A list of UK analysts

Posted on: 2012-06-20 in How To   |   Tagged: analyst relations forrester freeform dynamics gartner idc uk analysts


Our list of analyst firms in the UK, thanks to James Beckham, from TopLine Communications, @jimbeckham.

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Some good B2B press releases

Posted on: 2012-06-19 in How To   |   Tagged: good press release press release press release example


By Lynne Goulding (@Lynne_G18) of TopLine Communications

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An interview with Simeon de la Torre

Posted on: 2012-06-18 in Resources   |   Tagged: b2b journalist journalist interview media relations simeon de la torre


Freelance journalist and editor Simeon de la Torre (@SimEditorial) tells us about his working practices and the important relationship between journalists and PRs.

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Some pretty poor ideas for press releases

Posted on: 2012-06-18 in Steaming Barrel   |   Tagged: bad media release bad pr examples bad press release newsworthy


For God’s sake – these are not stories!

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The social media release

Posted on: 2012-06-15 in How To   |   Tagged: press release social media press release social media release


As part of our series on the humble press release, Adam Ketterer (@Adam_Ketterer), from TopLine Communications, looks at the social media release.

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How to write a press release

Posted on: 2012-06-14 in How To   |   Tagged: b2b press release press release press release format press release structure write a media release


Now that you know what a press release is, and you’ve established that your story is newsworthy, Niamh Kinsella (@minteressant), from TopLine Communications provides a detailed guide to writing a press release.

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What DOES make a news story

Posted on: 2012-06-13 in How To   |   Tagged: b2b pr media release newsworthy press release


Good news stories might be hard to identify, but everyone has one, argues Heather Baker, MD of TopLine Communications. (@TopLineFounder)

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What DOESN'T make a news story

Posted on: 2012-06-10 in How To   |   Tagged: media release news release newsworthy definition press release


The definition of newsworthiness, by @TopLineFounder

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What is a press release?

Posted on: 2012-06-10 in How To   |   Tagged: media release news release press release press release format


A better explanation of the press release than the one provided by Wikipedia. By @TopLineFounder

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About this blog

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The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing and B2B content marketing agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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