Tagged: pr measurement
Building influencer lists on a budget: the definitive guide
Posted on: 2013-09-24 in Resources | Tagged: influencer marketing pr measurement social media
TweetAs part of our guide to PR (and social media) measurement, metrics and evaluation, Heather Baker shows you how to create an influencer list on a budget.
Guide to PR measurement, metrics and evaluation
Posted on: 2013-09-20 in How To | Tagged: pr measurement social media
TweetOur series on how to measure whether your PR campaign is working. Join the debate on Twitter #measurepr or @B2BPRBlog. Written by Heather Baker.
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About this blog
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing and B2B content marketing agency and takes contribution from anyone sensible in the industry with something intelligent to say. Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].
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