Opinion

Commentary on trends and news affecting the reputations of B2B PR companies. We reserve the right to say whatever we like here.

Stop wasting your breath: in digital space, no one can hear a PR scream

Posted on: 2016-03-24 in Opinion


Making noise isn't the same as making music! Acuity's Ian McCawley explains the flaws of "vanity" PR. 

 

Read more


Starting a graduate career in PR

Posted on: 2016-02-16 in Opinion


A PR career isn't for just ANYONE. An Inspiring Interns expert explains what you'll need to survive and thrive in this highly competitive industry! 

 

Read more


The ONE question you should ask any potential employer… Advice for ambitious people only!

Posted on: 2016-01-08 in Opinion


Need to find the perfect job? B2B PR Blog editor and TopLine Comms CEO Heather Baker gives advice on what to do to make it happen...
 

Read more


UK marketers are facing a stress epidemic

Posted on: 2015-10-30 in Opinion


Workfront's Jada Balster writes about how giving marketers increased visibility can alleviate stress. 

Read more


57 things I’ve learned about running an agency

Posted on: 2015-10-12 in Opinion


Over seven years in the PR and comms game, B2B PR Blog editor Heather Baker has seen things you wouldn't believe. The hard bit was cutting this down to just 57...
 

Read more


A Journalist's View of Marketing and PR

Posted on: 2015-06-19 in Opinion   |   Tagged: b2bpr comms journalism marketing pr


Gail Downey, Media Director at Onyx PR, provides a journalist's perspective on the difference between Marketing and PR. 

 

Read more


What makes a great PR or marketing graduate?

Posted on: 2015-05-29 in Opinion   |   Tagged: b2b pr graduate jobs graduates marketing pr recruiting


Nick Church, digital marketing executive at leading graduate recruitment agency Give A Grad A Go, shares his top tips for spotting a great PR and marketing graduate.

Read more


Review: The Reputation Playbook

Posted on: 2015-02-26 in Opinion   |   Tagged: book review pr reputation reputation management


B2B PR Blog Editor Heather Baker (@TopLineFounder) reviews one of 2014's must-read business books. 

Read more


The revolution will be outdoors: the democratisation of outdoor advertising

Posted on: 2014-10-27 in Opinion


B2B PR Blog's Editor, Heather Baker examines the factors keeping smaller businesses out of large-scale outdoor advertising - and the disruptive influences helping them find their way in. 

Read more


Multichannel marketing in the digital world

Posted on: 2014-09-23 in Opinion


Caroline Betts, Head of Marketing at Access Self Storage, discusses her strategies for marketing effectively across many different channels.

Read more


2013 UK social Media Communications Awards WINNER

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing agency, and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

Keen on targeting the PR community? Learn about sponsorship opportunities here.

Read more

Subscribe

Enter your email address to receive our blog feed: