Resources

Interviews with journalists on what they want from PRs and reviews of all the tools that pushy salespeople tell you will revolutionise your B2B PR campaigns.

Using rapid surveys for PR newsjacking

Posted on: 2013-05-23 in Resources   |   Tagged: pr case study


A case study demonstrating how CloudNine PR used newsjacking in the launch PR for new, rapid online survey company, Usurv. By Uday Radia (@Uday_CloudNine)

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Beat your bitchy boss to it: a note on resigning with style

Posted on: 2013-04-24 in Resources   |   Tagged: bitchy boss communications how to how to manage people effectively legacy resignation letter


An open letter from @Adam_Ketterer (senior account manager at B2B public relations agency TopLine Communications) to the readers of the B2B PR Blog.

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Introducing HowToPitch.me

Posted on: 2013-03-28 in Resources   |   Tagged: howtopitchme michael healey


By Michael Healey (@mswhealey), account executive and influencer specialist at The Whiteoaks Consultancy

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Bitchy Bosses - Readers tell all!

Posted on: 2013-03-27 in Resources   |   Tagged: bitchy boss problem boss working in pr


Our readers have sent some of their own bitchy boss experiences to Sophie Mackintosh (@sophmackintosh). Feel free to add your own horrendous boss story to the comments below. 

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The B2B PR SME Calendar

Posted on: 2013-03-08 in Resources   |   Tagged: content calendar sme sme marketing


Some useful - and interesting - dates for your SME schedule.

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Ten ridiculous freedom of information requests

Posted on: 2013-01-16 in Resources   |   Tagged: foi freedom of information act


By @niamhlechou. Following @JimBeckham’s post on busting out a great story using FoI requests, we at the B2B PR Blog have been investigating just what kind of information the public (and clever B2B PR agencies) have been requesting of public-funded organisations.

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Using the Freedom of Information Act to bust out a great story

Posted on: 2013-01-11 in Resources   |   Tagged: foi freedom of information act


Jim Beckham (@jimbeckham), Account Executive at B2B PR and communications agency TopLine Communications, discusses how a properly used Freedom of Information request can significantly enhance your story.

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How much do newswires cost?

Posted on: 2012-12-17 in Resources   |   Tagged: businesswire cost cost of newswires media release distribution newswires pr newswire press release distribution price realwire sourcewire


TopLine’s Jim Beckham (@jimbeckham) presents a rundown of four different newswire companies and finds out how much media release distribution actually costs.

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B2B PR Blog Nespresso Competition

Posted on: 2012-11-23 in Resources   |   Tagged: b2b competition nespresso pr


To celebrate six months of getting under the skin of B2B PR we’re giving away a Nespresso Machine and capsules worth £300!

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UK Agency Awards Winner 2016

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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