B2B PR Blog
Subscribe to our RSS feed Follow us on Facebook Follow us on LinkedIn Follow us on Google+ Follow us on Digg Follow us on StumbleUpon Follow us on Twitter
 
 

How to have that difficult conversation

Posted: 2012-09-25 in How To    |   Tagged: difficult conversation, pr account management, pr account manager


 

This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

Read more

 

Communication skills for communications professionals

Posted: 2012-09-24 in How To    |   Tagged: account management, email etiquette, phone etiquette, pr account management, pr account manager, professional email communication


 

This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

Read more

 

Are you a good account manager?

Posted: 2012-09-21 in How To    |   Tagged: b2b pr, pr account management, pr account manager


 

This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

Read more

 

An introduction to client management

Posted: 2012-09-19 in How To    |   Tagged: account management, client management, client relations, pr account management, pr account manager


 

This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

 

Read more

 

Skills for the digital age account manager

Posted: 2012-09-19 in How To    |   Tagged: account management, b2b pr, pr account manager


 

This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

Read more

 

The account manager role

Posted: 2012-09-18 in How To    |   Tagged: b2b pr, pr account management, pr account manager


 

This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

Read more

 

The PR Account Manager's Handbook

Posted: 2012-09-18 in How To    |   Tagged: account management, pr account manager


 

What every PR pro should know about looking after clients, the media, staff and their bosses.

Read more

 

PRCA: SME v individual membership

Posted: 2012-09-16 in Opinion    |   Tagged: mike maynard, prca, prca membership


 

The email from Mike Maynard, MD at Napier, that resulted in the story in PR Week. A follow-on from my post on the PRCA and value for money for consultancies.

Read more

 

Further comment on the question of PRCA value for SMEs

Posted: 2012-09-16 in Opinion    |   Tagged: prca, prca membership


 

Some comments from agency heads in response to my post on whether the PRCA offers value for consultancies.

Read more

 

Does the PRCA offer value for money for consultancies?

Posted: 2012-09-13 in Opinion    |   Tagged: francis ingham, prca, prca events, prca membership


 

Below: The conversation with Matt Cartmell that resulted in a story in PR Week last Thursday. The issue goes much deeper than the story suggested, and because much of my argument centres on the issue of misrepresentation, I do not believe that the PRCA’s response that the membership numbers speak for themselves is a strong one. I’d love to hear feedback from others in the industry though, as I know there are agencies that believe they get a great deal, and others who feel differently. By @TopLineFounder (HB).

Read more