Review: The Reputation Playbook

Posted on: 2015-02-26 in Opinion   |   Tagged: book review pr reputation reputation management

B2B PR Blog Editor Heather Baker (@TopLineFounder) reviews one of 2014's must-read business books. 

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The calendar every Fintech Boomer needs to have

Posted on: 2015-01-13

Download the 2015 Fintech calendar - your essential guide to the events every Fintech star should be attending in 2015. 

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Introducing The Fintech Little Black Book

Posted on: 2014-12-03

Are you interested in Fintech? If so, we have just what you’re looking for: a free A-Z guide to the movers and shakers on the Fintech scene.

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PR case study: How F-Secure cashed in on your thirst for Wi-Fi

Posted on: 2014-11-12   |   Tagged: b2b pr case study case study pr case study

You can get away with a lot if your campaign is relevant to your target audience, says Lauren Mason (@laurenkmason), content marketing specialist at TopLine Comms, in this month’s PR case study.

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Help us create the definitive directory of London’s fintech companies

Posted on: 2014-11-05

If you're in fintech, we want to hear from you. We're hoping to create a complete listing of all London's fintech firms. 

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The revolution will be outdoors: the democratisation of outdoor advertising

Posted on: 2014-10-27 in Opinion

B2B PR Blog's Editor, Heather Baker examines the factors keeping smaller businesses out of large-scale outdoor advertising - and the disruptive influences helping them find their way in. 

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Tennis with Branson and 220% business growth: the network you want to join

Posted on: 2014-10-01

B2B PR Blog's editor, Heather Baker, talks about the best business decision she's ever made, and why you should join her.

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Multichannel marketing in the digital world

Posted on: 2014-09-23 in Opinion

Caroline Betts, Head of Marketing at Access Self Storage, discusses her strategies for marketing effectively across many different channels.

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Your guide to Youtube marketing

Posted on: 2014-09-10

Youtube: much more than just pets doing funny things. Harness its potential as a marketing tool with this advice from guest blogger Ivan Serrano.

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15% off tickets to eMetrics London for our readers

Posted on: 2014-08-27

Register today and claim your 15% discount.

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2013 UK social Media Communications Awards WINNER

About this blog


The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing agency, and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].


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