Tagged: journalist-relations

An interview with Gemma Houltby

Posted on: 2013-01-04 in Journo interviews   |   Tagged: b2b pr journalist interview journalist relations media pitch public relations


Gemma Houltby, editor of Incentive and Motivation chats to TopLine’s Hannah Codrington (@HannahCod) about being pitched.

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An interview with Louisa Peacock

Posted on: 2012-10-18 in Resources   |   Tagged: journalist interview journalist relations journalists


TopLine’s @lukebudka talks to the Daily Telegraph’s award-winning jobs editor Louisa Peacock about her day-to-day grind.

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Why newswires are killing PR

Posted on: 2012-09-03 in Opinion   |   Tagged: client relations journalist relations newswire newswires pr newswire


TopLine's Luke Budka (@lukebudka) questions the role of newswires in PR. Are they a vital resource or just a drain on clients' budgets? Why not post a comment and let us know your thoughts?

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An interview with Ben Lobel

Posted on: 2012-06-01 in Resources   |   Tagged: ben lobel businessxl journalist interview journalist pitch journalist relations smallbusiness.co.uk


TopLine's Hannah Stacey (@hanstacey) chats to Ben Lobel about the do-s and don't-s when pitching a journalist

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An interview with Adrian Bridgwater

Posted on: 2012-05-19 in Resources   |   Tagged: b2b pr journalist interview journalist relations media pitch


Technology journalist Adrian Bridgwater (@ABridgWater) took some time out from the ‘deadline vortex’ to answer @Adam_Ketterer’s questions about his work and to discuss how PR professionals can interact better with journalists like him.

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An interview with Amy Baker

Posted on: 2012-05-19 in Resources   |   Tagged: amy baker education pr journalist interview journalist relations media pitch


The editor of The PIE tells TopLine's @LukeBudka what she wants to hear from education PR agencies.

 

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An interview with Calum Di Lieto

Posted on: 2012-05-19 in Resources   |   Tagged: ask grapevine hr b2b pr calum di lieto employment pr hr pr journalist interview journalist relations media pitch


The Deputy Editor at askGrapevineHR Magazine speaks to TopLine's Hannah Stacey about getting coverage in his mag.

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An interview with Matt Cartmell

Posted on: 2012-05-17 in Resources   |   Tagged: journalist interview journalist relations matt cartmell media pitch pr week


News Editor at PR Week / www.prweek.co.uk talks to TopLine’s Heather Baker about working with PR people.

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How to pitch a story to the media

Posted on: 2012-05-14 in How To   |   Tagged: b2b pr journalist relations media pitch media relations


If you want your B2B PR campaign to succeed, you need to be able to pitch your stories to the media. This guide talks you through the process.

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About this blog

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The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by SaaS marketing expert Heather Baker, founder of B2B PR consultancy TopLine Communications, and editor of the B2B Guide to Social Media and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email: editor@b2bprblog.com.

 

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