Posted on: 2016-03-24 in OpinionTweet
Making noise isn't the same as making music! Acuity's Ian McCawley explains the flaws of "vanity" PR.
Posted on: 2016-02-09 in How ToTweet
Are you annoying journalists? Bullhorn's Peter Linas says the right tech can have them singing your praises.
Posted on: 2016-01-08 in OpinionTweet
Need to find the perfect job? B2B PR Blog editor and TopLine Comms CEO Heather Baker gives advice on what to do to make it happen...
We've written the book on how to search for and appoint a PR agency. Read our eight step guide to choosing the right team to support your sales and marketing to achieve your desired business outcomes. By Heather Baker @TopLineFounder.
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing and B2B content marketing agency and takes contribution from anyone sensible in the industry with something intelligent to say. Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].
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