B2B PR Blog
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31 PR tactics that make for memorable campaigns

Posted: 2013-07-04 in eBooks


 

Everyone likes a freebie. This free ebook full of cracking PR tactics will give your creative campaigns a little more oomph.

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Introducing the PR Account Manager’s Handbook

Posted: 2013-06-27 in eBooks    |   Tagged: pr account management


 

Now available to download free as an ebook

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The reputational cost of tax avoidance that PR teams need to shout about

Posted: 2013-06-21 in Opinion    |   Tagged: industry watch, jess matthias


 

Jess Matthias (@maticah5 and @wordville) a PR account director at London-based communications agency Wordville, recaps on the companies that hit the headlines for all the wrong reasons this week.

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How to end all of the confusion surrounding PR

Posted: 2013-06-14 in Opinion    |   Tagged: perceptions of pr, pr agencies, what is pr


 

Jim Beckham (@JimBeckham) asks what PR has done to deserve all this negativity and misperception.

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Are you the UK’s best PR blogger?

Posted: 2013-06-13 in Resources    |   Tagged: best pr blogger, top 50 pr blogs


 

Announcing the B2B PR Blog's second annual Top 50 PR Blog Ranking.

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Don’t do these 8 things when pitching journalists

Posted: 2013-06-03 in How To    |   Tagged: how to pitch a journalist, journalist pitch, pitching journalists


 

Account manager David Jamieson (@jamiesondavid) at B2B PR consultancy TopLine Communications, ruminates on common mistakes PRs make when pitching that make a tough job even tougher.

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The seven deadly sins of pitching to a national newspaper

Posted: 2013-05-30 in How To    |   Tagged: how to pitch a journalist, journalist pitch


 

Alex Singleton (@alexsingletonuk), a former newspaper journalist, is author of the forthcoming book The PR Masterclass. Here he explains some of the mistakes PR practitioners make when pitching to the nationals.

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Tax – hate the playa or the game?

Posted: 2013-05-24 in Opinion    |   Tagged: google, simon brooks, tax


 

Simon Brooks (@smnjbrks), Senior Account Director at MSL London, argues that despite high profile criticism, Google has done well in advancing its arguments on tax

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Using rapid surveys for PR newsjacking

Posted: 2013-05-23 in Resources    |   Tagged: pr case study


 

A case study demonstrating how CloudNine PR used newsjacking in the launch PR for new, rapid online survey company, Usurv. By Uday Radia (@Uday_CloudNine)

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