Tagged: newsworthy

Some pretty poor ideas for press releases

Posted on: 2012-06-18 in Steaming Barrel   |   Tagged: bad media release bad pr examples bad press release newsworthy

For God’s sake – these are not stories!

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What DOES make a news story

Posted on: 2012-06-13 in How To   |   Tagged: b2b pr media release newsworthy press release

Good news stories might be hard to identify, but everyone has one, argues Heather Baker, MD of TopLine Communications. (@TopLineFounder)

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About this blog


The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing agency, and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].


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