Resources

Interviews with journalists on what they want from PRs and reviews of all the tools that pushy salespeople tell you will revolutionise your B2B PR campaigns.

The media database-off

Posted on: 2012-07-16 in Resources   |   Tagged: cisionpoint featuresexec gorkana media atlas


TopLine’s Jim Beckham (@JimBeckham) introduces the concept of subscription media databases.

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Book Review: Yes! 50 secrets from the science of persuasion

Posted on: 2012-07-09 in Resources   |   Tagged: media relations persuasion


The ability to persuade will stand any comms professional in good stead, especially when pitching the media. By Heather Baker, @TopLineFounder

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Book reviews

Posted on: 2012-07-09 in Resources   |   Tagged: book review media relations persuasian


Directory of all the book reviews on the blog.

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Commentary on the top 50 UK PR Blog ranking

Posted on: 2012-07-02 in Resources   |   Tagged: blog ranking pr blogs uk pr blog


Heather Baker (@TopLineFounder) provides her highlights from compiling the rankings.

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An interview with Simeon de la Torre

Posted on: 2012-06-18 in Resources   |   Tagged: b2b journalist journalist interview media relations simeon de la torre


Freelance journalist and editor Simeon de la Torre (@SimEditorial) tells us about his working practices and the important relationship between journalists and PRs.

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An interview with Ben Lobel

Posted on: 2012-06-01 in Resources   |   Tagged: ben lobel businessxl journalist interview journalist pitch journalist relations smallbusiness.co.uk


TopLine's Hannah Stacey (@hanstacey) chats to Ben Lobel about the do-s and don't-s when pitching a journalist

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An interview with Jo Faragher

Posted on: 2012-05-31 in Resources   |   Tagged: ft jo faragher journalist interview personnel today pitching journalists pr public relations the times


I had a quick catch-up with Jo Faragher (@faraghrobertson) to talk about her writing and to get her thoughts on the dos and don’ts of PR pitching.

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An interview with Tom Victor

Posted on: 2012-05-27 in Resources   |   Tagged: b2b pr gambling media journalist interview media pitch media relations tom victor


The reporter for eGR Online and eGR Magazine talks to TopLine's @Charloot on being pitched.

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An interview with Adrian Bridgwater

Posted on: 2012-05-19 in Resources   |   Tagged: b2b pr journalist interview journalist relations media pitch


Technology journalist Adrian Bridgwater (@ABridgWater) took some time out from the ‘deadline vortex’ to answer @Adam_Ketterer’s questions about his work and to discuss how PR professionals can interact better with journalists like him.

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UK Agency Awards Winner 2016

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on editor@b2bprblog.com.

 

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