Commentary on trends and news affecting the reputations of B2B PR companies. We reserve the right to say whatever we like here.
B2B PR Blog Editor Heather Baker (@TopLineFounder) reviews one of 2014's must-read business books.
Posted: 2014-10-27 in Opinion
B2B PR Blog's Editor, Heather Baker examines the factors keeping smaller businesses out of large-scale outdoor advertising - and the disruptive influences helping them find their way in.
Posted: 2014-09-23 in Opinion
Caroline Betts, Head of Marketing at Access Self Storage, discusses her strategies for marketing effectively across many different channels.
Alex Young, a Business Director at AAR, talks perfect pitching.
In an exclusive extract from his new book, The PR Masterclass, former journalist Alex Singleton explains why pay-for newswires deliver bad results.
We’re delighted to announce that the B2B PR Blog has been declared the UK’s best business blog at the 2013 Social Media Communications Awards.
Posted: 2013-10-11 in Opinion
Posted: 2013-09-17 in Opinion
Well, the folks over at the UK social media awards think we might be!
James Wilson, marketing director at XLN Telecom, urges SMEs to wake up and smell the online sales.