Opinion

Commentary on trends and news affecting the reputations of B2B PR companies. We reserve the right to say whatever we like here.

A Journalist's View of Marketing and PR

Posted on: 2015-06-19 in Opinion   |   Tagged: b2bpr comms journalism marketing pr


Gail Downey, Media Director at Onyx PR, provides a journalist's perspective on the difference between Marketing and PR. 

 

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What makes a great PR or marketing graduate?

Posted on: 2015-05-29 in Opinion   |   Tagged: b2b pr graduate jobs graduates marketing pr recruiting


Nick Church, digital marketing executive at leading graduate recruitment agency Give A Grad A Go, shares his top tips for spotting a great PR and marketing graduate.

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Review: The Reputation Playbook

Posted on: 2015-02-26 in Opinion   |   Tagged: book review pr reputation reputation management


B2B PR Blog Editor Heather Baker (@TopLineFounder) reviews one of 2014's must-read business books. 

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The revolution will be outdoors: the democratisation of outdoor advertising

Posted on: 2014-10-27 in Opinion


B2B PR Blog's Editor, Heather Baker examines the factors keeping smaller businesses out of large-scale outdoor advertising - and the disruptive influences helping them find their way in. 

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Multichannel marketing in the digital world

Posted on: 2014-09-23 in Opinion


Caroline Betts, Head of Marketing at Access Self Storage, discusses her strategies for marketing effectively across many different channels.

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Three steps to Pitch Perfection

Posted on: 2014-04-14 in Opinion   |   Tagged: b2b b2b pr how to pr marketing pr agency london pr strategy working in pr


Alex Young, a Business Director at AAR, talks perfect pitching. 

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Why press release newswires are a waste of money

Posted on: 2014-02-19 in Opinion   |   Tagged: pr value of newswires


In an exclusive extract from his new book, The PR Masterclass, former journalist Alex Singleton explains why pay-for newswires deliver bad results.

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The B2B PR Blog named UK’s best business blog

Posted on: 2013-10-28 in Opinion   |   Tagged: b2b pr pr agency london


We’re delighted to announce that the B2B PR Blog has been declared the UK’s best business blog at the 2013 Social Media Communications Awards.

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Lazaridis won’t “up the cool factor” at BlackBerry

Posted on: 2013-10-11 in Opinion


Jess Matthias (@Maticah5 and @wordville), a PR account director at London-based communications agency Wordville, argues that BlackBerry needs a cool CEO to get back on track.

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Are we the best business blog in the UK?

Posted on: 2013-09-17 in Opinion


Well, the folks over at the UK social media awards think we might be!

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2013 UK social Media Communications Awards WINNER

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by SaaS marketing expert Heather Baker, founder of B2B PR consultancy TopLine Communications, and editor of the B2B Guide to Social Media and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email: editor@b2bprblog.com.

 

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