Some really bad covering letters

Posted on: 2013-02-21 in Steaming Barrel   |   Tagged: graduate pr job pr career pr jobs working in pr


PR jobseekers beware. Make one of these mistakes and your CV will go straight to the recycle bin!

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An interview with Katie Jacobs, features editor at HR Magazine

Posted on: 2013-02-15 in Journo interviews   |   Tagged: hr hr magazine interview journalist interview katie jacobs


TopLine's @Adam_Ketterer spoke with @Katie_Jacobs, features editor at HR Magazine, about the publication, its editorial calendar, and the dos and don'ts of PR pitching.

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Targeting SMEs through media relations

Posted on: 2013-02-12 in How To   |   Tagged: marketing to smes small business marketing smb sme smes and pr


We’ve researched what publications SMEs read and the answer might surprise you. By @HanStacey and @TopLineFounder at TopLine Communications

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Mapping the UK SME landscape

Posted on: 2013-02-05 in How To   |   Tagged: smb sme sme marketing


Our guide to understanding small businesses in the UK. By @TopLineFounder and @HanStacey.

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Are SMEs your target audience? Then read on

Posted on: 2013-02-04 in How To   |   Tagged: market to smes smemarketing


Introducing our series on marketing to SMEs, in partnership with our sister blog, The B2B Social Media Guide.  Much of the credit for this series belongs to @Hanstacey, but @TopLineFounder is going to take some too. 

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Straight talking with Jargon’s MD

Posted on: 2013-02-01 in How To   |   Tagged: jargon pr pr leadership simon corbett


Simon Corbett, MD of Jargon PR (@jargonpr) talks about taking a start-up international in its first few years.

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Taking stock with Nelson Bostock

Posted on: 2013-01-30 in How To   |   Tagged: lee nugent nelson bostock pr leadership


Get your notebook out as Lee Nugent (@leenugent), CEO Nelson Bostock Group shares some useful practical tips on successful agency management.

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Talking tentacular growth with Octopus’ CEO

Posted on: 2013-01-29 in How To   |   Tagged: octopus group pr leadership sandy purewal


Sandy Purewal (@sandypurewal), CEO of Octopus Group, shares his experiences running a pretty impressive consultancy.

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Talking leadership with Chameleon's colourful CEO

Posted on: 2013-01-28 in How To   |   Tagged: chameleon pr helen holland pr leadership


Helen Holland (@HelenHolland), Founder and CEO of Chameleon PR, tells the B2B PR Blog how she did (and still does) it.  

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An interview with Mike Maynard on the B2B PR B-Log

Posted on: 2013-01-25 in How To   |   Tagged: mike maynard napier pr leadership


Mike Maynard (@mike_maynard) Managing Director of Napier Partnership Limited, shares his experiences of running a PR agency. 

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UK Agency Awards Winner 2016

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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