Opinion

Commentary on trends and news affecting the reputations of B2B PR companies. We reserve the right to say whatever we like here.

Five reasons why B2B PRs should embrace listicles

Posted on: 2016-12-05 in Opinion


Jacki Vause, CEO at Dimoso discusses listicles as a handy tool for B2B PR.

 

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How to use PR to create an amazing link building strategy

Posted on: 2016-11-11 in Opinion


Stavros Vichos, Head of Marketing at Access Self Storage explains how you can use PR to boost your SEO strategy...

 

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How to build brand trust and content marketing nirvana

Posted on: 2016-10-06 in Opinion


Mark Pinnes, Deputy Marketing Director at Flagship Consulting highlights the importance of trust in content marketing...


 

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Start measuring for future success

Posted on: 2016-09-08 in Opinion


Measuring PR effectiveness involves much more than simply marking time, says Guy Corbet...

 

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The importance of creativity in B2B PR

Posted on: 2016-08-23 in Opinion


It doesn’t wear its heart on its sleeve, and the businesses involved are rarely household names.  So creativity is vitally important in B2B PR to generate awareness amongst press, says Sophie Naylor, Managing Director of Franklin Rae.

 

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Stop hiding behind your screen!

Posted on: 2016-07-21 in Opinion


Tim Bond, Group Head of PR at the DMA urges the next generation of PR professionals to stop relying solely on email communication... 

 

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Five PR strategies for your next product launch

Posted on: 2016-06-30 in Opinion


If you’re serious about getting media coverage, you need to take a much more creative approach than simply sending a press release, says journalist and PR coach Janet Murray...

 

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The rise of 'automated' journalism and what it means for PR

Posted on: 2016-06-22 in Opinion


Jargon PR’s Lilian Smit calls on the industry to keep being creative.

 

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Marketing For Millennials: Your B2B PR Needs Adjusting!

Posted on: 2016-05-27 in Opinion


If you're still using the same marketing tools as 10 years ago, you will be left behind! Bodalgo.com's Armin Hierstetter explains.  

 

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You may think you don’t have to dumb down your story – you’re wrong

Posted on: 2016-05-09 in Opinion


Are your B2B articles understandable enough? The Media Coach's Lindsay Williams has some tips on talking to the media.  


 

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About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing and B2B content marketing agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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