Steaming Barrel

The perfect place for us to dump the industry’s worst. When the industry kicks itself in the nuts, scores an own goal or does something that truly stinks – we report it here. Not to point and laugh, but to learn.

How not to brief a PR agency

Posted on: 2015-11-27 in Steaming Barrel

TopLine founder Heather Baker on the worst, most suspicious "lead" she's ever received. 

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Some really bad covering letters

Posted on: 2013-02-21 in Steaming Barrel   |   Tagged: graduate pr job pr career pr jobs working in pr

PR jobseekers beware. Make one of these mistakes and your CV will go straight to the recycle bin!

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Open letter to Global Talk Radio

Posted on: 2012-10-23 in Steaming Barrel   |   Tagged: global talk radio jen harris

My letter to my old email buddy, Jen Harris, of Global Talk Radio.

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Review of Invoice-Box: DO NOT USE IT

Posted on: 2012-09-30 in Steaming Barrel   |   Tagged: bookkeeping london bookkeeping online bookkeeping software incoice box invoice scanning outsourced bookkeeping

An outsourced book-keeping service designed to save time and money has done the opposite for @TopLineFounder who is still down 60+ receipts and two months behind on her company’s management accounts.

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Social media over-sharing: journalists, you should know better.

Posted on: 2012-09-10 in Steaming Barrel   |   Tagged: journalists oversharing twitter

TopLine's Hannah Stacey @hanstacey has an axe to grind about Twitter over-sharing

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You only have to be mildly not-crap to stand out from this crowd

Posted on: 2012-08-13 in Steaming Barrel   |   Tagged: b2b pr pr jobs

@TopLineFounder despairs at the quality of applications to an internship role.

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Some pretty poor ideas for press releases

Posted on: 2012-06-18 in Steaming Barrel   |   Tagged: bad media release bad pr examples bad press release newsworthy

For God’s sake – these are not stories!

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A true howler

Posted on: 2012-06-08 in Steaming Barrel

Marketing your targeted marketing lists through untargeted mail spam is almost as bad for business as letting a dog write your corporate blog.

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I hereby declare the steaming barrel open for business

Posted on: 2012-05-14 in Steaming Barrel   |   Tagged: bad pr bad pr examples pr fail

By Heather Baker, @TopLineFounder

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2013 UK social Media Communications Awards WINNER

About this blog


The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing agency, and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].


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