Rotten Apples? Reporting bad news in the papers

Posted on: 2013-04-26 in Opinion   |   Tagged: industry watch lisa gillingham


Most business titles went for the low hanging fruit this week when Apple announced its disappointing results, according to Lisa Gillingham (@lisagillingham), Account Director at Bray Leino

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Beat your bitchy boss to it: a note on resigning with style

Posted on: 2013-04-24 in Resources   |   Tagged: bitchy boss communications how to how to manage people effectively legacy resignation letter


An open letter from @Adam_Ketterer (senior account manager at B2B public relations agency TopLine Communications) to the readers of the B2B PR Blog.

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What's Next? Why M & S Need Something Exceptional to Talk About

Posted on: 2013-04-18 in Opinion   |   Tagged: industry watch


Simon Brooks, an Account Director for MSL London, writes about what M & S can – and can’t – learn from Next’s recent good fortune.

 

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PR in the time of #Thatcher

Posted on: 2013-04-12 in Opinion   |   Tagged: industry watch jess matthias


If there is such thing as an ordinary week, this week has certainly not been one, by Jess Matthias (@maticah5 and @wordville) a PR account director at London-based communications agency, Wordville.

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The Big Data Showdown

Posted on: 2013-04-05 in Opinion   |   Tagged: industry watch lucy davies


We're knee-deep in Big Data stories, but are they adding anything to the debate, asks Lucy Davies (@LucyDesaDavies

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7 Big Mistakes Companies Make When Dealing with the Media

Posted on: 2013-04-03 in How To   |   Tagged: media pitch media relations


By Tom Maddocks, founder and course director at Media Training Associates.

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An app-ealing take on the acquisition story – Summly and Yahoo

Posted on: 2013-04-02 in Opinion   |   Tagged: industry watch industry watch


By Annabel Parkinson, CubanEight @CubanEightPR @AnnabelFlora

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Introducing HowToPitch.me

Posted on: 2013-03-28 in Resources   |   Tagged: howtopitchme michael healey


By Michael Healey (@mswhealey), account executive and influencer specialist at The Whiteoaks Consultancy

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Bitchy Bosses - Readers tell all!

Posted on: 2013-03-27 in Resources   |   Tagged: bitchy boss problem boss working in pr


Our readers have sent some of their own bitchy boss experiences to Sophie Mackintosh (@sophmackintosh). Feel free to add your own horrendous boss story to the comments below. 

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Industry Watch: Budgets and International Happiness

Posted on: 2013-03-25 in Opinion   |   Tagged: aimee postle industry watch


The first in our series looking at the PR winners and losers from the previous week’s headlines. By Aimee Postle (@AimeePostle), a dual-qualified PR and marketing account director at Warwick-based automotive and cleantech specialist agency Prova PR.

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About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing and B2B content marketing agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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