Communicating with stakeholders in the channel

Posted on: 2012-06-26 in How To   |   Tagged: b2b pr channel channel pr var


By Heather Baker, @TopLineFounder

Read more


The IT channel explained

Posted on: 2012-06-25 in How To   |   Tagged: b2b pr channel pr distributor technology pr var vendor


Any series on channel communications needs to start with an overview of the channel. Heather Baker, whose B2B communications consultancy was recently nominated for CRN’s Channel Marketing Agency of the Year Award, provides an intro to the channel for people in PR.

Read more


Communicating with the channel

Posted on: 2012-06-25 in How To   |   Tagged: channel crn it distributor sara yirrell var


A directory of all our posts on channel communications.

Read more


Embargoes: for immediate release

Posted on: 2012-06-22 in How To   |   Tagged: b2b pr embargo press release


Charlotte Ward, TopLine Communications, @Charloot explains the concept of a press release embargo.

Read more


A list of UK analysts

Posted on: 2012-06-20 in How To   |   Tagged: analyst relations forrester freeform dynamics gartner idc uk analysts


Our list of analyst firms in the UK, thanks to James Beckham, from TopLine Communications, @jimbeckham.

Read more


Some good B2B press releases

Posted on: 2012-06-19 in How To   |   Tagged: good press release press release press release example


By Lynne Goulding (@Lynne_G18) of TopLine Communications

Read more


An interview with Simeon de la Torre

Posted on: 2012-06-18 in Resources   |   Tagged: b2b journalist journalist interview media relations simeon de la torre


Freelance journalist and editor Simeon de la Torre (@SimEditorial) tells us about his working practices and the important relationship between journalists and PRs.

Read more


Some pretty poor ideas for press releases

Posted on: 2012-06-18 in Steaming Barrel   |   Tagged: bad media release bad pr examples bad press release newsworthy


For God’s sake – these are not stories!

Read more


The social media release

Posted on: 2012-06-15 in How To   |   Tagged: press release social media press release social media release


As part of our series on the humble press release, Adam Ketterer (@Adam_Ketterer), from TopLine Communications, looks at the social media release.

Read more


UK Agency Awards Winner 2016

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

Keen on targeting the PR community? Learn about sponsorship opportunities here.

Read more

Subscribe

Enter your email address to receive our blog feed: