Lazaridis won’t “up the cool factor” at BlackBerry

Posted on: 2013-10-11 in Opinion

Jess Matthias (@Maticah5 and @wordville), a PR account director at London-based communications agency Wordville, argues that BlackBerry needs a cool CEO to get back on track.

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INFOGRAPHIC: The best social media management tools for PR pros

Posted on: 2013-10-08 in Resources

Hannah Stacey (@hanstacey) takes a look at the best tools out there for managing multiple social media accounts.

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31 measurable PR objectives

Posted on: 2013-10-03 in eBooks

Everyone likes a freebie. This free ebook full of measurable PR objectives will enable you to prove the worth of your campaigns to clients, by Heather Baker.

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Guide to PR measurement, metrics and evaluation

Posted on: 2013-09-20 in How To   |   Tagged: pr measurement social media

Our series on how to measure whether your PR campaign is working. Join the debate on Twitter #measurepr or @B2BPRBlog. Written by Heather Baker

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Are we the best business blog in the UK?

Posted on: 2013-09-17 in Opinion

Well, the folks over at the UK social media awards think we might be!

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Getting more customers to your website

Posted on: 2013-09-11 in Opinion   |   Tagged: seo sme marketing

James Wilson, marketing director at XLN Telecom, urges SMEs to wake up and smell the online sales.

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When good news makes the front page

Posted on: 2013-08-09 in Opinion   |   Tagged: account director jess matthias

Jess Matthias (@Maticah5 and @wordville), a PR account director at London-based communications agency Wordville, dishes on the overwhelming positivity of media stories during the silly season.

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Email marketing lists: are they worth the money?

Posted on: 2013-08-07 in Examples   |   Tagged: email marketing marketing

Account Executive @sophmackintosh carries out an experiment to find out the value of paid-for address lists for email marketing campaigns

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10 tools and apps that help deliver amazing pitches

Posted on: 2013-08-01 in Resources   |   Tagged: free online tools pr tactics

By Niamh Kinsella (@Niamhlechou), Account Manager at TopLine Communications, a B2B, technology, HR and recruitment, finance and energy PR specialist.

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2013 UK social Media Communications Awards WINNER

About this blog


The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing agency, and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].


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