Introducing our series on marketing to SMEs, in partnership with our sister blog, The B2B Social Media Guide. Much of the credit for this series belongs to @Hanstacey, but @TopLineFounder is going to take some too.
By @niamhlechou. Following @JimBeckham’s post on busting out a great story using FoI requests, we at the B2B PR Blog have been investigating just what kind of information the public (and clever B2B PR agencies) have been requesting of public-funded organisations.
Jim Beckham (@jimbeckham), Account Executive at B2B PR and communications agency TopLine Communications, discusses how a properly used Freedom of Information request can significantly enhance your story.
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing and B2B content marketing agency and takes contribution from anyone sensible in the industry with something intelligent to say. Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].
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