What's the worst PR advice you have ever received?

Posted on: 2014-02-28 in How To   |   Tagged: pr agency


Rene Musech explores what horrors can occur when companies take PR advice from agencies that are not qualified to give it.

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Why press release newswires are a waste of money

Posted on: 2014-02-19 in Opinion   |   Tagged: pr value of newswires


In an exclusive extract from his new book, The PR Masterclass, former journalist Alex Singleton explains why pay-for newswires deliver bad results.

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Writing killer Google PPC ads

Posted on: 2014-02-14 in How To   |   Tagged: business writing business writing tips copywriting ppc


Detailed keyword research, a whopping budget and beautiful landing pages mean nothing if your ad copy is crap. Here’s our guide to copywriting for Adwords. By Heather Baker and Jim Beckham.

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Want to know how to market your SaaS business? You need to read this

Posted on: 2014-02-10 in eBooks   |   Tagged: b2b marketing b2b saas b2b saas marketing saas saas marketing


Formulating your SaaS marketing plan? There's something you need. By @Adam_Ketterer.

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Complete guide to LinkedIn advertising for service businesses

Posted on: 2014-01-16 in How To   |   Tagged: linkedin


Your LinkedIn campaign doesn’t need to be a waste of time. By Heather Baker @TopLineFounder.

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PR entrepreneurship advice and ideas from Lansons’ CEO

Posted on: 2013-12-18 in Examples   |   Tagged: lansons pr leaders pr leadership


Tony Langham, co-founder and CEO of Lansons (formerly Lansons Communications) talks entrepreneurship and corporate finance with Heather Baker

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Google+ and SEO for beginners

Posted on: 2013-12-16 in How To   |   Tagged: seo social media


A beginner's guide to Google+ and SEO by @lukebudka, account director at integrated communications specialist, TopLine Communications.

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What your GP can teach you about marketing

Posted on: 2013-11-22 in How To


Smarter content marketing: A collaborative effort by the digital lead generation team at TopLine Communications.

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The B2B PR Blog named UK’s best business blog

Posted on: 2013-10-28 in Opinion   |   Tagged: b2b pr pr agency london


We’re delighted to announce that the B2B PR Blog has been declared the UK’s best business blog at the 2013 Social Media Communications Awards.

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Who reads the B2B PR Blog? An exercise in developing personas

Posted on: 2013-10-22 in How To   |   Tagged: personas


Account executive Sophie Mackintosh (@sophmackintosh) develops personas for the readers of the B2B PR Blog.

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2013 UK social Media Communications Awards WINNER

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by SaaS marketing expert Heather Baker, founder of B2B PR consultancy TopLine Communications, and editor of the B2B Guide to Social Media and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email: editor@b2bprblog.com.

 

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