Google+ and SEO for beginners

Posted on: 2013-12-16 in How To   |   Tagged: seo social media

A beginner's guide to Google+ and SEO by @lukebudka, account director at integrated communications specialist, TopLine Communications.

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What your GP can teach you about marketing

Posted on: 2013-11-22 in How To

Smarter content marketing: A collaborative effort by the digital lead generation team at TopLine Communications.

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The B2B PR Blog named UK’s best business blog

Posted on: 2013-10-28 in Opinion   |   Tagged: b2b pr pr agency london

We’re delighted to announce that the B2B PR Blog has been declared the UK’s best business blog at the 2013 Social Media Communications Awards.

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Who reads the B2B PR Blog? An exercise in developing personas

Posted on: 2013-10-22 in How To   |   Tagged: personas

Account executive Sophie Mackintosh (@sophmackintosh) develops personas for the readers of the B2B PR Blog.

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Your guide to appointing a PR agency

Posted on: 2013-10-18 in eBooks   |   Tagged: pr agency

We've written the book on how to search for and appoint a PR agency. Read our eight step guide to choosing the right team to support your sales and marketing to achieve your desired business outcomes. By Heather Baker @TopLineFounder.

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Are your audience’s personality disorders affecting your PR strategies?

Posted on: 2013-10-14 in How To   |   Tagged: b2b pr client persona customer persona how to pr personas

David Jamieson (@JamiesonDavid), Account Manager at B2B PR agency TopLine Communications, looks at how and why developing customer personas is essential to good communications.

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Lazaridis won’t “up the cool factor” at BlackBerry

Posted on: 2013-10-11 in Opinion

Jess Matthias (@Maticah5 and @wordville), a PR account director at London-based communications agency Wordville, argues that BlackBerry needs a cool CEO to get back on track.

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INFOGRAPHIC: The best social media management tools for PR pros

Posted on: 2013-10-08 in Resources

Hannah Stacey (@hanstacey) takes a look at the best tools out there for managing multiple social media accounts.

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31 measurable PR objectives

Posted on: 2013-10-03 in eBooks

Everyone likes a freebie. This free ebook full of measurable PR objectives will enable you to prove the worth of your campaigns to clients, by Heather Baker.

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2013 UK social Media Communications Awards WINNER

About this blog


The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by SaaS marketing expert Heather Baker, founder of B2B PR consultancy TopLine Communications, and editor of the B2B Guide to Social Media and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email: [email protected]


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