Girls on top

Posted on: 2013-05-08 in Opinion   |   Tagged: industry watch lucy davies


Lucy Davies (@LucyDesaDavies) describes a bleak picture for women in technology.

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Cycling – a one way route to PR success

Posted on: 2013-05-03 in Opinion   |   Tagged: fran winn industry watch


The Prime Minister’s cycling campaign steps up a gear. By Fran Winn (@FranWinn) of OPR. 

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Primark under the spotlight in Bangladesh

Posted on: 2013-04-30 in Opinion   |   Tagged: industry watch


Julian Rea (@julianrea), Executive Director at CitySavvy, explains how in one 155-word statement Primark repositioned itself from callous corporate exploiter of the poor, to the only one brave enough to recognise its moral duty to help victims of the Bangladesh garment factory disaster.

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Rotten Apples? Reporting bad news in the papers

Posted on: 2013-04-26 in Opinion   |   Tagged: industry watch lisa gillingham


Most business titles went for the low hanging fruit this week when Apple announced its disappointing results, according to Lisa Gillingham (@lisagillingham), Account Director at Bray Leino

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Beat your bitchy boss to it: a note on resigning with style

Posted on: 2013-04-24 in Resources   |   Tagged: bitchy boss communications how to how to manage people effectively legacy resignation letter


An open letter from @Adam_Ketterer (senior account manager at B2B public relations agency TopLine Communications) to the readers of the B2B PR Blog.

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What's Next? Why M & S Need Something Exceptional to Talk About

Posted on: 2013-04-18 in Opinion   |   Tagged: industry watch


Simon Brooks, an Account Director for MSL London, writes about what M & S can – and can’t – learn from Next’s recent good fortune.

 

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PR in the time of #Thatcher

Posted on: 2013-04-12 in Opinion   |   Tagged: industry watch jess matthias


If there is such thing as an ordinary week, this week has certainly not been one, by Jess Matthias (@maticah5 and @wordville) a PR account director at London-based communications agency, Wordville.

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The Big Data Showdown

Posted on: 2013-04-05 in Opinion   |   Tagged: industry watch lucy davies


We're knee-deep in Big Data stories, but are they adding anything to the debate, asks Lucy Davies (@LucyDesaDavies

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7 Big Mistakes Companies Make When Dealing with the Media

Posted on: 2013-04-03 in How To   |   Tagged: media pitch media relations


By Tom Maddocks, founder and course director at Media Training Associates.

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An app-ealing take on the acquisition story – Summly and Yahoo

Posted on: 2013-04-02 in Opinion   |   Tagged: industry watch industry watch


By Annabel Parkinson, CubanEight @CubanEightPR @AnnabelFlora

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About this blog

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The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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