Case study: Shared services in the public sector

Posted on: 2012-05-29 in Examples   |   Tagged: b2b pr b2b pr case study midlandhr omnibus surveys

A great example of the use of research in B2B PR via @MidlandHR and @PortfolioComms.

Read more

Niche omnibuses

Posted on: 2012-05-28 in How To   |   Tagged: b2b pr ipsos omnibus omnibus reseach omnibus surveys

A list of niche omnibuses, enabling targeted but affordable research, which can be really useful for B2B PR purposes.

Read more

Comparison of UK consumer omnibuses

Posted on: 2012-05-28 in How To   |   Tagged: ipsos omnibus omnibus reseach omnibus survey opinion research tns omnibus uk market research companies

UK omnibus research providers compared by price, timescale and demographics.

Read more

Research campaigns for B2B PR

Posted on: 2012-05-28 in How To   |   Tagged: b2b pr omnibus surveys research campaigns yougov

Directory of all our posts on conducting research for PR.

Read more

An interview with Tom Victor

Posted on: 2012-05-27 in Resources   |   Tagged: b2b pr gambling media journalist interview media pitch media relations tom victor

The reporter for eGR Online and eGR Magazine talks to TopLine's @Charloot on being pitched.

Read more

The graduate's take on working in PR

Posted on: 2012-05-25 in How To   |   Tagged: b2b pr graduate pr job pr agency london pr london

By Michael Rennett, @michaelrennett

Read more

Why I made the move from B2C Fashion to B2B PR...

Posted on: 2012-05-25 in How To   |   Tagged: b2b pr pr jobs pr london

...and why I'm going to stay.

By Niamh Kinsella, @minteressant

Read more

What to do if your boss is a bitch

Posted on: 2012-05-25 in How To   |   Tagged: bitchy boss problem boss working in pr

A bitchy boss can make your life hell. But don't worry, you're not alone - judging by the fact that this is one of our all-time most-read posts. Here's my advice on getting through the situation without exploding. By Heather Baker, CEO of inbound marketing agency, TopLine Comms

Read more

Is B2B PR for you?

Posted on: 2012-05-24 in How To   |   Tagged: b2b pr pr agency pr jobs pr work experience working in pr

By Heather Baker, @TopLineFounder

Read more

UK Agency Awards Winner 2016

About this blog


The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing and B2B content marketing agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].


Keen on targeting the PR community? Learn about sponsorship opportunities here.

Read more


Enter your email address to receive our blog feed: