B2B PR Case Study: The Gnome Experiment

Posted on: 2012-12-03 in Examples   |   Tagged: b2b pr case study case study pr case study


The world’s first mass participation gravity experiment - inspiring 350 million+ people in 152 countries and increasing the Kern's sales by 22% - by Ogilvy PR (UK)

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The relevance of newswires

Posted on: 2012-11-29 in How To   |   Tagged: adam parker newswire pr newswire press release wire realwire


By Adam Parker, CEO, Realwire

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B2B PR Blog Nespresso Competition

Posted on: 2012-11-23 in Resources   |   Tagged: b2b competition nespresso pr


To celebrate six months of getting under the skin of B2B PR we’re giving away a Nespresso Machine and capsules worth £300!

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What exactly is that online news coverage worth?

Posted on: 2012-11-21 in How To   |   Tagged: businesswire i4u newswire press release press release distribution realwire silobreaker


Part of our Value of Newswires Series. By @TopLineFounder. 

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When things go horribly wrong: What to do when a journalist bad-mouths you on Twitter

Posted on: 2012-11-19 in How To


A valuable lesson in pitching national journalists from Hannah Stacey @hanstacey

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85% of journalists we surveyed cannot be reached through newswires

Posted on: 2012-11-07 in Resources   |   Tagged: businesswire newswire pr newswire realwire sourcewire


What do journalists think of newswires? Not much, it turns out, by @TopLineFounder

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My take on newswires

Posted on: 2012-11-05 in Resources   |   Tagged: businesswire newswires pa newswire pr newswire


An interview with Shelley Facius, Managing Director of Juice PR

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Newswires: Parting fools from their money since the advent of the internet?

Posted on: 2012-10-31 in Resources   |   Tagged: businesswire media release distribution newswire pr newswire seo value of newswires


The SEO value of newswires (a very short post). By @TopLineFounder

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The other side of the value of newswires coin

Posted on: 2012-10-30 in Resources   |   Tagged: daryl wilcox newswire newswires pr newswire sourcewire


The value of newswires, by Daryl Willcox, Chairman of DWPub (DWPub Media Suite family includes SourceWire News Distribution)

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An illustrated history of newswires

Posted on: 2012-10-26 in Resources   |   Tagged: businesswire newswire newswires pa newswire pr newswire realwire sourcewire


We don’t have illustrations but the copy is so beautiful it will help you paint a mental picture. By @JamiesonDavid

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2013 UK social Media Communications Awards WINNER

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing agency, and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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