B2B PR Blog
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Opinion

Commentary on trends and news affecting the reputations of B2B PR companies. We reserve the right to say whatever we like here.

Multichannel marketing in the digital world

Posted: 2014-09-23 in Opinion


 

Caroline Betts, Head of Marketing at Access Self Storage, discusses her strategies for marketing effectively across many different channels.

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Three steps to Pitch Perfection

Posted: 2014-04-14 in Opinion    |   Tagged: b2b, b2b pr, how to pr, marketing, pr agency london, pr strategy, working in pr


 

Alex Young, a Business Director at AAR, talks perfect pitching. 

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Why press release newswires are a waste of money

Posted: 2014-02-19 in Opinion    |   Tagged: pr, value of newswires


 

In an exclusive extract from his new book, The PR Masterclass, former journalist Alex Singleton explains why pay-for newswires deliver bad results.

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The B2B PR Blog named UK’s best business blog

Posted: 2013-10-28 in Opinion    |   Tagged: b2b pr, pr agency london


 

We’re delighted to announce that the B2B PR Blog has been declared the UK’s best business blog at the 2013 Social Media Communications Awards.

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Lazaridis won’t “up the cool factor” at BlackBerry

Posted: 2013-10-11 in Opinion


 

Jess Matthias (@Maticah5 and @wordville), a PR account director at London-based communications agency Wordville, argues that BlackBerry needs a cool CEO to get back on track.

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Are we the best business blog in the UK?

Posted: 2013-09-17 in Opinion


 

Well, the folks over at the UK social media awards think we might be!

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Getting more customers to your website

Posted: 2013-09-11 in Opinion    |   Tagged: seo, sme marketing


 

James Wilson, marketing director at XLN Telecom, urges SMEs to wake up and smell the online sales.

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When good news makes the front page

Posted: 2013-08-09 in Opinion    |   Tagged: account director, jess matthias


 

Jess Matthias (@Maticah5 and @wordville), a PR account director at London-based communications agency Wordville, dishes on the overwhelming positivity of media stories during the silly season.

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The reputational cost of tax avoidance that PR teams need to shout about

Posted: 2013-06-21 in Opinion    |   Tagged: industry watch, jess matthias


 

Jess Matthias (@maticah5 and @wordville) a PR account director at London-based communications agency Wordville, recaps on the companies that hit the headlines for all the wrong reasons this week.

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How to end all of the confusion surrounding PR

Posted: 2013-06-14 in Opinion    |   Tagged: perceptions of pr, pr agencies, what is pr


 

Jim Beckham (@JimBeckham) asks what PR has done to deserve all this negativity and misperception.

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