Email marketing lists: are they worth the money?

Posted on: 2013-08-07 in Examples   |   Tagged: email marketing marketing


Account Executive @sophmackintosh carries out an experiment to find out the value of paid-for address lists for email marketing campaigns

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10 tools and apps that help deliver amazing pitches

Posted on: 2013-08-01 in Resources   |   Tagged: free online tools pr tactics


By Niamh Kinsella (@Niamhlechou), Account Manager at TopLine Communications, a B2B, technology, HR and recruitment, finance and energy PR specialist.

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Top 50 UK PR Blogs 2013

Posted on: 2013-07-18 in Resources   |   Tagged: pr blog ranking pr blogs top 50 pr blogs uk pr blog


Here's our list of top UK PR blogs in 2013. Is yours on the list?

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31 PR tactics that make for memorable campaigns

Posted on: 2013-07-04 in eBooks


Everyone likes a freebie. This free ebook full of cracking PR tactics will give your creative campaigns a little more oomph.

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Introducing the PR Account Manager’s Handbook

Posted on: 2013-06-27 in eBooks   |   Tagged: pr account management


Now available to download free as an ebook

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The reputational cost of tax avoidance that PR teams need to shout about

Posted on: 2013-06-21 in Opinion   |   Tagged: industry watch jess matthias


Jess Matthias (@maticah5 and @wordville) a PR account director at London-based communications agency Wordville, recaps on the companies that hit the headlines for all the wrong reasons this week.

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How to end all of the confusion surrounding PR

Posted on: 2013-06-14 in Opinion   |   Tagged: perceptions of pr pr agencies what is pr


Jim Beckham (@JimBeckham) asks what PR has done to deserve all this negativity and misperception.

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Are you the UK’s best PR blogger?

Posted on: 2013-06-13 in Resources   |   Tagged: best pr blogger top 50 pr blogs


Announcing the B2B PR Blog's second annual Top 50 PR Blog Ranking.

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2013 UK social Media Communications Awards WINNER

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by SaaS marketing expert Heather Baker, founder of B2B PR consultancy TopLine Communications, and editor of the B2B Guide to Social Media and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email: editor@b2bprblog.com.

 

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