How to have that difficult conversation

Posted on: 2012-09-25 in How To   |   Tagged: difficult conversation pr account management pr account manager


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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Communication skills for communications professionals

Posted on: 2012-09-24 in How To   |   Tagged: account management email etiquette phone etiquette pr account management pr account manager professional email communication


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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Are you a good account manager?

Posted on: 2012-09-21 in How To   |   Tagged: b2b pr pr account management pr account manager


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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An introduction to client management

Posted on: 2012-09-19 in How To   |   Tagged: account management client management client relations pr account management pr account manager


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

 

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Skills for the digital age account manager

Posted on: 2012-09-19 in How To   |   Tagged: account management b2b pr pr account manager


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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The account manager role

Posted on: 2012-09-18 in How To   |   Tagged: b2b pr pr account management pr account manager


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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The PR Account Manager's Handbook

Posted on: 2012-09-18 in How To   |   Tagged: account management pr account manager


What every PR pro should know about looking after clients, the media, staff and their bosses.

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PRCA: SME v individual membership

Posted on: 2012-09-16 in Opinion   |   Tagged: mike maynard prca prca membership


The email from Mike Maynard, MD at Napier, that resulted in the story in PR Week. A follow-on from my post on the PRCA and value for money for consultancies.

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Further comment on the question of PRCA value for SMEs

Posted on: 2012-09-16 in Opinion   |   Tagged: prca prca membership


Some comments from agency heads in response to my post on whether the PRCA offers value for consultancies.

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Does the PRCA offer value for money for consultancies?

Posted on: 2012-09-13 in Opinion   |   Tagged: francis ingham prca prca events prca membership


Below: The conversation with Matt Cartmell that resulted in a story in PR Week last Thursday. The issue goes much deeper than the story suggested, and because much of my argument centres on the issue of misrepresentation, I do not believe that the PRCA’s response that the membership numbers speak for themselves is a strong one. I’d love to hear feedback from others in the industry though, as I know there are agencies that believe they get a great deal, and others who feel differently. By @TopLineFounder (HB).

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About this blog

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The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing and B2B content marketing agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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