Are SMEs your target audience? Then read on

Posted on: 2013-02-04 in How To   |   Tagged: market to smes smemarketing


Introducing our series on marketing to SMEs, in partnership with our sister blog, The B2B Social Media Guide.  Much of the credit for this series belongs to @Hanstacey, but @TopLineFounder is going to take some too. 

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Straight talking with Jargon’s MD

Posted on: 2013-02-01 in How To   |   Tagged: jargon pr pr leadership simon corbett


Simon Corbett, MD of Jargon PR (@jargonpr) talks about taking a start-up international in its first few years.

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Taking stock with Nelson Bostock

Posted on: 2013-01-30 in How To   |   Tagged: lee nugent nelson bostock pr leadership


Get your notebook out as Lee Nugent (@leenugent), CEO Nelson Bostock Group shares some useful practical tips on successful agency management.

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Talking tentacular growth with Octopus’ CEO

Posted on: 2013-01-29 in How To   |   Tagged: octopus group pr leadership sandy purewal


Sandy Purewal (@sandypurewal), CEO of Octopus Group, shares his experiences running a pretty impressive consultancy.

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Talking leadership with Chameleon's colourful CEO

Posted on: 2013-01-28 in How To   |   Tagged: chameleon pr helen holland pr leadership


Helen Holland (@HelenHolland), Founder and CEO of Chameleon PR, tells the B2B PR Blog how she did (and still does) it.  

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An interview with Mike Maynard on the B2B PR B-Log

Posted on: 2013-01-25 in How To   |   Tagged: mike maynard napier pr leadership


Mike Maynard (@mike_maynard) Managing Director of Napier Partnership Limited, shares his experiences of running a PR agency. 

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Introducing our PR Leadership Series

Posted on: 2013-01-23 in How To   |   Tagged: b2b pr pr leadership


PR leadership is  tough, but can also be very rewarding. Our PR Leadership Series looks at how some of the best in the industry have done it. By Heather Baker.

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Five smashing B2B PR campaigns

Posted on: 2013-01-21 in Examples   |   Tagged: b2b pr case studies eulogy! hotwire mhp mandate plantronics


These B2B PR case studies are pretty impressive. By Heather Baker

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Ten ridiculous freedom of information requests

Posted on: 2013-01-16 in Resources   |   Tagged: foi freedom of information act


By @niamhlechou. Following @JimBeckham’s post on busting out a great story using FoI requests, we at the B2B PR Blog have been investigating just what kind of information the public (and clever B2B PR agencies) have been requesting of public-funded organisations.

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Using the Freedom of Information Act to bust out a great story

Posted on: 2013-01-11 in Resources   |   Tagged: foi freedom of information act


Jim Beckham (@jimbeckham), Account Executive at B2B PR and communications agency TopLine Communications, discusses how a properly used Freedom of Information request can significantly enhance your story.

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About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing and B2B content marketing agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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