B2B PR Blog
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Cycling – a one way route to PR success

Posted: 2013-05-03 in Opinion    |   Tagged: fran winn, industry watch


 

The Prime Minister’s cycling campaign steps up a gear. By Fran Winn (@FranWinn) of OPR. 

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Primark under the spotlight in Bangladesh

Posted: 2013-04-30 in Opinion    |   Tagged: industry watch


 

Julian Rea (@julianrea), Executive Director at CitySavvy, explains how in one 155-word statement Primark repositioned itself from callous corporate exploiter of the poor, to the only one brave enough to recognise its moral duty to help victims of the Bangladesh garment factory disaster.

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Rotten Apples? Reporting bad news in the papers

Posted: 2013-04-26 in Opinion    |   Tagged: industry watch, lisa gillingham


 

Most business titles went for the low hanging fruit this week when Apple announced its disappointing results, according to Lisa Gillingham (@lisagillingham), Account Director at Bray Leino

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Beat your bitchy boss to it: a note on resigning with style

Posted: 2013-04-24 in Resources    |   Tagged: bitchy boss, communications, how to, how to manage people effectively, legacy, resignation letter


 

An open letter from @Adam_Ketterer (senior account manager at B2B public relations agency TopLine Communications) to the readers of the B2B PR Blog.

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What's Next? Why M & S Need Something Exceptional to Talk About

Posted: 2013-04-18 in Opinion    |   Tagged: industry watch


 

Simon Brooks, an Account Director for MSL London, writes about what M & S can – and can’t – learn from Next’s recent good fortune.

 

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PR in the time of #Thatcher

Posted: 2013-04-12 in Opinion    |   Tagged: industry watch, jess matthias


 

If there is such thing as an ordinary week, this week has certainly not been one, by Jess Matthias (@maticah5 and @wordville) a PR account director at London-based communications agency, Wordville.

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The Big Data Showdown

Posted: 2013-04-05 in Opinion    |   Tagged: industry watch, lucy davies


 

We're knee-deep in Big Data stories, but are they adding anything to the debate, asks Lucy Davies (@LucyDesaDavies

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7 Big Mistakes Companies Make When Dealing with the Media

Posted: 2013-04-03 in How To    |   Tagged: media pitch, media relations


 

By Tom Maddocks, founder and course director at Media Training Associates.

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An app-ealing take on the acquisition story – Summly and Yahoo

Posted: 2013-04-02 in Opinion    |   Tagged: industry watch, industry watch


 

By Annabel Parkinson, CubanEight @CubanEightPR @AnnabelFlora

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Introducing HowToPitch.me

Posted: 2013-03-28 in Resources    |   Tagged: howtopitchme, michael healey


 

By Michael Healey (@mswhealey), account executive and influencer specialist at The Whiteoaks Consultancy

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