B2B PR Blog
Subscribe to our RSS feed Follow us on Facebook Follow us on LinkedIn Follow us on Google+ Follow us on Digg Follow us on StumbleUpon Follow us on Twitter

PRCA: SME v individual membership

Posted: 2012-09-16 in Opinion    |   Tagged: mike maynard, prca, prca membership


The email from Mike Maynard, MD at Napier, that resulted in the story in PR Week. A follow-on from my post on the PRCA and value for money for consultancies.

Read more


Further comment on the question of PRCA value for SMEs

Posted: 2012-09-16 in Opinion    |   Tagged: prca, prca membership


Some comments from agency heads in response to my post on whether the PRCA offers value for consultancies.

Read more


Does the PRCA offer value for money for consultancies?

Posted: 2012-09-13 in Opinion    |   Tagged: francis ingham, prca, prca events, prca membership


Below: The conversation with Matt Cartmell that resulted in a story in PR Week last Thursday. The issue goes much deeper than the story suggested, and because much of my argument centres on the issue of misrepresentation, I do not believe that the PRCA’s response that the membership numbers speak for themselves is a strong one. I’d love to hear feedback from others in the industry though, as I know there are agencies that believe they get a great deal, and others who feel differently. By @TopLineFounder (HB).

Read more


An interview with Francesca James

Posted: 2012-09-12 in Resources    |   Tagged: b2b journalist, b2b pr, francesca james, fresh business thinking, how to pitch a journalist, journalist interview, pitching journalists, techbubbles, technology pr


@Adam_Ketterer caught up with Francesca James (@FrancescaaJames), editorial on Fresh Business Thinking and techbubbles, who was kind enough to speak about her publications. Pitching PRs take note: informed, informative content is welcome, but don't expect the publication to come up with all the creative angles for you; that's your job too. Oh, and get the name right *triple checks spellings*.

Read more


Social media over-sharing: journalists, you should know better.

Posted: 2012-09-10 in Steaming Barrel    |   Tagged: journalists, oversharing, twitter


TopLine's Hannah Stacey @hanstacey has an axe to grind about Twitter over-sharing

Read more


Why newswires are killing PR

Posted: 2012-09-03 in Opinion    |   Tagged: client relations, journalist relations, newswire, newswires, pr newswire


TopLine's Luke Budka (@lukebudka) questions the role of newswires in PR. Are they a vital resource or just a drain on clients' budgets? Why not post a comment and let us know your thoughts?

Read more


An interview with Alex Scroxton

Posted: 2012-08-21 in Journo interviews    |   Tagged: alex scroxton, b2b journalist, how to pitch a journalist, journalist interview, microscope.co.uk, pitching journalists, technology pr


TopLine's Jim Beckham (@jimbeckham) talks to Alex Scroxton, Senior Reporter at Microscope.co.uk, about the evolution of tech industry media and the best ways to pitch to it.

Read more


The American PR industry

Posted: 2012-08-17 in Resources    |   Tagged: b2b pr, digital wars, newseum, paul roetzer, pr, prsa, usa


Summary of all our posts on the US PR industry

Read more


PR in the USA

Posted: 2012-08-17 in Resources    |   Tagged: b2b pr, paul roetzer, pr usa


Best practice from across the pond. By @TopLineFounder

Read more


The PR Society of America

Posted: 2012-08-14 in Resources    |   Tagged: prsa


The UK market has a lot to learn from the society across the pond.

Read more