Five smashing B2B PR campaigns

Posted on: 2013-01-21 in Examples   |   Tagged: b2b pr case studies eulogy! hotwire mhp mandate plantronics

These B2B PR case studies are pretty impressive. By Heather Baker

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Ten ridiculous freedom of information requests

Posted on: 2013-01-16 in Resources   |   Tagged: foi freedom of information act

By @niamhlechou. Following @JimBeckham’s post on busting out a great story using FoI requests, we at the B2B PR Blog have been investigating just what kind of information the public (and clever B2B PR agencies) have been requesting of public-funded organisations.

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Using the Freedom of Information Act to bust out a great story

Posted on: 2013-01-11 in Resources   |   Tagged: foi freedom of information act

Jim Beckham (@jimbeckham), Account Executive at B2B PR and communications agency TopLine Communications, discusses how a properly used Freedom of Information request can significantly enhance your story.

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An interview with Gemma Houltby

Posted on: 2013-01-04 in Journo interviews   |   Tagged: b2b pr journalist interview journalist relations media pitch public relations

Gemma Houltby, editor of Incentive and Motivation chats to TopLine’s Hannah Codrington (@HannahCod) about being pitched.

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How much do newswires cost?

Posted on: 2012-12-17 in Resources   |   Tagged: businesswire cost cost of newswires media release distribution newswires pr newswire press release distribution price realwire sourcewire

TopLine’s Jim Beckham (@jimbeckham) presents a rundown of four different newswire companies and finds out how much media release distribution actually costs.

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Should you pay to send your release out on the PA Newswire?

Posted on: 2012-12-10 in How To   |   Tagged: pa newswire press release distribution uk newswire

Think I’ve finally gotten to the bottom of this PA Newswire issue, and my research leads me to conclude it’s not worth the spend. But why don’t you decide for yourself? By @TopLineFounder

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B2B PR Case Study: The Gnome Experiment

Posted on: 2012-12-03 in Examples   |   Tagged: b2b pr case study case study pr case study

The world’s first mass participation gravity experiment - inspiring 350 million+ people in 152 countries and increasing the Kern's sales by 22% - by Ogilvy PR (UK)

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The relevance of newswires

Posted on: 2012-11-29 in How To   |   Tagged: adam parker newswire pr newswire press release wire realwire

By Adam Parker, CEO, Realwire

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B2B PR Blog Nespresso Competition

Posted on: 2012-11-23 in Resources   |   Tagged: b2b competition nespresso pr

To celebrate six months of getting under the skin of B2B PR we’re giving away a Nespresso Machine and capsules worth £300!

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UK Agency Awards Winner 2016

About this blog


The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing and B2B content marketing agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].


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