Some comments from agency heads in response to my post on whether the PRCA offers value for consultancies.
Below: The conversation with Matt Cartmell that resulted in a story in PR Week last Thursday. The issue goes much deeper than the story suggested, and because much of my argument centres on the issue of misrepresentation, I do not believe that the PRCA’s response that the membership numbers speak for themselves is a strong one. I’d love to hear feedback from others in the industry though, as I know there are agencies that believe they get a great deal, and others who feel differently. By @TopLineFounder (HB).
Posted: 2012-09-12 in Resources | Tagged: b2b journalist, b2b pr, francesca james, fresh business thinking, how to pitch a journalist, journalist interview, pitching journalists, techbubbles, technology pr
@Adam_Ketterer caught up with Francesca James (@FrancescaaJames), editorial on Fresh Business Thinking and techbubbles, who was kind enough to speak about her publications. Pitching PRs take note: informed, informative content is welcome, but don't expect the publication to come up with all the creative angles for you; that's your job too. Oh, and get the name right *triple checks spellings*.
TopLine's Hannah Stacey @hanstacey has an axe to grind about Twitter over-sharing
TopLine's Luke Budka (@lukebudka) questions the role of newswires in PR. Are they a vital resource or just a drain on clients' budgets? Why not post a comment and let us know your thoughts?
TopLine's Jim Beckham (@jimbeckham) talks to Alex Scroxton, Senior Reporter at Microscope.co.uk, about the evolution of tech industry media and the best ways to pitch to it.
Summary of all our posts on the US PR industry
Best practice from across the pond. By @TopLineFounder
The UK market has a lot to learn from the society across the pond.