B2B PR Blog Blog http://b2bprblog.com/ Blog posts for B2B PR Blog en-gb andre@redapplecreative.co.uk Copyright 2017 The Beginner’s Guide to a Data-Driven Public Relations Strategy http://b2bprblog.com/blog/2017/11/the-beginners-guide-to-a-datadriven-public-relations-strategy Sam Holzman, Content Marketing Specialist at ZoomInfo explains how to put together a data-driven PR strategy...

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Thu, 16 Nov 2017 12:40:00 +0000 http://b2bprblog.com/blog/2017/11/the-beginners-guide-to-a-datadriven-public-relations-strategy Opinion
Implementing a B2B Digital PR Strategy http://b2bprblog.com/blog/2017/11/implementing-a-b2b-digital-pr-strategy Amy Shaw, Digital PR Manager, Curated Digital outlines how to implement an effective digital B2B PR strategy...

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Tue, 07 Nov 2017 10:27:00 +0000 http://b2bprblog.com/blog/2017/11/implementing-a-b2b-digital-pr-strategy How To
Is an influencer really going to share your content? http://b2bprblog.com/blog/2017/10/is-an-influencer-really-going-to-share-your-content Sylvia Laws, Managing Director, Technical Associates Group provides advice on how to get influencers to share your content. 

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Thu, 12 Oct 2017 12:21:00 +0000 http://b2bprblog.com/blog/2017/10/is-an-influencer-really-going-to-share-your-content Opinion
Flexibility in PR: How technology makes it possible http://b2bprblog.com/blog/2017/09/flexibility-in-pr-how-technology-makes-it-possible Damian Hanson, co-founder of cloud-based telephony system for agencies, CircleLoop, discusses the need for the PR industry to become more flexible, and how cloud technology can help facilitate this.


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Tue, 19 Sep 2017 08:14:00 +0000 http://b2bprblog.com/blog/2017/09/flexibility-in-pr-how-technology-makes-it-possible Opinion
Changing regulations from a PR perspective http://b2bprblog.com/blog/2017/08/changing-regulations-from-a-pr-perspective Jonathan Lenz, Account Director at CubanEight explains how to approach regulatory changes from a PR perspective.


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Tue, 22 Aug 2017 14:05:00 +0000 http://b2bprblog.com/blog/2017/08/changing-regulations-from-a-pr-perspective How To
Are media opportunities drying up for B2B tech PR? http://b2bprblog.com/blog/2017/07/are-media-opportunities-drying-up-for-b2b-tech-pr Big Ideas Machine Director, James Kaye, investigates the current state of B2B PR and comments on the way forward... 

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Mon, 24 Jul 2017 07:02:00 +0000 http://b2bprblog.com/blog/2017/07/are-media-opportunities-drying-up-for-b2b-tech-pr Opinion
How is AI impacting the marketer - and the customer? http://b2bprblog.com/blog/2017/06/how-is-ai-impacting-the-marketer-and-the-customer Act-On CMO Michelle Huff investigates the impact of AI on the marketing industry and what marketers need to do to keep up with the times.  


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Wed, 28 Jun 2017 14:26:00 +0000 http://b2bprblog.com/blog/2017/06/how-is-ai-impacting-the-marketer-and-the-customer Opinion
Blend it like a marketer http://b2bprblog.com/blog/2017/06/blend-it-like-a-marketer Marc Duke, non-executive director at brainbroker explains why blended marketing is the way of the future.

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Tue, 06 Jun 2017 08:56:00 +0000 http://b2bprblog.com/blog/2017/06/blend-it-like-a-marketer Opinion
The benefits of influencer marketing in B2B http://b2bprblog.com/blog/2017/05/the-benefits-of-influencer-marketing-in-b2b Influencer marketing is an important component of B2B PR. Sylvia Laws, MD, Technical Associates Group explains why and how to use it. 

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Fri, 19 May 2017 14:19:00 +0000 http://b2bprblog.com/blog/2017/05/the-benefits-of-influencer-marketing-in-b2b Opinion
5 ways to influence your influencers http://b2bprblog.com/blog/2017/03/5-ways-to-influence-your-influencers In B2B PR, influence is about trust. To build and gain trust from industry experts, stakeholders, and subsequently potential customers there are a number of different marketing tactics you can use:

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Mon, 06 Mar 2017 08:51:00 +0000 http://b2bprblog.com/blog/2017/03/5-ways-to-influence-your-influencers How To