An interview with Gemma Houltby

Posted on: 2013-01-04 in Journo interviews   |   Tagged: b2b pr journalist interview journalist relations media pitch public relations


Gemma Houltby, editor of Incentive and Motivation chats to TopLine’s Hannah Codrington (@HannahCod) about being pitched.

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How much do newswires cost?

Posted on: 2012-12-17 in Resources   |   Tagged: businesswire cost cost of newswires media release distribution newswires pr newswire press release distribution price realwire sourcewire


TopLine’s Jim Beckham (@jimbeckham) presents a rundown of four different newswire companies and finds out how much media release distribution actually costs.

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Should you pay to send your release out on the PA Newswire?

Posted on: 2012-12-10 in How To   |   Tagged: pa newswire press release distribution uk newswire


Think I’ve finally gotten to the bottom of this PA Newswire issue, and my research leads me to conclude it’s not worth the spend. But why don’t you decide for yourself? By @TopLineFounder

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B2B PR Case Study: The Gnome Experiment

Posted on: 2012-12-03 in Examples   |   Tagged: b2b pr case study case study pr case study


The world’s first mass participation gravity experiment - inspiring 350 million+ people in 152 countries and increasing the Kern's sales by 22% - by Ogilvy PR (UK)

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The relevance of newswires

Posted on: 2012-11-29 in How To   |   Tagged: adam parker newswire pr newswire press release wire realwire


By Adam Parker, CEO, Realwire

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B2B PR Blog Nespresso Competition

Posted on: 2012-11-23 in Resources   |   Tagged: b2b competition nespresso pr


To celebrate six months of getting under the skin of B2B PR we’re giving away a Nespresso Machine and capsules worth £300!

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What exactly is that online news coverage worth?

Posted on: 2012-11-21 in How To   |   Tagged: businesswire i4u newswire press release press release distribution realwire silobreaker


Part of our Value of Newswires Series. By @TopLineFounder. 

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When things go horribly wrong: What to do when a journalist bad-mouths you on Twitter

Posted on: 2012-11-19 in How To


A valuable lesson in pitching national journalists from Hannah Stacey @hanstacey

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85% of journalists we surveyed cannot be reached through newswires

Posted on: 2012-11-07 in Resources   |   Tagged: businesswire newswire pr newswire realwire sourcewire


What do journalists think of newswires? Not much, it turns out, by @TopLineFounder

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About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing and B2B content marketing agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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