The PR Account Manager's Handbook

Posted on: 2012-09-18 in How To   |   Tagged: account management pr account manager


What every PR pro should know about looking after clients, the media, staff and their bosses.

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PRCA: SME v individual membership

Posted on: 2012-09-16 in Opinion   |   Tagged: mike maynard prca prca membership


The email from Mike Maynard, MD at Napier, that resulted in the story in PR Week. A follow-on from my post on the PRCA and value for money for consultancies.

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Further comment on the question of PRCA value for SMEs

Posted on: 2012-09-16 in Opinion   |   Tagged: prca prca membership


Some comments from agency heads in response to my post on whether the PRCA offers value for consultancies.

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Does the PRCA offer value for money for consultancies?

Posted on: 2012-09-13 in Opinion   |   Tagged: francis ingham prca prca events prca membership


Below: The conversation with Matt Cartmell that resulted in a story in PR Week last Thursday. The issue goes much deeper than the story suggested, and because much of my argument centres on the issue of misrepresentation, I do not believe that the PRCA’s response that the membership numbers speak for themselves is a strong one. I’d love to hear feedback from others in the industry though, as I know there are agencies that believe they get a great deal, and others who feel differently. By @TopLineFounder (HB).

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An interview with Francesca James

Posted on: 2012-09-12 in Resources   |   Tagged: b2b journalist b2b pr francesca james fresh business thinking how to pitch a journalist journalist interview pitching journalists techbubbles technology pr


@Adam_Ketterer caught up with Francesca James (@FrancescaaJames), editorial on Fresh Business Thinking and techbubbles, who was kind enough to speak about her publications. Pitching PRs take note: informed, informative content is welcome, but don't expect the publication to come up with all the creative angles for you; that's your job too. Oh, and get the name right *triple checks spellings*.

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Social media over-sharing: journalists, you should know better.

Posted on: 2012-09-10 in Steaming Barrel   |   Tagged: journalists oversharing twitter


TopLine's Hannah Stacey @hanstacey has an axe to grind about Twitter over-sharing

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Why newswires are killing PR

Posted on: 2012-09-03 in Opinion   |   Tagged: client relations journalist relations newswire newswires pr newswire


TopLine's Luke Budka (@lukebudka) questions the role of newswires in PR. Are they a vital resource or just a drain on clients' budgets? Why not post a comment and let us know your thoughts?

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An interview with Alex Scroxton

Posted on: 2012-08-21 in Journo interviews   |   Tagged: alex scroxton b2b journalist how to pitch a journalist journalist interview microscope.co.uk pitching journalists technology pr


TopLine's Jim Beckham (@jimbeckham) talks to Alex Scroxton, Senior Reporter at Microscope.co.uk, about the evolution of tech industry media and the best ways to pitch to it.

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The American PR industry

Posted on: 2012-08-17 in Resources   |   Tagged: b2b pr digital wars newseum paul roetzer pr prsa usa


Summary of all our posts on the US PR industry

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PR in the USA

Posted on: 2012-08-17 in Resources   |   Tagged: b2b pr paul roetzer pr usa


Best practice from across the pond. By @TopLineFounder

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About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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