Writing killer Google PPC ads

Posted on: 2014-02-14 in How To   |   Tagged: business writing business writing tips copywriting ppc

Detailed keyword research, a whopping budget and beautiful landing pages mean nothing if your ad copy is crap. Here’s our guide to copywriting for Adwords. By Heather Baker and Jim Beckham.

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Want to know how to market your SaaS business? You need to read this

Posted on: 2014-02-10 in eBooks   |   Tagged: b2b marketing b2b saas b2b saas marketing saas saas marketing

Formulating your SaaS marketing plan? There's something you need. By @Adam_Ketterer.

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Complete guide to LinkedIn advertising for service businesses

Posted on: 2014-01-16 in How To   |   Tagged: linkedin

Your LinkedIn campaign doesn’t need to be a waste of time. By Heather Baker @TopLineFounder.

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PR entrepreneurship advice and ideas from Lansons’ CEO

Posted on: 2013-12-18 in Examples   |   Tagged: lansons pr leaders pr leadership

Tony Langham, co-founder and CEO of Lansons (formerly Lansons Communications) talks entrepreneurship and corporate finance with Heather Baker

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Google+ and SEO for beginners

Posted on: 2013-12-16 in How To   |   Tagged: seo social media

A beginner's guide to Google+ and SEO by @lukebudka, account director at integrated communications specialist, TopLine Communications.

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What your GP can teach you about marketing

Posted on: 2013-11-22 in How To

Smarter content marketing: A collaborative effort by the digital lead generation team at TopLine Communications.

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The B2B PR Blog named UK’s best business blog

Posted on: 2013-10-28 in Opinion   |   Tagged: b2b pr pr agency london

We’re delighted to announce that the B2B PR Blog has been declared the UK’s best business blog at the 2013 Social Media Communications Awards.

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Who reads the B2B PR Blog? An exercise in developing personas

Posted on: 2013-10-22 in How To   |   Tagged: personas

Account executive Sophie Mackintosh (@sophmackintosh) develops personas for the readers of the B2B PR Blog.

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Are your audience’s personality disorders affecting your PR strategies?

Posted on: 2013-10-14 in How To   |   Tagged: b2b pr client persona customer persona how to pr personas

David Jamieson (@JamiesonDavid), Account Manager at B2B PR agency TopLine Communications, looks at how and why developing customer personas is essential to good communications.

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Lazaridis won’t “up the cool factor” at BlackBerry

Posted on: 2013-10-11 in Opinion

Jess Matthias (@Maticah5 and @wordville), a PR account director at London-based communications agency Wordville, argues that BlackBerry needs a cool CEO to get back on track.

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2013 UK social Media Communications Awards WINNER

About this blog


The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing agency, and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].


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