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Tax – hate the playa or the game?

Posted: 2013-05-24 in Opinion    |   Tagged: google, simon brooks, tax


 

Simon Brooks (@smnjbrks), Senior Account Director at MSL London, argues that despite high profile criticism, Google has done well in advancing its arguments on tax

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Using rapid surveys for PR newsjacking

Posted: 2013-05-23 in Resources    |   Tagged: pr case study


 

A case study demonstrating how CloudNine PR used newsjacking in the launch PR for new, rapid online survey company, Usurv. By Uday Radia (@Uday_CloudNine)

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PR gets slippery for oil giants

Posted: 2013-05-15 in Opinion    |   Tagged: industry watch, jess matthias


 

Jess Matthias (@maticah5 and @wordville) a PR account director at London-based communications agency Wordville, addresses this week's oil industry PR nightmare.

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Succession planning in a ‘nation of wastrels’

Posted: 2013-05-11 in Opinion    |   Tagged: aimee postle, industry watch


 

Aimee Postle (@AimeePostle) argues that communications professionals should be involved in succession planning from the outset – rather than being left to communicate the outcome after the fact.

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Girls on top

Posted: 2013-05-08 in Opinion    |   Tagged: industry watch, lucy davies


 

Lucy Davies (@LucyDesaDavies) describes a bleak picture for women in technology.

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Cycling – a one way route to PR success

Posted: 2013-05-03 in Opinion    |   Tagged: fran winn, industry watch


 

The Prime Minister’s cycling campaign steps up a gear. By Fran Winn (@FranWinn) of OPR. 

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Primark under the spotlight in Bangladesh

Posted: 2013-04-30 in Opinion    |   Tagged: industry watch


 

Julian Rea (@julianrea), Executive Director at CitySavvy, explains how in one 155-word statement Primark repositioned itself from callous corporate exploiter of the poor, to the only one brave enough to recognise its moral duty to help victims of the Bangladesh garment factory disaster.

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Rotten Apples? Reporting bad news in the papers

Posted: 2013-04-26 in Opinion    |   Tagged: industry watch, lisa gillingham


 

Most business titles went for the low hanging fruit this week when Apple announced its disappointing results, according to Lisa Gillingham (@lisagillingham), Account Director at Bray Leino

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Beat your bitchy boss to it: a note on resigning with style

Posted: 2013-04-24 in Resources    |   Tagged: bitchy boss, communications, how to, how to manage people effectively, legacy, resignation letter


 

An open letter from @Adam_Ketterer (senior account manager at B2B public relations agency TopLine Communications) to the readers of the B2B PR Blog.

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What's Next? Why M & S Need Something Exceptional to Talk About

Posted: 2013-04-18 in Opinion    |   Tagged: industry watch


 

Simon Brooks, an Account Director for MSL London, writes about what M & S can – and can’t – learn from Next’s recent good fortune.

 

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