Tagged: prca membership

PRCA: SME v individual membership

Posted on: 2012-09-16 in Opinion   |   Tagged: mike maynard prca prca membership


The email from Mike Maynard, MD at Napier, that resulted in the story in PR Week. A follow-on from my post on the PRCA and value for money for consultancies.

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Further comment on the question of PRCA value for SMEs

Posted on: 2012-09-16 in Opinion   |   Tagged: prca prca membership


Some comments from agency heads in response to my post on whether the PRCA offers value for consultancies.

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Does the PRCA offer value for money for consultancies?

Posted on: 2012-09-13 in Opinion   |   Tagged: francis ingham prca prca events prca membership


Below: The conversation with Matt Cartmell that resulted in a story in PR Week last Thursday. The issue goes much deeper than the story suggested, and because much of my argument centres on the issue of misrepresentation, I do not believe that the PRCA’s response that the membership numbers speak for themselves is a strong one. I’d love to hear feedback from others in the industry though, as I know there are agencies that believe they get a great deal, and others who feel differently. By @TopLineFounder (HB).

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The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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