An interview with Mike Maynard on the B2B PR B-Log

Posted on: 2013-01-25 in How To   |   Tagged: mike maynard napier pr leadership


Mike Maynard (@mike_maynard) Managing Director of Napier Partnership Limited, shares his experiences of running a PR agency. 

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Introducing our PR Leadership Series

Posted on: 2013-01-23 in How To   |   Tagged: b2b pr pr leadership


PR leadership is  tough, but can also be very rewarding. Our PR Leadership Series looks at how some of the best in the industry have done it. By Heather Baker.

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Five smashing B2B PR campaigns

Posted on: 2013-01-21 in Examples   |   Tagged: b2b pr case studies eulogy! hotwire mhp mandate plantronics


These B2B PR case studies are pretty impressive. By Heather Baker

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Ten ridiculous freedom of information requests

Posted on: 2013-01-16 in Resources   |   Tagged: foi freedom of information act


By @niamhlechou. Following @JimBeckham’s post on busting out a great story using FoI requests, we at the B2B PR Blog have been investigating just what kind of information the public (and clever B2B PR agencies) have been requesting of public-funded organisations.

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Using the Freedom of Information Act to bust out a great story

Posted on: 2013-01-11 in Resources   |   Tagged: foi freedom of information act


Jim Beckham (@jimbeckham), Account Executive at B2B PR and communications agency TopLine Communications, discusses how a properly used Freedom of Information request can significantly enhance your story.

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An interview with Gemma Houltby

Posted on: 2013-01-04 in Journo interviews   |   Tagged: b2b pr journalist interview journalist relations media pitch public relations


Gemma Houltby, editor of Incentive and Motivation chats to TopLine’s Hannah Codrington (@HannahCod) about being pitched.

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How much do newswires cost?

Posted on: 2012-12-17 in Resources   |   Tagged: businesswire cost cost of newswires media release distribution newswires pr newswire press release distribution price realwire sourcewire


TopLine’s Jim Beckham (@jimbeckham) presents a rundown of four different newswire companies and finds out how much media release distribution actually costs.

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Should you pay to send your release out on the PA Newswire?

Posted on: 2012-12-10 in How To   |   Tagged: pa newswire press release distribution uk newswire


Think I’ve finally gotten to the bottom of this PA Newswire issue, and my research leads me to conclude it’s not worth the spend. But why don’t you decide for yourself? By @TopLineFounder

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B2B PR Case Study: The Gnome Experiment

Posted on: 2012-12-03 in Examples   |   Tagged: b2b pr case study case study pr case study


The world’s first mass participation gravity experiment - inspiring 350 million+ people in 152 countries and increasing the Kern's sales by 22% - by Ogilvy PR (UK)

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UK Agency Awards Winner 2016

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing and B2B content marketing agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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