Tagged: b2b pr

Five smashing B2B PR campaigns

Posted on: 2013-01-21 in Examples   |   Tagged: b2b pr case studies eulogy! hotwire mhp mandate plantronics


These B2B PR case studies are pretty impressive. By Heather Baker

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An interview with Gemma Houltby

Posted on: 2013-01-04 in Journo interviews   |   Tagged: b2b pr journalist interview journalist relations media pitch public relations


Gemma Houltby, editor of Incentive and Motivation chats to TopLine’s Hannah Codrington (@HannahCod) about being pitched.

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Are you a good account manager?

Posted on: 2012-09-21 in How To   |   Tagged: b2b pr pr account management pr account manager


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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Skills for the digital age account manager

Posted on: 2012-09-19 in How To   |   Tagged: account management b2b pr pr account manager


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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The account manager role

Posted on: 2012-09-18 in How To   |   Tagged: b2b pr pr account management pr account manager


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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An interview with Francesca James

Posted on: 2012-09-12 in Resources   |   Tagged: b2b journalist b2b pr francesca james fresh business thinking how to pitch a journalist journalist interview pitching journalists techbubbles technology pr


@Adam_Ketterer caught up with Francesca James (@FrancescaaJames), editorial on Fresh Business Thinking and techbubbles, who was kind enough to speak about her publications. Pitching PRs take note: informed, informative content is welcome, but don't expect the publication to come up with all the creative angles for you; that's your job too. Oh, and get the name right *triple checks spellings*.

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The American PR industry

Posted on: 2012-08-17 in Resources   |   Tagged: b2b pr digital wars newseum paul roetzer pr prsa usa


Summary of all our posts on the US PR industry

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PR in the USA

Posted on: 2012-08-17 in Resources   |   Tagged: b2b pr paul roetzer pr usa


Best practice from across the pond. By @TopLineFounder

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You only have to be mildly not-crap to stand out from this crowd

Posted on: 2012-08-13 in Steaming Barrel   |   Tagged: b2b pr pr jobs


@TopLineFounder despairs at the quality of applications to an internship role.

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What you need to know about the US media

Posted on: 2012-08-07 in Resources   |   Tagged: b2b pr media usa


By @TopLineFounder

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UK Agency Awards Winner 2016

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing and B2B content marketing agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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