Blog | Tagged: account management

Fondle your creative side

Posted: 2012-10-17 in How To | Tagged: account management, creative inspiration, pr account manager

Good account management requires creativity. If it doesn't come naturally, here's some advice on getting your creative juices flowing. By @TopLineFounder

Ten things account managers do that piss me right off

Posted: 2012-10-11 in How To | Tagged: account management, account manager, pr account management, pr account manager

Part of our comprehensive guide to PR account management, here are ten don'ts of being an account manager. By @TopLineFounder.

The account manager's guide to managing people

Posted: 2012-10-02 in How To | Tagged: account management, how to manage difficult people, how to manage people, how to manage people effectively, managing creative people, managing people, pr account manager

Part of the PR Account Manager's Handbook series. By @TopLineFounder

Leading meetings

Posted: 2012-10-02 in How To | Tagged: account management, leading a meeting, leading meetings, pr account management, pr account manager

From account manager level upwards, you need to be able to hold a meeting and guide it in the direction you want it to go. This requires confidence, which comes with practice, but is impossible without proper preparation. By @TopLineFounder. Part of the PR Account Manager's Handbook series.

The proof of the copy is in the reading

Posted: 2012-09-26 in How To | Tagged: account management, pr account management, pr account manager, proof reading

Proofing and editing copy is an important part of account management. Part of The PR Account Manager's Handbook series. By @TopLineFounder.

Communication skills for communications professionals

Posted: 2012-09-24 in How To | Tagged: account management, email etiquette, phone etiquette, pr account management, pr account manager, professional email communication

Part of the PR Account Manager's Handbook Series. By @TopLineFounder

An introduction to client management

Posted: 2012-09-19 in How To | Tagged: account management, client management, client relations, pr account management, pr account manager

Everything an AM needs to know about client management. Third in the series: THE PR ACCOUNT MANAGER’S HANDBOOK: what every PR pro should know about looking after clients, the media, staff and their bosses.

Skills for the digital age account manager

Posted: 2012-09-19 in How To | Tagged: account management, b2b pr, pr account manager

The skills you need to survive as a 21^st century account manager (and where to find them). Second in the series: THE PR ACCOUNT MANAGER’S HANDBOOK: what every PR pro should know about looking after clients, the media, staff and their bosses.