Using rapid surveys for PR newsjacking

Posted on: 2013-05-23 in Resources   |   Tagged: pr case study


A case study demonstrating how CloudNine PR used newsjacking in the launch PR for new, rapid online survey company, Usurv. By Uday Radia (@Uday_CloudNine)

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PR gets slippery for oil giants

Posted on: 2013-05-15 in Opinion   |   Tagged: industry watch jess matthias


Jess Matthias (@maticah5 and @wordville) a PR account director at London-based communications agency Wordville, addresses this week's oil industry PR nightmare.

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Succession planning in a ‘nation of wastrels’

Posted on: 2013-05-11 in Opinion   |   Tagged: aimee postle industry watch


Aimee Postle (@AimeePostle) argues that communications professionals should be involved in succession planning from the outset – rather than being left to communicate the outcome after the fact.

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Girls on top

Posted on: 2013-05-08 in Opinion   |   Tagged: industry watch lucy davies


Lucy Davies (@LucyDesaDavies) describes a bleak picture for women in technology.

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Cycling – a one way route to PR success

Posted on: 2013-05-03 in Opinion   |   Tagged: fran winn industry watch


The Prime Minister’s cycling campaign steps up a gear. By Fran Winn (@FranWinn) of OPR. 

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Primark under the spotlight in Bangladesh

Posted on: 2013-04-30 in Opinion   |   Tagged: industry watch


Julian Rea (@julianrea), Executive Director at CitySavvy, explains how in one 155-word statement Primark repositioned itself from callous corporate exploiter of the poor, to the only one brave enough to recognise its moral duty to help victims of the Bangladesh garment factory disaster.

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Rotten Apples? Reporting bad news in the papers

Posted on: 2013-04-26 in Opinion   |   Tagged: industry watch lisa gillingham


Most business titles went for the low hanging fruit this week when Apple announced its disappointing results, according to Lisa Gillingham (@lisagillingham), Account Director at Bray Leino

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Beat your bitchy boss to it: a note on resigning with style

Posted on: 2013-04-24 in Resources   |   Tagged: bitchy boss communications how to how to manage people effectively legacy resignation letter


An open letter from @Adam_Ketterer (senior account manager at B2B public relations agency TopLine Communications) to the readers of the B2B PR Blog.

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What's Next? Why M & S Need Something Exceptional to Talk About

Posted on: 2013-04-18 in Opinion   |   Tagged: industry watch


Simon Brooks, an Account Director for MSL London, writes about what M & S can – and can’t – learn from Next’s recent good fortune.

 

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PR in the time of #Thatcher

Posted on: 2013-04-12 in Opinion   |   Tagged: industry watch jess matthias


If there is such thing as an ordinary week, this week has certainly not been one, by Jess Matthias (@maticah5 and @wordville) a PR account director at London-based communications agency, Wordville.

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About this blog

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The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing and B2B content marketing agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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