Introducing the PR Account Manager’s Handbook

Posted on: 2013-06-27 in eBooks   |   Tagged: pr account management


Now available to download free as an ebook

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The reputational cost of tax avoidance that PR teams need to shout about

Posted on: 2013-06-21 in Opinion   |   Tagged: industry watch jess matthias


Jess Matthias (@maticah5 and @wordville) a PR account director at London-based communications agency Wordville, recaps on the companies that hit the headlines for all the wrong reasons this week.

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How to end all of the confusion surrounding PR

Posted on: 2013-06-14 in Opinion   |   Tagged: perceptions of pr pr agencies what is pr


Jim Beckham (@JimBeckham) asks what PR has done to deserve all this negativity and misperception.

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Are you the UK’s best PR blogger?

Posted on: 2013-06-13 in Resources   |   Tagged: best pr blogger top 50 pr blogs


Announcing the B2B PR Blog's second annual Top 50 PR Blog Ranking.

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Don’t do these 8 things when pitching journalists

Posted on: 2013-06-03 in How To   |   Tagged: how to pitch a journalist journalist pitch pitching journalists


Account manager David Jamieson (@jamiesondavid) at B2B PR consultancy TopLine Communications, ruminates on common mistakes PRs make when pitching that make a tough job even tougher.

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The seven deadly sins of pitching to a national newspaper

Posted on: 2013-05-30 in How To   |   Tagged: how to pitch a journalist journalist pitch


Alex Singleton (@alexsingletonuk), a former newspaper journalist, is author of the forthcoming book The PR Masterclass. Here he explains some of the mistakes PR practitioners make when pitching to the nationals.

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Tax – hate the playa or the game?

Posted on: 2013-05-24 in Opinion   |   Tagged: google simon brooks tax


Simon Brooks (@smnjbrks), Senior Account Director at MSL London, argues that despite high profile criticism, Google has done well in advancing its arguments on tax

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Using rapid surveys for PR newsjacking

Posted on: 2013-05-23 in Resources   |   Tagged: pr case study


A case study demonstrating how CloudNine PR used newsjacking in the launch PR for new, rapid online survey company, Usurv. By Uday Radia (@Uday_CloudNine)

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PR gets slippery for oil giants

Posted on: 2013-05-15 in Opinion   |   Tagged: industry watch jess matthias


Jess Matthias (@maticah5 and @wordville) a PR account director at London-based communications agency Wordville, addresses this week's oil industry PR nightmare.

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Succession planning in a ‘nation of wastrels’

Posted on: 2013-05-11 in Opinion   |   Tagged: aimee postle industry watch


Aimee Postle (@AimeePostle) argues that communications professionals should be involved in succession planning from the outset – rather than being left to communicate the outcome after the fact.

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UK Agency Awards Winner 2016

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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