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PR leadership is tough, but can also be very rewarding. Our PR Leadership Series looks at how some of the best in the industry have done it. By Heather Baker.
These B2B PR case studies are pretty impressive. By Heather Baker
Gemma Houltby, editor of Incentive and Motivation chats to TopLine’s Hannah Codrington (@HannahCod) about being pitched.
By @TopLineFounder, part of the PR Account Manager's Handbook.
The skills you need to survive as a 21st century account manager (and where to find them). Second in the series: THE PR ACCOUNT MANAGER’S HANDBOOK: what every PR pro should know about looking after clients, the media, staff and their bosses.
The first in my series of posts on account management (by @TopLineFounder). Over the next month, I’ll be blogging the PR ACCOUNT MANAGER’S HANDBOOK: what every PR pro should know about looking after clients, the media, staff and their bosses.
Posted: 2012-09-12 in Resources | Tagged: b2b journalist, b2b pr, francesca james, fresh business thinking, how to pitch a journalist, journalist interview, pitching journalists, techbubbles, technology pr
@Adam_Ketterer caught up with Francesca James (@FrancescaaJames), editorial on Fresh Business Thinking and techbubbles, who was kind enough to speak about her publications. Pitching PRs take note: informed, informative content is welcome, but don't expect the publication to come up with all the creative angles for you; that's your job too. Oh, and get the name right *triple checks spellings*.