An interview with Louisa Peacock

Posted on: 2012-10-18 in Resources   |   Tagged: journalist interview journalist relations journalists


TopLine’s @lukebudka talks to the Daily Telegraph’s award-winning jobs editor Louisa Peacock about her day-to-day grind.

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Fondle your creative side

Posted on: 2012-10-17 in How To   |   Tagged: account management creative inspiration pr account manager


Good account management requires creativity. If it doesn't come naturally, here's some advice on getting your creative juices flowing. By @TopLineFounder

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Teaching and mentoring your team

Posted on: 2012-10-15 in How To   |   Tagged: mentoring pr account management pr account manager teaching a skill


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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Ten things account managers do that piss me right off

Posted on: 2012-10-11 in How To   |   Tagged: account management account manager pr account management pr account manager


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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When things go tits up

Posted on: 2012-10-08 in How To   |   Tagged: making mistakes at work mistake at work pr account management pr account manager


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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Six essential paid weapons in the account management arsenal

Posted on: 2012-10-08 in How To   |   Tagged: cision factiva featuresexec gorkana pr account management pr account manager precise media planner


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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18 free online tools for account managers

Posted on: 2012-10-05 in How To   |   Tagged: free online tools pr account management pr account manager


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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The account manager's guide to managing people

Posted on: 2012-10-02 in How To   |   Tagged: account management how to manage difficult people how to manage people how to manage people effectively managing creative people managing people pr account manager


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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Leading meetings

Posted on: 2012-10-02 in How To   |   Tagged: account management leading a meeting leading meetings pr account management pr account manager


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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Review of Invoice-Box: DO NOT USE IT

Posted on: 2012-09-30 in Steaming Barrel   |   Tagged: bookkeeping london bookkeeping online bookkeeping software incoice box invoice scanning outsourced bookkeeping


An outsourced book-keeping service designed to save time and money has done the opposite for @TopLineFounder who is still down 60+ receipts and two months behind on her company’s management accounts.

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2013 UK social Media Communications Awards WINNER

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by SaaS marketing expert Heather Baker, founder of B2B PR consultancy TopLine Communications, and editor of the B2B Guide to Social Media and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email: editor@b2bprblog.com.

 

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