Posted on: 2016-03-24 in OpinionTweet
Making noise isn't the same as making music! Acuity's Ian McCawley explains the flaws of "vanity" PR.
Posted on: 2016-01-08 in OpinionTweet
Need to find the perfect job? B2B PR Blog editor and TopLine Comms CEO Heather Baker gives advice on what to do to make it happen...
Nick Church, digital marketing executive at leading graduate recruitment agency Give A Grad A Go, shares his top tips for spotting a great PR and marketing graduate.
Posted on: 2014-10-27 in OpinionTweet
B2B PR Blog's Editor, Heather Baker examines the factors keeping smaller businesses out of large-scale outdoor advertising - and the disruptive influences helping them find their way in.
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing agency, and takes contribution from anyone sensible in the industry with something intelligent to say. Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].
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