B2B PR Blog
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Your guide to appointing a PR agency

Posted: 2013-10-18 in eBooks    |   Tagged: pr agency


We've written the book on how to search for and appoint a PR agency. Read our eight step guide to choosing the right team to support your sales and marketing to achieve your desired business outcomes. By Heather Baker @TopLineFounder.

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Are your audience’s personality disorders affecting your PR strategies?

Posted: 2013-10-14 in How To    |   Tagged: b2b pr, client persona, customer persona, how to pr, personas


David Jamieson (@JamiesonDavid), Account Manager at B2B PR agency TopLine Communications, looks at how and why developing customer personas is essential to good communications.

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Lazaridis won’t “up the cool factor” at BlackBerry

Posted: 2013-10-11 in Opinion


Jess Matthias (@Maticah5 and @wordville), a PR account director at London-based communications agency Wordville, argues that BlackBerry needs a cool CEO to get back on track.

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INFOGRAPHIC: The best social media management tools for PR pros

Posted: 2013-10-08 in Resources


Hannah Stacey (@hanstacey) takes a look at the best tools out there for managing multiple social media accounts.

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31 measurable PR objectives

Posted: 2013-10-03 in eBooks


Everyone likes a freebie. This free ebook full of measurable PR objectives will enable you to prove the worth of your campaigns to clients, by Heather Baker.

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Guide to PR measurement, metrics and evaluation

Posted: 2013-09-20 in How To    |   Tagged: pr measurement, social media


Our series on how to measure whether your PR campaign is working. Join the debate on Twitter #measurepr or @B2BPRBlog. Written by Heather Baker

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Are we the best business blog in the UK?

Posted: 2013-09-17 in Opinion


Well, the folks over at the UK social media awards think we might be!

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Getting more customers to your website

Posted: 2013-09-11 in Opinion    |   Tagged: seo, sme marketing


James Wilson, marketing director at XLN Telecom, urges SMEs to wake up and smell the online sales.

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When good news makes the front page

Posted: 2013-08-09 in Opinion    |   Tagged: account director, jess matthias


Jess Matthias (@Maticah5 and @wordville), a PR account director at London-based communications agency Wordville, dishes on the overwhelming positivity of media stories during the silly season.

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