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Tagged: gorkana

Six essential paid weapons in the account management arsenal

Posted: 2012-10-08 in How To    |   Tagged: cision, factiva, featuresexec, gorkana, pr account management, pr account manager, precise media planner


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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A comparison of the top media databases

Posted: 2012-07-25 in Resources    |   Tagged: cision, features exec, gorkana, media atlas


TopLine’s @JimBeckham, @TopLineFounder and @Charloot compare four of the leading media databases on the market.

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The media database-off

Posted: 2012-07-16 in Resources    |   Tagged: cisionpoint, featuresexec, gorkana, media atlas


TopLine’s Jim Beckham (@JimBeckham) introduces the concept of subscription media databases.

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