Account executive Sophie Mackintosh (@sophmackintosh) develops personas for the readers of the B2B PR Blog.
We've written the book on how to search for and appoint a PR agency. Read our eight step guide to choosing the right team to support your sales and marketing to achieve your desired business outcomes. By Heather Baker @TopLineFounder.
Posted: 2013-10-11 in Opinion
Posted: 2013-10-08 in Resources
Hannah Stacey (@hanstacey) takes a look at the best tools out there for managing multiple social media accounts.
Posted: 2013-10-03 in eBooks
Everyone likes a freebie. This free ebook full of measurable PR objectives will enable you to prove the worth of your campaigns to clients, by Heather Baker.
As part of our guide to PR (and social media) measurement, metrics and evaluation, Heather Baker shows you how to create an influencer list on a budget.
Posted: 2013-09-17 in Opinion
Well, the folks over at the UK social media awards think we might be!
James Wilson, marketing director at XLN Telecom, urges SMEs to wake up and smell the online sales.