B2B PR Blog
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What's the worst PR advice you have ever received?

Posted: 2014-02-28 in How To    |   Tagged: pr agency


Rene Musech explores what horrors can occur when companies take PR advice from agencies that are not qualified to give it.

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Why press release newswires are a waste of money

Posted: 2014-02-19 in Opinion    |   Tagged: pr, value of newswires


In an exclusive extract from his new book, The PR Masterclass, former journalist Alex Singleton explains why pay-for newswires deliver bad results.

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Writing killer Google PPC ads

Posted: 2014-02-14 in How To    |   Tagged: business writing, business writing tips, copywriting, ppc


Detailed keyword research, a whopping budget and beautiful landing pages mean nothing if your ad copy is crap. Here’s our guide to copywriting for Adwords. By Heather Baker and Jim Beckham.

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Want to know how to market your SaaS business? You need to read this

Posted: 2014-02-10 in eBooks    |   Tagged: b2b marketing, b2b saas, b2b saas marketing, saas, saas marketing


Formulating your SaaS marketing plan? There's something you need. By @Adam_Ketterer.

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Complete guide to LinkedIn advertising for service businesses

Posted: 2014-01-16 in How To    |   Tagged: linkedin


Your LinkedIn campaign doesn’t need to be a waste of time. By Heather Baker @TopLineFounder.

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PR entrepreneurship advice and ideas from Lansons’ CEO

Posted: 2013-12-18 in Examples    |   Tagged: lansons, pr leaders, pr leadership


Tony Langham, co-founder and CEO of Lansons (formerly Lansons Communications) talks entrepreneurship and corporate finance with Heather Baker

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Google+ and SEO for beginners

Posted: 2013-12-16 in How To    |   Tagged: seo, social media


A beginner's guide to Google+ and SEO by @lukebudka, account director at integrated communications specialist, TopLine Communications.

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What your GP can teach you about marketing

Posted: 2013-11-22 in How To


Smarter content marketing: A collaborative effort by the digital lead generation team at TopLine Communications.

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The B2B PR Blog named UK’s best business blog

Posted: 2013-10-28 in Opinion    |   Tagged: b2b pr, pr agency london


We’re delighted to announce that the B2B PR Blog has been declared the UK’s best business blog at the 2013 Social Media Communications Awards.

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Who reads the B2B PR Blog? An exercise in developing personas

Posted: 2013-10-22 in How To    |   Tagged: personas


Account executive Sophie Mackintosh (@sophmackintosh) develops personas for the readers of the B2B PR Blog.

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