The Prime Minister’s cycling campaign steps up a gear. By Fran Winn (@FranWinn) of OPR.
Julian Rea (@julianrea), Executive Director at CitySavvy, explains how in one 155-word statement Primark repositioned itself from callous corporate exploiter of the poor, to the only one brave enough to recognise its moral duty to help victims of the Bangladesh garment factory disaster.
Simon Brooks, an Account Director for MSL London, writes about what M & S can – and can’t – learn from Next’s recent good fortune.
If there is such thing as an ordinary week, this week has certainly not been one, by Jess Matthias (@maticah5 and @wordville) a PR account director at London-based communications agency, Wordville.
We're knee-deep in Big Data stories, but are they adding anything to the debate, asks Lucy Davies (@LucyDesaDavies)
By Tom Maddocks, founder and course director at Media Training Associates.
By Annabel Parkinson, CubanEight @CubanEightPR @AnnabelFlora
By Michael Healey (@mswhealey), account executive and influencer specialist at The Whiteoaks Consultancy