Tagged: b2b pr

Ana-Lists: Building lists of analysts

Posted on: 2012-06-07 in How To   |   Tagged: analyst database analyst list analyst relations b2b pr industry analysts it analysts

In the second of our posts on analyst relations, Hannah Stacey @HanStacey shares her experiences of building lists of analysts.

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An introduction to IT industry analysts

Posted on: 2012-06-06 in How To   |   Tagged: analyst relations b2b pr forrester research freeform dynamics gartner idc industry analysts it analysts quocirca

The first in our series on (IT) industry analyst relations, by @TopLineFounder

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International omnibus surveys

Posted on: 2012-05-30 in How To   |   Tagged: b2b pr international omnibus omnibus reseach omnibus surveys

If a UK consumer omnibus isn’t doing it for you, why not check out one of these international omnibuses (I checked, it’s not omnibi unfortunately). Or, perhaps a niche omnibus is more to your liking?

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Case study: Shared services in the public sector

Posted on: 2012-05-29 in Examples   |   Tagged: b2b pr b2b pr case study midlandhr omnibus surveys

A great example of the use of research in B2B PR via @MidlandHR and @PortfolioComms.

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Niche omnibuses

Posted on: 2012-05-28 in How To   |   Tagged: b2b pr ipsos omnibus omnibus reseach omnibus surveys

A list of niche omnibuses, enabling targeted but affordable research, which can be really useful for B2B PR purposes.

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Research campaigns for B2B PR

Posted on: 2012-05-28 in How To   |   Tagged: b2b pr omnibus surveys research campaigns yougov

Directory of all our posts on conducting research for PR.

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An interview with Tom Victor

Posted on: 2012-05-27 in Resources   |   Tagged: b2b pr gambling media journalist interview media pitch media relations tom victor

The reporter for eGR Online and eGR Magazine talks to TopLine's @Charloot on being pitched.

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The graduate's take on working in PR

Posted on: 2012-05-25 in How To   |   Tagged: b2b pr graduate pr job pr agency london pr london

By Michael Rennett, @michaelrennett

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Why I made the move from B2C Fashion to B2B PR...

Posted on: 2012-05-25 in How To   |   Tagged: b2b pr pr jobs pr london

...and why I'm going to stay.

By Niamh Kinsella, @minteressant

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Is B2B PR for you?

Posted on: 2012-05-24 in How To   |   Tagged: b2b pr pr agency pr jobs pr work experience working in pr

By Heather Baker, @TopLineFounder

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About this blog


The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by B2B PR specialist Heather Baker, founder TopLine Comms, an inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact the B2B PR Blog editorial team via email on [email protected].


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