RT @emmahansonwhite: @TopLineFounder Hahahaha 'Rot' obviously has some very valid comments about SEO :-)
Posted: 2013-03-15 in Opinion | Tagged: account director, b2b pr
We're looking for Account Directors to blog for us!
Posted: 2013-03-04 in How To | Tagged: b2b pr, pr careers, pr leadership
The B2B PR Blog talks leadership with the man in charge at Waggener Edstrom UK (@CairbreUK)
Posted: 2013-02-27 in How To | Tagged: b2b pr, pr agency, pr careers, pr leadership
The latest post in our PR Leadership Series: An interview with Lara Leventhal (@LaraLeventhal), Managing Director, Eulogy! and Onlinefire
Posted: 2013-01-23 in How To | Tagged: b2b pr, pr leadership
PR leadership is tough, but can also be very rewarding. Our PR Leadership Series looks at how some of the best in the industry have done it. By Heather Baker.
Posted: 2013-01-21 in Examples | Tagged: b2b pr, case studies, eulogy!, hotwire, mhp mandate, plantronics
These B2B PR case studies are pretty impressive. By Heather Baker
Posted: 2013-01-04 in Journo interviews | Tagged: b2b pr, journalist interview, journalist relations, media pitch, public relations
Gemma Houltby, editor of Incentive and Motivation chats to TopLine’s Hannah Codrington (@HannahCod) about being pitched.
Posted: 2012-09-21 in How To | Tagged: b2b pr, pr account management, pr account manager
By @TopLineFounder, part of the PR Account Manager's Handbook.
Posted: 2012-09-19 in How To | Tagged: account management, b2b pr, pr account manager
The skills you need to survive as a 21st century account manager (and where to find them). Second in the series: THE PR ACCOUNT MANAGER’S HANDBOOK: what every PR pro should know about looking after clients, the media, staff and their bosses.
Posted: 2012-09-18 in How To | Tagged: b2b pr, pr account management, pr account manager
The first in my series of posts on account management (by @TopLineFounder). Over the next month, I’ll be blogging the PR ACCOUNT MANAGER’S HANDBOOK: what every PR pro should know about looking after clients, the media, staff and their bosses.
Posted: 2012-09-12 in Resources | Tagged: b2b journalist, b2b pr, francesca james, fresh business thinking, how to pitch a journalist, journalist interview, pitching journalists, techbubbles, technology pr
@Adam_Ketterer caught up with Francesca James (@FrancescaaJames), editorial on Fresh Business Thinking and techbubbles, who was kind enough to speak about her publications. Pitching PRs take note: informed, informative content is welcome, but don't expect the publication to come up with all the creative angles for you; that's your job too. Oh, and get the name right *triple checks spellings*.
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by Heather Baker, founder of B2B PR consultancy TopLine Communications, and editor of the B2B Guide to Social Media and takes contribution from anyone sensible in the industry with something intelligent to say. Follow Heather on Twitter @TopLineFounder or contact her via email: editorATb2bprblog.com.
RT @emmahansonwhite: @TopLineFounder Hahahaha 'Rot' obviously has some very valid comments about SEO :-)
amazing Blog comment - I had to approve it: http://t.co/WamGibOPPe
Be a Chart Champion: A Review of Gliffy http://t.co/4h3Unc32hK via @smlbizheroes
RT @markc17th: Nice Guardian piece by @TopLineFounder on getting a job in #technology PR http://t.co/FXF2xTPyMA