The benefits of influencer marketing in B2B

Posted on: 2017-05-19 in Opinion

Influencer marketing is an important component of B2B PR. Sylvia Laws, MD, Technical Associates Group explains why and how to use it. 


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5 ways to influence your influencers

Posted on: 2017-03-06 in How To

In B2B PR, influence is about trust. To build and gain trust from industry experts, stakeholders, and subsequently potential customers there are a number of different marketing tactics you can use:


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Marketing technically complex issues to a broader audience

Posted on: 2017-02-14 in Opinion

MWWPR Account Director Devika Mistry explains why B2B PR professionals should on occasion market their content to a broader audience, and how to go about it… 


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Five key tips for using voice overs to produce a pitch perfect marketing campaign

Posted on: 2017-01-11 in Opinion's Armin Hierstetter knows what you should do to make your next voiceover perfect...


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Five reasons why B2B PRs should embrace listicles

Posted on: 2016-12-05 in Opinion

Jacki Vause, CEO at Dimoso discusses listicles as a handy tool for B2B PR.


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How to use PR to create an amazing link building strategy

Posted on: 2016-11-11 in Opinion

Stavros Vichos, Head of Marketing at Access Self Storage explains how you can use PR to boost your SEO strategy...


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How to build brand trust and content marketing nirvana

Posted on: 2016-10-06 in Opinion

Mark Pinnes, Deputy Marketing Director at Flagship Consulting highlights the importance of trust in content marketing...


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The B2B PR blog wins a UK Agency Award

Posted on: 2016-09-22

‚ÄčWe’re proud to announce that The B2B PR Blog has won the Best Agency Blog Award at this year’s UK Agency Awards. (Again!)

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Start measuring for future success

Posted on: 2016-09-08 in Opinion

Measuring PR effectiveness involves much more than simply marking time, says Guy Corbet...


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The importance of creativity in B2B PR

Posted on: 2016-08-23 in Opinion

It doesn’t wear its heart on its sleeve, and the businesses involved are rarely household names.  So creativity is vitally important in B2B PR to generate awareness amongst press, says Sophie Naylor, Managing Director of Franklin Rae.


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UK Agency Awards Winner 2016

About this blog


The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].


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