Industry Watch: Budgets and International Happiness

Posted on: 2013-03-25 in Opinion   |   Tagged: aimee postle industry watch


The first in our series looking at the PR winners and losers from the previous week’s headlines. By Aimee Postle (@AimeePostle), a dual-qualified PR and marketing account director at Warwick-based automotive and cleantech specialist agency Prova PR.

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Become a B2B PR Blog Columnist

Posted on: 2013-03-15 in Opinion   |   Tagged: account director b2b pr


We're looking for Account Directors to blog for us! 

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The B2B PR SME Calendar

Posted on: 2013-03-08 in Resources   |   Tagged: content calendar sme sme marketing


Some useful - and interesting - dates for your SME schedule.

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Famous People who Started Out in PR

Posted on: 2013-03-06 in How To   |   Tagged: david cameron pr agency pr careers


Sophie Mackintosh, Account Assistant at London PR agency TopLine Communications, highlights some famous people who started their careers in PR.

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Setting tongues a-wagging with Cairbre Sugrue

Posted on: 2013-03-04 in How To   |   Tagged: b2b pr pr careers pr leadership


The B2B PR Blog talks leadership with the man in charge at Waggener Edstrom UK (@CairbreUK)

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Brendon Craigie in the hot seat

Posted on: 2013-03-01 in How To   |   Tagged: brendon craigie hotwire hotwire pr pr leadership


The Group CEO of Hotwire talks leadership and loyalty with Heather Baker.  

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Impossible to pun without alarming people

Posted on: 2013-02-27 in How To   |   Tagged: b2b pr pr agency pr careers pr leadership


The latest post in our PR Leadership Series: An interview with Lara Leventhal (@LaraLeventhal), Managing Director, Eulogy! and Onlinefire

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Putting a few Byrning questions to the main man at WS

Posted on: 2013-02-25 in How To   |   Tagged: colin byrne pr leadership weber shandwick


The B2B PR Blog speaks to Colin Byrne, CEO, Weber Shandwick, UK and Europe (@CapByrne)

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Some really bad covering letters

Posted on: 2013-02-21 in Steaming Barrel   |   Tagged: graduate pr job pr career pr jobs working in pr


PR jobseekers beware. Make one of these mistakes and your CV will go straight to the recycle bin!

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An interview with Katie Jacobs, features editor at HR Magazine

Posted on: 2013-02-15 in Journo interviews   |   Tagged: hr hr magazine interview journalist interview katie jacobs


TopLine's @Adam_Ketterer spoke with @Katie_Jacobs, features editor at HR Magazine, about the publication, its editorial calendar, and the dos and don'ts of PR pitching.

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About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing and B2B content marketing agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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