B2B PR Blog
Subscribe to our RSS feed Follow us on Facebook Follow us on LinkedIn Follow us on Google+ Follow us on Digg Follow us on StumbleUpon Follow us on Twitter
 
 

Reddit: the party marketers need to crash

Posted: 2014-06-04 in How To    |   Tagged: content marketing, reddit, social media


 

We take a look at how (and how not) to win friends and influence people on Reddit.

Read more

 

Three steps to Pitch Perfection

Posted: 2014-04-14 in Opinion    |   Tagged: b2b, b2b pr, how to pr, marketing, pr agency london, pr strategy, working in pr


 

Alex Young, a Business Director at AAR, talks perfect pitching. 

Read more

 

Getting closer to your audience

Posted: 2014-04-01 in How To    |   Tagged: social media


 

Matt Cross, Deputy MD at Hotwire PR talks digital maturity, 'niche social networking' and the future of social media.

Read more

 

5 ways to be boring at a trade show

Posted: 2014-03-07 in How To    |   Tagged: b2b pr


 

Are you planning for your next trade show? Don’t make these mistakes!

Read more

 

What's the worst PR advice you have ever received?

Posted: 2014-02-28 in How To    |   Tagged: pr agency


 

Rene Musech explores what horrors can occur when companies take PR advice from agencies that are not qualified to give it.

Read more

 

Why press release newswires are a waste of money

Posted: 2014-02-19 in Opinion    |   Tagged: pr, value of newswires


 

In an exclusive extract from his new book, The PR Masterclass, former journalist Alex Singleton explains why pay-for newswires deliver bad results.

Read more

 

Writing killer Google PPC ads

Posted: 2014-02-14 in How To    |   Tagged: business writing, business writing tips, copywriting, ppc


 

Detailed keyword research, a whopping budget and beautiful landing pages mean nothing if your ad copy is crap. Here’s our guide to copywriting for Adwords. By Heather Baker and Jim Beckham.

Read more

 

Want to know how to market your SaaS business? You need to read this

Posted: 2014-02-10 in eBooks    |   Tagged: b2b marketing, b2b saas, b2b saas marketing, saas, saas marketing


 

Formulating your SaaS marketing plan? There's something you need. By @Adam_Ketterer.

Read more

 

Complete guide to LinkedIn advertising for service businesses

Posted: 2014-01-16 in How To    |   Tagged: linkedin


 

Your LinkedIn campaign doesn’t need to be a waste of time. By Heather Baker @TopLineFounder.

Read more

 

PR entrepreneurship advice and ideas from Lansons’ CEO

Posted: 2013-12-18 in Examples    |   Tagged: lansons, pr leaders, pr leadership


 

Tony Langham, co-founder and CEO of Lansons (formerly Lansons Communications) talks entrepreneurship and corporate finance with Heather Baker

Read more