Our series on the value of newswires examines the evidence for and against spending your hard-earned cash on sending your media releases out on newswires.
Posted on: 2012-09-12 in Resources | Tagged: b2b journalist b2b pr francesca james fresh business thinking how to pitch a journalist journalist interview pitching journalists techbubbles technology prTweet
@Adam_Ketterer caught up with Francesca James (@FrancescaaJames), editorial on Fresh Business Thinking and techbubbles, who was kind enough to speak about her publications. Pitching PRs take note: informed, informative content is welcome, but don't expect the publication to come up with all the creative angles for you; that's your job too. Oh, and get the name right *triple checks spellings*.
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing, B2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say. Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].
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