Tagged: pr

A Journalist's View of Marketing and PR

Posted on: 2015-06-19 in Opinion   |   Tagged: b2bpr comms journalism marketing pr


Gail Downey, Media Director at Onyx PR, provides a journalist's perspective on the difference between Marketing and PR. 

 

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What makes a great PR or marketing graduate?

Posted on: 2015-05-29 in Opinion   |   Tagged: b2b pr graduate jobs graduates marketing pr recruiting


Nick Church, digital marketing executive at leading graduate recruitment agency Give A Grad A Go, shares his top tips for spotting a great PR and marketing graduate.

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Review: The Reputation Playbook

Posted on: 2015-02-26 in Opinion   |   Tagged: book review pr reputation reputation management


B2B PR Blog Editor Heather Baker (@TopLineFounder) reviews one of 2014's must-read business books. 

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Why press release newswires are a waste of money

Posted on: 2014-02-19 in Opinion   |   Tagged: pr value of newswires


In an exclusive extract from his new book, The PR Masterclass, former journalist Alex Singleton explains why pay-for newswires deliver bad results.

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B2B PR Blog Nespresso Competition

Posted on: 2012-11-23 in Resources   |   Tagged: b2b competition nespresso pr


To celebrate six months of getting under the skin of B2B PR we’re giving away a Nespresso Machine and capsules worth £300!

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The American PR industry

Posted on: 2012-08-17 in Resources   |   Tagged: b2b pr digital wars newseum paul roetzer pr prsa usa


Summary of all our posts on the US PR industry

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An interview with Jo Faragher

Posted on: 2012-05-31 in Resources   |   Tagged: ft jo faragher journalist interview personnel today pitching journalists pr public relations the times


I had a quick catch-up with Jo Faragher (@faraghrobertson) to talk about her writing and to get her thoughts on the dos and don’ts of PR pitching.

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Proactive B2B PR

Posted on: 2012-05-13   |   Tagged: b2b pr pitch journalist pr


Why your B2B PR strategy needs to be proactive.

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Why media coverage matters

Posted on: 2012-05-13   |   Tagged: b2b pr define media coverage how to get media coverage media coverage pr


How positive media coverage benefits businesses

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UK Agency Awards Winner 2016

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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