Posted: 2013-02-15 in Journo interviews | Tagged: hr, hr magazine, interview, journalist interview, katie jacobs
TopLine's @Adam_Ketterer spoke with @Katie_Jacobs, features editor at HR Magazine, about the publication, its editorial calendar, and the dos and don'ts of PR pitching.
Posted: 2013-01-04 in Journo interviews | Tagged: b2b pr, journalist interview, journalist relations, media pitch, public relations
Gemma Houltby, editor of Incentive and Motivation chats to TopLine’s Hannah Codrington (@HannahCod) about being pitched.
Posted: 2012-10-18 in Resources | Tagged: journalist interview, journalist relations, journalists
TopLine’s @lukebudka talks to the Daily Telegraph’s award-winning jobs editor Louisa Peacock about her day-to-day grind.
Posted: 2012-09-12 in Resources | Tagged: b2b journalist, b2b pr, francesca james, fresh business thinking, how to pitch a journalist, journalist interview, pitching journalists, techbubbles, technology pr
@Adam_Ketterer caught up with Francesca James (@FrancescaaJames), editorial on Fresh Business Thinking and techbubbles, who was kind enough to speak about her publications. Pitching PRs take note: informed, informative content is welcome, but don't expect the publication to come up with all the creative angles for you; that's your job too. Oh, and get the name right *triple checks spellings*.
Posted: 2012-08-21 in Journo interviews | Tagged: alex scroxton, b2b journalist, how to pitch a journalist, journalist interview, microscope.co.uk, pitching journalists, technology pr
TopLine's Jim Beckham (@jimbeckham) talks to Alex Scroxton, Senior Reporter at Microscope.co.uk, about the evolution of tech industry media and the best ways to pitch to it.
Posted: 2012-06-18 in Resources | Tagged: b2b journalist, journalist interview, media relations, simeon de la torre
Freelance journalist and editor Simeon de la Torre (@SimEditorial) tells us about his working practices and the important relationship between journalists and PRs.
Posted: 2012-06-01 in Resources | Tagged: ben lobel, businessxl, journalist interview, journalist pitch, journalist relations, smallbusiness.co.uk
TopLine's Hannah Stacey (@hanstacey) chats to Ben Lobel about the do-s and don't-s when pitching a journalist
Posted: 2012-05-31 in Resources | Tagged: ft, jo faragher, journalist interview, personnel today, pitching journalists, pr, public relations, the times
I had a quick catch-up with Jo Faragher (@faraghrobertson) to talk about her writing and to get her thoughts on the dos and don’ts of PR pitching.
Posted: 2012-05-27 in Resources | Tagged: b2b pr, gambling media, journalist interview, media pitch, media relations, tom victor
The reporter for eGR Online and eGR Magazine talks to TopLine's @Charloot on being pitched.
Posted: 2012-05-19 in Resources | Tagged: b2b pr, journalist interview, journalist relations, media pitch
Technology journalist Adrian Bridgwater (@ABridgWater) took some time out from the ‘deadline vortex’ to answer @Adam_Ketterer’s questions about his work and to discuss how PR professionals can interact better with journalists like him.
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by Heather Baker, founder of B2B PR consultancy TopLine Communications, and editor of the B2B Guide to Social Media and takes contribution from anyone sensible in the industry with something intelligent to say. Follow Heather on Twitter @TopLineFounder or contact her via email: editorATb2bprblog.com.