Stop wasting your breath: in digital space, no one can hear a PR scream

Posted on: 2016-03-24 in Opinion

Making noise isn't the same as making music! Acuity's Ian McCawley explains the flaws of "vanity" PR. 


Read more

An integrated marketing case study

Posted on: 2016-03-10 in How To

Great marketing begins at home! The star of TopLine Comms' latest case study is none other than...TopLine Comms

Read more

Starting a graduate career in PR

Posted on: 2016-02-16 in Opinion

A PR career isn't for just ANYONE. An Inspiring Interns expert explains what you'll need to survive and thrive in this highly competitive industry! 


Read more

“Dear PR people”: using tech to become pitch perfect

Posted on: 2016-02-09 in How To

Are you annoying journalists? Bullhorn's Peter Linas says the right tech can have them singing your praises. 


Read more

The ONE question you should ask any potential employer… Advice for ambitious people only!

Posted on: 2016-01-08 in Opinion

Need to find the perfect job? B2B PR Blog editor and TopLine Comms CEO Heather Baker gives advice on what to do to make it happen...

Read more

How not to brief a PR agency

Posted on: 2015-11-27 in Steaming Barrel

TopLine founder Heather Baker on the worst, most suspicious "lead" she's ever received. 

Read more

Your guide to appointing a PR agency

Posted on: 2015-11-11 in eBooks   |   Tagged: pr agency

We've written the book on how to search for and appoint a PR agency. Read our eight step guide to choosing the right team to support your sales and marketing to achieve your desired business outcomes. By Heather Baker @TopLineFounder.

Read more

UK marketers are facing a stress epidemic

Posted on: 2015-10-30 in Opinion

Workfront's Jada Balster writes about how giving marketers increased visibility can alleviate stress. 

Read more

TopLine Comms’ Tips for Pitching the BBC

Posted on: 2015-10-27 in Resources

Looking to pitch the Big Bad Beeb? You'll want to be prepared. Read TopLine Comms' top tips before you hit 'send'!

Read more

57 things I’ve learned about running an agency

Posted on: 2015-10-12 in Opinion

Over seven years in the PR and comms game, B2B PR Blog editor Heather Baker has seen things you wouldn't believe. The hard bit was cutting this down to just 57...

Read more

UK Agency Awards Winner 2016

About this blog


The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing and B2B content marketing agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].


Keen on targeting the PR community? Learn about sponsorship opportunities here.

Read more


Enter your email address to receive our blog feed: