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Commentary on trends and news affecting the reputations of B2B PR companies. We reserve the right to say whatever we like here.
Posted: 2013-05-24 in Opinion | Tagged: google, simon brooks, tax
Simon Brooks (@smnjbrks), Senior Account Director at MSL London, argues that despite high profile criticism, Google has done well in advancing its arguments on tax
Posted: 2013-05-15 in Opinion | Tagged: industry watch, jess matthias
Jess Matthias (@maticah5 and @wordville) a PR account director at London-based communications agency Wordville, addresses this week's oil industry PR nightmare.
Posted: 2013-05-11 in Opinion | Tagged: aimee postle, industry watch
Aimee Postle (@AimeePostle) argues that communications professionals should be involved in succession planning from the outset – rather than being left to communicate the outcome after the fact.
Posted: 2013-05-08 in Opinion | Tagged: industry watch, lucy davies
Lucy Davies (@LucyDesaDavies) describes a bleak picture for women in technology.
Posted: 2013-05-03 in Opinion | Tagged: fran winn, industry watch
The Prime Minister’s cycling campaign steps up a gear. By Fran Winn (@FranWinn) of OPR.
Posted: 2013-04-30 in Opinion | Tagged: industry watch
Julian Rea (@julianrea), Executive Director at CitySavvy, explains how in one 155-word statement Primark repositioned itself from callous corporate exploiter of the poor, to the only one brave enough to recognise its moral duty to help victims of the Bangladesh garment factory disaster.
Posted: 2013-04-26 in Opinion | Tagged: industry watch, lisa gillingham
Most business titles went for the low hanging fruit this week when Apple announced its disappointing results, according to Lisa Gillingham (@lisagillingham), Account Director at Bray Leino.
Posted: 2013-04-18 in Opinion | Tagged: industry watch
Simon Brooks, an Account Director for MSL London, writes about what M & S can – and can’t – learn from Next’s recent good fortune.
Posted: 2013-04-12 in Opinion | Tagged: industry watch, jess matthias
If there is such thing as an ordinary week, this week has certainly not been one, by Jess Matthias (@maticah5 and @wordville) a PR account director at London-based communications agency, Wordville.
Posted: 2013-04-05 in Opinion | Tagged: industry watch, lucy davies
We're knee-deep in Big Data stories, but are they adding anything to the debate, asks Lucy Davies (@LucyDesaDavies)
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by Heather Baker, founder of B2B PR consultancy TopLine Communications, and editor of the B2B Guide to Social Media and takes contribution from anyone sensible in the industry with something intelligent to say. Follow Heather on Twitter @TopLineFounder or contact her via email: editorATb2bprblog.com.
Heathrow airport please open again! We need you to work.
RT @emmahansonwhite: @TopLineFounder Hahahaha 'Rot' obviously has some very valid comments about SEO :-)
amazing Blog comment - I had to approve it: http://t.co/WamGibOPPe
Be a Chart Champion: A Review of Gliffy http://t.co/4h3Unc32hK via @smlbizheroes