Commentary on trends and news affecting the reputations of B2B PR companies. We reserve the right to say whatever we like here.

The value of PR in a digital world

Posted on: 2018-03-05 in Opinion

Ruth Barrows from The Marketing Pod discusses the latest challenges and trends in PR, including the role of digital and the impact it is having on the industry.


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The Beginner’s Guide to a Data-Driven Public Relations Strategy

Posted on: 2017-11-16 in Opinion

Sam Holzman, Content Marketing Specialist at ZoomInfo explains how to put together a data-driven PR strategy...


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Is an influencer really going to share your content?

Posted on: 2017-10-12 in Opinion

Sylvia Laws, Managing Director, Technical Associates Group provides advice on how to get influencers to share your content. 


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Flexibility in PR: How technology makes it possible

Posted on: 2017-09-19 in Opinion

Damian Hanson, co-founder of cloud-based telephony system for agencies, CircleLoop, discusses the need for the PR industry to become more flexible, and how cloud technology can help facilitate this.


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Are media opportunities drying up for B2B tech PR?

Posted on: 2017-07-24 in Opinion

Big Ideas Machine Director, James Kaye, investigates the current state of B2B PR and comments on the way forward... 


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How is AI impacting the marketer - and the customer?

Posted on: 2017-06-28 in Opinion

Act-On CMO Michelle Huff investigates the impact of AI on the marketing industry and what marketers need to do to keep up with the times.  


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Blend it like a marketer

Posted on: 2017-06-06 in Opinion

Marc Duke, non-executive director at brainbroker explains why blended marketing is the way of the future.


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The benefits of influencer marketing in B2B

Posted on: 2017-05-19 in Opinion

Influencer marketing is an important component of B2B PR. Sylvia Laws, MD, Technical Associates Group explains why and how to use it. 


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Marketing technically complex issues to a broader audience

Posted on: 2017-02-14 in Opinion

MWWPR Account Director Devika Mistry explains why B2B PR professionals should on occasion market their content to a broader audience, and how to go about it… 


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Five key tips for using voice overs to produce a pitch perfect marketing campaign

Posted on: 2017-01-11 in Opinion

bodalgo.com's Armin Hierstetter knows what you should do to make your next voiceover perfect...


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UK Agency Awards Winner 2016

About this blog


The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].


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