Posted: 2013-06-03 in How To | Tagged: how to pitch a journalist, journalist pitch, pitching journalists
Account manager David Jamieson (@jamiesondavid) at B2B PR consultancy TopLine Communications, ruminates on common mistakes PRs make when pitching that make a tough job even tougher.
Posted: 2012-09-12 in Resources | Tagged: b2b journalist, b2b pr, francesca james, fresh business thinking, how to pitch a journalist, journalist interview, pitching journalists, techbubbles, technology pr
@Adam_Ketterer caught up with Francesca James (@FrancescaaJames), editorial on Fresh Business Thinking and techbubbles, who was kind enough to speak about her publications. Pitching PRs take note: informed, informative content is welcome, but don't expect the publication to come up with all the creative angles for you; that's your job too. Oh, and get the name right *triple checks spellings*.
Posted: 2012-08-21 in Journo interviews | Tagged: alex scroxton, b2b journalist, how to pitch a journalist, journalist interview, microscope.co.uk, pitching journalists, technology pr
TopLine's Jim Beckham (@jimbeckham) talks to Alex Scroxton, Senior Reporter at Microscope.co.uk, about the evolution of tech industry media and the best ways to pitch to it.
Posted: 2012-05-31 in Resources | Tagged: ft, jo faragher, journalist interview, personnel today, pitching journalists, pr, public relations, the times
I had a quick catch-up with Jo Faragher (@faraghrobertson) to talk about her writing and to get her thoughts on the dos and don’ts of PR pitching.
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by SaaS marketing expert Heather Baker, founder of B2B PR consultancy TopLine Communications, and editor of the B2B Guide to Social Media and takes contribution from anyone sensible in the industry with something intelligent to say. Follow Heather on Twitter @TopLineFounder or contact her via email: editor@b2bprblog.com.
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