Opinion

Commentary on trends and news affecting the reputations of B2B PR companies. We reserve the right to say whatever we like here.

Why press release newswires are a waste of money

Posted on: 2014-02-19 in Opinion   |   Tagged: pr value of newswires


In an exclusive extract from his new book, The PR Masterclass, former journalist Alex Singleton explains why pay-for newswires deliver bad results.

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The B2B PR Blog named UK’s best business blog

Posted on: 2013-10-28 in Opinion   |   Tagged: b2b pr pr agency london


We’re delighted to announce that the B2B PR Blog has been declared the UK’s best business blog at the 2013 Social Media Communications Awards.

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Lazaridis won’t “up the cool factor” at BlackBerry

Posted on: 2013-10-11 in Opinion


Jess Matthias (@Maticah5 and @wordville), a PR account director at London-based communications agency Wordville, argues that BlackBerry needs a cool CEO to get back on track.

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Are we the best business blog in the UK?

Posted on: 2013-09-17 in Opinion


Well, the folks over at the UK social media awards think we might be!

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Getting more customers to your website

Posted on: 2013-09-11 in Opinion   |   Tagged: seo sme marketing


James Wilson, marketing director at XLN Telecom, urges SMEs to wake up and smell the online sales.

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When good news makes the front page

Posted on: 2013-08-09 in Opinion   |   Tagged: account director jess matthias


Jess Matthias (@Maticah5 and @wordville), a PR account director at London-based communications agency Wordville, dishes on the overwhelming positivity of media stories during the silly season.

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The reputational cost of tax avoidance that PR teams need to shout about

Posted on: 2013-06-21 in Opinion   |   Tagged: industry watch jess matthias


Jess Matthias (@maticah5 and @wordville) a PR account director at London-based communications agency Wordville, recaps on the companies that hit the headlines for all the wrong reasons this week.

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How to end all of the confusion surrounding PR

Posted on: 2013-06-14 in Opinion   |   Tagged: perceptions of pr pr agencies what is pr


Jim Beckham (@JimBeckham) asks what PR has done to deserve all this negativity and misperception.

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Tax – hate the playa or the game?

Posted on: 2013-05-24 in Opinion   |   Tagged: google simon brooks tax


Simon Brooks (@smnjbrks), Senior Account Director at MSL London, argues that despite high profile criticism, Google has done well in advancing its arguments on tax

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PR gets slippery for oil giants

Posted on: 2013-05-15 in Opinion   |   Tagged: industry watch jess matthias


Jess Matthias (@maticah5 and @wordville) a PR account director at London-based communications agency Wordville, addresses this week's oil industry PR nightmare.

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UK Agency Awards Winner 2016

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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