Posted on: 2012-09-12 in Resources | Tagged: b2b journalist b2b pr francesca james fresh business thinking how to pitch a journalist journalist interview pitching journalists techbubbles technology prTweet
@Adam_Ketterer caught up with Francesca James (@FrancescaaJames), editorial on Fresh Business Thinking and techbubbles, who was kind enough to speak about her publications. Pitching PRs take note: informed, informative content is welcome, but don't expect the publication to come up with all the creative angles for you; that's your job too. Oh, and get the name right *triple checks spellings*.
TopLine's Jim Beckham (@jimbeckham) talks to Alex Scroxton, Senior Reporter at Microscope.co.uk, about the evolution of tech industry media and the best ways to pitch to it.
Freelance journalist and editor Simeon de la Torre (@SimEditorial) tells us about his working practices and the important relationship between journalists and PRs.
I had a quick catch-up with Jo Faragher (@faraghrobertson) to talk about her writing and to get her thoughts on the dos and don’ts of PR pitching.
Technology journalist Adrian Bridgwater (@ABridgWater) took some time out from the ‘deadline vortex’ to answer @Adam_Ketterer’s questions about his work and to discuss how PR professionals can interact better with journalists like him.
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing agency, and takes contribution from anyone sensible in the industry with something intelligent to say. Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].
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