Tagged: b2b pr

US Politics Explained

Posted on: 2012-08-07 in Resources   |   Tagged: b2b pr us election usa


By @TopLineFounder

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Dear US Government, Thanks

Posted on: 2012-08-02 in Resources   |   Tagged: b2b pr pr in america us pr agency


Our first B2B PR country focus will be on the USA

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The death of print advertising is bad for PR

Posted on: 2012-07-16 in Opinion   |   Tagged: b2b pr pr and advertising


By Heather Baker, @TopLineFounder

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Case study: The effect of late payment on SMEs

Posted on: 2012-07-11 in Examples   |   Tagged: b2b pr b2b pr case study case study graydon weber shandwick


Recent work by Weber Shandwick, on behalf of their client Graydon UK, took the financial woes of small businesses to the UK’s business leaders. Compiled by @jimbeckham.

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Setting the channel communications standard

Posted on: 2012-06-28 in Examples   |   Tagged: b2b pr case study zycko


By Niamh Kinsella of TopLine Communications @minteressant

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Communicating with stakeholders in the channel

Posted on: 2012-06-26 in How To   |   Tagged: b2b pr channel channel pr var


By Heather Baker, @TopLineFounder

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The IT channel explained

Posted on: 2012-06-25 in How To   |   Tagged: b2b pr channel pr distributor technology pr var vendor


Any series on channel communications needs to start with an overview of the channel. Heather Baker, whose B2B communications consultancy was recently nominated for CRN’s Channel Marketing Agency of the Year Award, provides an intro to the channel for people in PR.

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Embargoes: for immediate release

Posted on: 2012-06-22 in How To   |   Tagged: b2b pr embargo press release


Charlotte Ward, TopLine Communications, @Charloot explains the concept of a press release embargo.

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What DOES make a news story

Posted on: 2012-06-13 in How To   |   Tagged: b2b pr media release newsworthy press release


Good news stories might be hard to identify, but everyone has one, argues Heather Baker, MD of TopLine Communications. (@TopLineFounder)

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Analyst briefings

Posted on: 2012-06-08 in How To   |   Tagged: analyst briefing analyst relations b2b pr forrester research freeform dynamics gartner industry analysts it analysts quocirca


A guide to setting up analyst briefings, by @TopLineFounder

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UK Agency Awards Winner 2016

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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