What is a press release?

Posted on: 2012-06-10 in How To   |   Tagged: media release news release press release press release format


A better explanation of the press release than the one provided by Wikipedia. By @TopLineFounder

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The humble press release

Posted on: 2012-06-10 in How To   |   Tagged: media release news release newswire pr newswire pr wire press release


Directory of posts dedicated to the press release.

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A true howler

Posted on: 2012-06-08 in Steaming Barrel


Marketing your targeted marketing lists through untargeted mail spam is almost as bad for business as letting a dog write your corporate blog.

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Analyst briefings

Posted on: 2012-06-08 in How To   |   Tagged: analyst briefing analyst relations b2b pr forrester research freeform dynamics gartner industry analysts it analysts quocirca


A guide to setting up analyst briefings, by @TopLineFounder

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Ana-Lists: Building lists of analysts

Posted on: 2012-06-07 in How To   |   Tagged: analyst database analyst list analyst relations b2b pr industry analysts it analysts


In the second of our posts on analyst relations, Hannah Stacey @HanStacey shares her experiences of building lists of analysts.

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An introduction to IT industry analysts

Posted on: 2012-06-06 in How To   |   Tagged: analyst relations b2b pr forrester research freeform dynamics gartner idc industry analysts it analysts quocirca


The first in our series on (IT) industry analyst relations, by @TopLineFounder

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Analyst relations

Posted on: 2012-06-06 in How To   |   Tagged: analyst relations forrester research freeform dynamics gartner idc industry analysts it analysts quocirca


Directory of all our posts on analyst relations.

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An interview with Ben Lobel

Posted on: 2012-06-01 in Resources   |   Tagged: ben lobel businessxl journalist interview journalist pitch journalist relations smallbusiness.co.uk


TopLine's Hannah Stacey (@hanstacey) chats to Ben Lobel about the do-s and don't-s when pitching a journalist

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An interview with Jo Faragher

Posted on: 2012-05-31 in Resources   |   Tagged: ft jo faragher journalist interview personnel today pitching journalists pr public relations the times


I had a quick catch-up with Jo Faragher (@faraghrobertson) to talk about her writing and to get her thoughts on the dos and don’ts of PR pitching.

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International omnibus surveys

Posted on: 2012-05-30 in How To   |   Tagged: b2b pr international omnibus omnibus reseach omnibus surveys


If a UK consumer omnibus isn’t doing it for you, why not check out one of these international omnibuses (I checked, it’s not omnibi unfortunately). Or, perhaps a niche omnibus is more to your liking?

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UK Agency Awards Winner 2016

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing and B2B content marketing agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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