Tagged: gorkana

Six essential paid weapons in the account management arsenal

Posted on: 2012-10-08 in How To   |   Tagged: cision factiva featuresexec gorkana pr account management pr account manager precise media planner

This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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A comparison of the top media databases

Posted on: 2012-07-25 in Resources   |   Tagged: cision features exec gorkana media atlas

TopLine’s @JimBeckham, @TopLineFounder and @Charloot compare four of the leading media databases on the market.

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The media database-off

Posted on: 2012-07-16 in Resources   |   Tagged: cisionpoint featuresexec gorkana media atlas

TopLine’s Jim Beckham (@JimBeckham) introduces the concept of subscription media databases.

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2013 UK social Media Communications Awards WINNER

About this blog


The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by SaaS marketing expert Heather Baker, founder of B2B PR consultancy TopLine Communications, and editor of the B2B Guide to Social Media and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email: [email protected]


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