search engines meaning content has a shelf life far beyond that of typical blog platforms.

We’re fully focussed on RoI in everything that we do, and full reporting into ad impressions and clicks is provided as standard. TopLine’s expert team will also be available to help you tweak and tailor your ads until they get the right response.


Sponsorship and custom packages


Sponsorship packages are available for each of the sites headline sections (Resources, How To, Opinion, Examples, Steaming Barrel and eBooks) and the newsletter.

We’re also happy to discuss bespoke sponsorship packages and options. If you’re a recruitment agent, that might mean a weekly or monthly jobs update column or an annual average salary report. Or perhaps you’re a media database provider, looking to differentiate itself in a competitive industry, in which case monthly columns demonstrating that you’re the only one who’s truly ITK when it comes to media movers and shakers.

We can even deploy our considerable expertise to developing, promoting and curating sponsored Twitter chats with the PR community.

If you’re looking to add something exciting, innovative and engaging to your commercial strategy, please get in touch with us to discuss our bespoke services.

UK Agency Awards Winner 2016

About this blog


The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].


Keen on targeting the PR community? Learn about sponsorship opportunities here.

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