Tagged: business writing tips

Writing killer Google PPC ads

Posted on: 2014-02-14 in How To   |   Tagged: business writing business writing tips copywriting ppc


Detailed keyword research, a whopping budget and beautiful landing pages mean nothing if your ad copy is crap. Here’s our guide to copywriting for Adwords. By Heather Baker and Jim Beckham.

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Perfect writing for PR

Posted on: 2012-09-28 in How To   |   Tagged: account manager business writing business writing tips pr account management pr account manager


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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About this blog

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The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on editor@b2bprblog.com.

 

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