B2B PR Blog
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What your GP can teach you about marketing

Posted: 2013-11-22 in How To


 

Smarter content marketing: A collaborative effort by the digital lead generation team at TopLine Communications.

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The B2B PR Blog named UK’s best business blog

Posted: 2013-10-28 in Opinion    |   Tagged: b2b pr, pr agency london


 

We’re delighted to announce that the B2B PR Blog has been declared the UK’s best business blog at the 2013 Social Media Communications Awards.

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Who reads the B2B PR Blog? An exercise in developing personas

Posted: 2013-10-22 in How To    |   Tagged: personas


 

Account executive Sophie Mackintosh (@sophmackintosh) develops personas for the readers of the B2B PR Blog.

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Your guide to appointing a PR agency

Posted: 2013-10-18 in eBooks    |   Tagged: pr agency


 

We've written the book on how to search for and appoint a PR agency. Read our eight step guide to choosing the right team to support your sales and marketing to achieve your desired business outcomes. By Heather Baker @TopLineFounder.

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Are your audience’s personality disorders affecting your PR strategies?

Posted: 2013-10-14 in How To    |   Tagged: b2b pr, client persona, customer persona, how to pr, personas


 

David Jamieson (@JamiesonDavid), Account Manager at B2B PR agency TopLine Communications, looks at how and why developing customer personas is essential to good communications.

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Lazaridis won’t “up the cool factor” at BlackBerry

Posted: 2013-10-11 in Opinion


 

Jess Matthias (@Maticah5 and @wordville), a PR account director at London-based communications agency Wordville, argues that BlackBerry needs a cool CEO to get back on track.

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INFOGRAPHIC: The best social media management tools for PR pros

Posted: 2013-10-08 in Resources


 

Hannah Stacey (@hanstacey) takes a look at the best tools out there for managing multiple social media accounts.

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31 measurable PR objectives

Posted: 2013-10-03 in eBooks


 

Everyone likes a freebie. This free ebook full of measurable PR objectives will enable you to prove the worth of your campaigns to clients, by Heather Baker.

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Guide to PR measurement, metrics and evaluation

Posted: 2013-09-20 in How To    |   Tagged: pr measurement, social media


 

Our series on how to measure whether your PR campaign is working. Join the debate on Twitter #measurepr or @B2BPRBlog. Written by Heather Baker

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