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PRCA: SME v individual membership

Posted: 2012-09-16 in Opinion    |   Tagged: mike maynard, prca, prca membership


 

The email from Mike Maynard, MD at Napier, that resulted in the story in PR Week. A follow-on from my post on the PRCA and value for money for consultancies.

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Further comment on the question of PRCA value for SMEs

Posted: 2012-09-16 in Opinion    |   Tagged: prca, prca membership


 

Some comments from agency heads in response to my post on whether the PRCA offers value for consultancies.

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Does the PRCA offer value for money for consultancies?

Posted: 2012-09-13 in Opinion    |   Tagged: francis ingham, prca, prca events, prca membership


 

Below: The conversation with Matt Cartmell that resulted in a story in PR Week last Thursday. The issue goes much deeper than the story suggested, and because much of my argument centres on the issue of misrepresentation, I do not believe that the PRCA’s response that the membership numbers speak for themselves is a strong one. I’d love to hear feedback from others in the industry though, as I know there are agencies that believe they get a great deal, and others who feel differently. By @TopLineFounder (HB).

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An interview with Francesca James

Posted: 2012-09-12 in Resources    |   Tagged: b2b journalist, b2b pr, francesca james, fresh business thinking, how to pitch a journalist, journalist interview, pitching journalists, techbubbles, technology pr


 

@Adam_Ketterer caught up with Francesca James (@FrancescaaJames), editorial on Fresh Business Thinking and techbubbles, who was kind enough to speak about her publications. Pitching PRs take note: informed, informative content is welcome, but don't expect the publication to come up with all the creative angles for you; that's your job too. Oh, and get the name right *triple checks spellings*.

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Social media over-sharing: journalists, you should know better.

Posted: 2012-09-10 in Steaming Barrel    |   Tagged: journalists, oversharing, twitter


 

TopLine's Hannah Stacey @hanstacey has an axe to grind about Twitter over-sharing

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Why newswires are killing PR

Posted: 2012-09-03 in Opinion    |   Tagged: client relations, journalist relations, newswire, newswires, pr newswire


 

TopLine's Luke Budka (@lukebudka) questions the role of newswires in PR. Are they a vital resource or just a drain on clients' budgets? Why not post a comment and let us know your thoughts?

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An interview with Alex Scroxton

Posted: 2012-08-21 in Journo interviews    |   Tagged: alex scroxton, b2b journalist, how to pitch a journalist, journalist interview, microscope.co.uk, pitching journalists, technology pr


 

TopLine's Jim Beckham (@jimbeckham) talks to Alex Scroxton, Senior Reporter at Microscope.co.uk, about the evolution of tech industry media and the best ways to pitch to it.

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The American PR industry

Posted: 2012-08-17 in Resources    |   Tagged: b2b pr, digital wars, newseum, paul roetzer, pr, prsa, usa


 

Summary of all our posts on the US PR industry

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PR in the USA

Posted: 2012-08-17 in Resources    |   Tagged: b2b pr, paul roetzer, pr usa


 

Best practice from across the pond. By @TopLineFounder

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The PR Society of America

Posted: 2012-08-14 in Resources    |   Tagged: prsa


 

The UK market has a lot to learn from the society across the pond.

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