Posted on: 2016-10-06 in OpinionTweet
Mark Pinnes, Deputy Marketing Director at Flagship Consulting highlights the importance of trust in content marketing...
Posted on: 2016-08-23 in OpinionTweet
It doesn’t wear its heart on its sleeve, and the businesses involved are rarely household names. So creativity is vitally important in B2B PR to generate awareness amongst press, says Sophie Naylor, Managing Director of Franklin Rae.
Posted on: 2016-06-22 in OpinionTweet
Jargon PR’s Lilian Smit calls on the industry to keep being creative.
Posted on: 2016-05-27 in OpinionTweet
If you're still using the same marketing tools as 10 years ago, you will be left behind! Bodalgo.com's Armin Hierstetter explains.
Posted on: 2016-05-09 in OpinionTweet
Are your B2B articles understandable enough? The Media Coach's Lindsay Williams has some tips on talking to the media.
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by B2B PR specialist Heather Baker, founder TopLine Comms, an inbound marketing, B2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say. Follow Heather on Twitter @TopLineFounder or contact the B2B PR Blog editorial team via email on [email protected].
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