Your guide to appointing a PR agency

Posted on: 2013-10-18 in eBooks   |   Tagged: pr agency


We've written the book on how to search for and appoint a PR agency. Read our eight step guide to choosing the right team to support your sales and marketing to achieve your desired business outcomes. By Heather Baker @TopLineFounder.

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Are your audience’s personality disorders affecting your PR strategies?

Posted on: 2013-10-14 in How To   |   Tagged: b2b pr client persona customer persona how to pr personas


David Jamieson (@JamiesonDavid), Account Manager at B2B PR agency TopLine Communications, looks at how and why developing customer personas is essential to good communications.

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Lazaridis won’t “up the cool factor” at BlackBerry

Posted on: 2013-10-11 in Opinion


Jess Matthias (@Maticah5 and @wordville), a PR account director at London-based communications agency Wordville, argues that BlackBerry needs a cool CEO to get back on track.

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INFOGRAPHIC: The best social media management tools for PR pros

Posted on: 2013-10-08 in Resources


Hannah Stacey (@hanstacey) takes a look at the best tools out there for managing multiple social media accounts.

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31 measurable PR objectives

Posted on: 2013-10-03 in eBooks


Everyone likes a freebie. This free ebook full of measurable PR objectives will enable you to prove the worth of your campaigns to clients, by Heather Baker.

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Guide to PR measurement, metrics and evaluation

Posted on: 2013-09-20 in How To   |   Tagged: pr measurement social media


Our series on how to measure whether your PR campaign is working. Join the debate on Twitter #measurepr or @B2BPRBlog. Written by Heather Baker

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Are we the best business blog in the UK?

Posted on: 2013-09-17 in Opinion


Well, the folks over at the UK social media awards think we might be!

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Getting more customers to your website

Posted on: 2013-09-11 in Opinion   |   Tagged: seo sme marketing


James Wilson, marketing director at XLN Telecom, urges SMEs to wake up and smell the online sales.

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When good news makes the front page

Posted on: 2013-08-09 in Opinion   |   Tagged: account director jess matthias


Jess Matthias (@Maticah5 and @wordville), a PR account director at London-based communications agency Wordville, dishes on the overwhelming positivity of media stories during the silly season.

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2013 UK social Media Communications Awards WINNER

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by SaaS marketing expert Heather Baker, founder of B2B PR consultancy TopLine Communications, and editor of the B2B Guide to Social Media and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email: editor@b2bprblog.com.

 

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