Resources

Interviews with journalists on what they want from PRs and reviews of all the tools that pushy salespeople tell you will revolutionise your B2B PR campaigns.

85% of journalists we surveyed cannot be reached through newswires

Posted on: 2012-11-07 in Resources   |   Tagged: businesswire newswire pr newswire realwire sourcewire


What do journalists think of newswires? Not much, it turns out, by @TopLineFounder

Read more


My take on newswires

Posted on: 2012-11-05 in Resources   |   Tagged: businesswire newswires pa newswire pr newswire


An interview with Shelley Facius, Managing Director of Juice PR

Read more


Newswires: Parting fools from their money since the advent of the internet?

Posted on: 2012-10-31 in Resources   |   Tagged: businesswire media release distribution newswire pr newswire seo value of newswires


The SEO value of newswires (a very short post). By @TopLineFounder

Read more


The other side of the value of newswires coin

Posted on: 2012-10-30 in Resources   |   Tagged: daryl wilcox newswire newswires pr newswire sourcewire


The value of newswires, by Daryl Willcox, Chairman of DWPub (DWPub Media Suite family includes SourceWire News Distribution)

Read more


An illustrated history of newswires

Posted on: 2012-10-26 in Resources   |   Tagged: businesswire newswire newswires pa newswire pr newswire realwire sourcewire


We don’t have illustrations but the copy is so beautiful it will help you paint a mental picture. By @JamiesonDavid

Read more


The value of newswires

Posted on: 2012-10-26 in Resources   |   Tagged: businesswire newswire newswires pa newswire pr newswire realwire sourcewire


Our series on the value of newswires examines the evidence for and against spending your hard-earned cash on sending your media releases out on newswires.

Read more


An interview with Louisa Peacock

Posted on: 2012-10-18 in Resources   |   Tagged: journalist interview journalist relations journalists


TopLine’s @lukebudka talks to the Daily Telegraph’s award-winning jobs editor Louisa Peacock about her day-to-day grind.

Read more


An interview with Francesca James

Posted on: 2012-09-12 in Resources   |   Tagged: b2b journalist b2b pr francesca james fresh business thinking how to pitch a journalist journalist interview pitching journalists techbubbles technology pr


@Adam_Ketterer caught up with Francesca James (@FrancescaaJames), editorial on Fresh Business Thinking and techbubbles, who was kind enough to speak about her publications. Pitching PRs take note: informed, informative content is welcome, but don't expect the publication to come up with all the creative angles for you; that's your job too. Oh, and get the name right *triple checks spellings*.

Read more


The American PR industry

Posted on: 2012-08-17 in Resources   |   Tagged: b2b pr digital wars newseum paul roetzer pr prsa usa


Summary of all our posts on the US PR industry

Read more


PR in the USA

Posted on: 2012-08-17 in Resources   |   Tagged: b2b pr paul roetzer pr usa


Best practice from across the pond. By @TopLineFounder

Read more


UK Agency Awards Winner 2016

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

Keen on targeting the PR community? Learn about sponsorship opportunities here.

Read more

Subscribe

Enter your email address to receive our blog feed: