TopLine’s Jim Beckham (@jimbeckham) presents a rundown of four different newswire companies and finds out how much media release distribution actually costs.
Our series on the value of newswires examines the evidence for and against spending your hard-earned cash on sending your media releases out on newswires.
TopLine's Luke Budka (@lukebudka) questions the role of newswires in PR. Are they a vital resource or just a drain on clients' budgets? Why not post a comment and let us know your thoughts?
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing agency, and takes contribution from anyone sensible in the industry with something intelligent to say. Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].
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