Tagged: industry watch

The reputational cost of tax avoidance that PR teams need to shout about

Posted on: 2013-06-21 in Opinion   |   Tagged: industry watch jess matthias


Jess Matthias (@maticah5 and @wordville) a PR account director at London-based communications agency Wordville, recaps on the companies that hit the headlines for all the wrong reasons this week.

Read more


PR gets slippery for oil giants

Posted on: 2013-05-15 in Opinion   |   Tagged: industry watch jess matthias


Jess Matthias (@maticah5 and @wordville) a PR account director at London-based communications agency Wordville, addresses this week's oil industry PR nightmare.

Read more


Succession planning in a ‘nation of wastrels’

Posted on: 2013-05-11 in Opinion   |   Tagged: aimee postle industry watch


Aimee Postle (@AimeePostle) argues that communications professionals should be involved in succession planning from the outset – rather than being left to communicate the outcome after the fact.

Read more


Girls on top

Posted on: 2013-05-08 in Opinion   |   Tagged: industry watch lucy davies


Lucy Davies (@LucyDesaDavies) describes a bleak picture for women in technology.

Read more


Cycling – a one way route to PR success

Posted on: 2013-05-03 in Opinion   |   Tagged: fran winn industry watch


The Prime Minister’s cycling campaign steps up a gear. By Fran Winn (@FranWinn) of OPR. 

Read more


Primark under the spotlight in Bangladesh

Posted on: 2013-04-30 in Opinion   |   Tagged: industry watch


Julian Rea (@julianrea), Executive Director at CitySavvy, explains how in one 155-word statement Primark repositioned itself from callous corporate exploiter of the poor, to the only one brave enough to recognise its moral duty to help victims of the Bangladesh garment factory disaster.

Read more


Rotten Apples? Reporting bad news in the papers

Posted on: 2013-04-26 in Opinion   |   Tagged: industry watch lisa gillingham


Most business titles went for the low hanging fruit this week when Apple announced its disappointing results, according to Lisa Gillingham (@lisagillingham), Account Director at Bray Leino

Read more


What's Next? Why M & S Need Something Exceptional to Talk About

Posted on: 2013-04-18 in Opinion   |   Tagged: industry watch


Simon Brooks, an Account Director for MSL London, writes about what M & S can – and can’t – learn from Next’s recent good fortune.

 

Read more


PR in the time of #Thatcher

Posted on: 2013-04-12 in Opinion   |   Tagged: industry watch jess matthias


If there is such thing as an ordinary week, this week has certainly not been one, by Jess Matthias (@maticah5 and @wordville) a PR account director at London-based communications agency, Wordville.

Read more


The Big Data Showdown

Posted on: 2013-04-05 in Opinion   |   Tagged: industry watch lucy davies


We're knee-deep in Big Data stories, but are they adding anything to the debate, asks Lucy Davies (@LucyDesaDavies

Read more


UK Agency Awards Winner 2016

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing and B2B content marketing agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

Keen on targeting the PR community? Learn about sponsorship opportunities here.

Read more

Subscribe

Enter your email address to receive our blog feed: