Tagged: press-release

What exactly is that online news coverage worth?

Posted on: 2012-11-21 in How To   |   Tagged: businesswire i4u newswire press release press release distribution realwire silobreaker


Part of our Value of Newswires Series. By @TopLineFounder. 

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Embargoes: for immediate release

Posted on: 2012-06-22 in How To   |   Tagged: b2b pr embargo press release


Charlotte Ward, TopLine Communications, @Charloot explains the concept of a press release embargo.

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Some good B2B press releases

Posted on: 2012-06-19 in How To   |   Tagged: good press release press release press release example


By Lynne Goulding (@Lynne_G18) of TopLine Communications

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The social media release

Posted on: 2012-06-15 in How To   |   Tagged: press release social media press release social media release


As part of our series on the humble press release, Adam Ketterer (@Adam_Ketterer), from TopLine Communications, looks at the social media release.

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How to write a press release

Posted on: 2012-06-14 in How To   |   Tagged: b2b press release press release press release format press release structure write a media release


Now that you know what a press release is, and you’ve established that your story is newsworthy, Niamh Kinsella (@minteressant), from TopLine Communications provides a detailed guide to writing a press release.

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What DOES make a news story

Posted on: 2012-06-13 in How To   |   Tagged: b2b pr media release newsworthy press release


Good news stories might be hard to identify, but everyone has one, argues Heather Baker, MD of TopLine Communications. (@TopLineFounder)

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What DOESN'T make a news story

Posted on: 2012-06-10 in How To   |   Tagged: media release news release newsworthy definition press release


The definition of newsworthiness, by @TopLineFounder

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What is a press release?

Posted on: 2012-06-10 in How To   |   Tagged: media release news release press release press release format


A better explanation of the press release than the one provided by Wikipedia. By @TopLineFounder

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The humble press release

Posted on: 2012-06-10 in How To   |   Tagged: media release news release newswire pr newswire pr wire press release


Directory of posts dedicated to the press release.

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2013 UK social Media Communications Awards WINNER

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by SaaS marketing expert Heather Baker, founder of B2B PR consultancy TopLine Communications, and editor of the B2B Guide to Social Media and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email: editor@b2bprblog.com.

 

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