How to get information for next to nothing

Posted on: 2014-07-30 in How To


By Nick Hague, director at global business-to-business market research agency B2B International

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£1000 to share a link...

Posted on: 2014-07-11 in Resources


We're hiring and we'll pay you to help us.

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Why is no one using Snapchat for B2B marketing (yet)?

Posted on: 2014-06-20 in Resources   |   Tagged: b2b marketing b2b social media digital marketing snapchat social marketing social media


We take a look at why Snapchat is still a B2B ghost town, for now.

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Reddit: the party marketers need to crash

Posted on: 2014-06-04 in How To   |   Tagged: content marketing reddit social media


We take a look at how (and how not) to win friends and influence people on Reddit.

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Three steps to Pitch Perfection

Posted on: 2014-04-14 in Opinion   |   Tagged: b2b b2b pr how to pr marketing pr agency london pr strategy working in pr


Alex Young, a Business Director at AAR, talks perfect pitching. 

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Getting closer to your audience

Posted on: 2014-04-01 in How To   |   Tagged: social media


Matt Cross, Deputy MD at Hotwire PR talks digital maturity, 'niche social networking' and the future of social media.

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5 ways to be boring at a trade show

Posted on: 2014-03-07 in How To   |   Tagged: b2b pr


Are you planning for your next trade show? Don’t make these mistakes!

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What's the worst PR advice you have ever received?

Posted on: 2014-02-28 in How To   |   Tagged: pr agency


Rene Musech explores what horrors can occur when companies take PR advice from agencies that are not qualified to give it.

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Why press release newswires are a waste of money

Posted on: 2014-02-19 in Opinion   |   Tagged: pr value of newswires


In an exclusive extract from his new book, The PR Masterclass, former journalist Alex Singleton explains why pay-for newswires deliver bad results.

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Writing killer Google PPC ads

Posted on: 2014-02-14 in How To   |   Tagged: business writing business writing tips copywriting ppc


Detailed keyword research, a whopping budget and beautiful landing pages mean nothing if your ad copy is crap. Here’s our guide to copywriting for Adwords. By Heather Baker and Jim Beckham.

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2013 UK social Media Communications Awards WINNER

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing agency, and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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