How To

Our guides to doing all the things you need to do to make your B2B PR strategy a success.

Is B2B PR for you?

Posted on: 2012-05-24 in How To   |   Tagged: b2b pr pr agency pr jobs pr work experience working in pr


By Heather Baker, @TopLineFounder

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Ten ways NOT to land your first PR job

Posted on: 2012-05-22 in How To   |   Tagged: b2b pr pr careers pr jobs pr work experience working in pr


By Heather Baker, @TopLineFounder

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Working in PR

Posted on: 2012-05-19 in How To   |   Tagged: b2b pr graduate pr job pr agency pr agency london pr job working in pr


Directory of all our posts on working in PR.

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Our media relations posts

Posted on: 2012-05-16 in How To   |   Tagged: b2b pr how to pr


Directory of all the posts on conducting media relations on the blog.

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Commissioning surveys FAQs

Posted on: 2012-05-14 in How To   |   Tagged: b2b pr commission survey omnibus reseach


Answers to your questions about commissioning research. 

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Consumer omnibus surveys for B2B organisations

Posted on: 2012-05-14 in How To


Why a B2B organisation would comission a consumer omnibus survey.

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Using research in B2B PR

Posted on: 2012-05-14 in How To   |   Tagged: b2b pr commission survey research survey


An overview of commissioning research for B2B PR.

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How to pitch a story to the media

Posted on: 2012-05-14 in How To   |   Tagged: b2b pr journalist relations media pitch media relations


If you want your B2B PR campaign to succeed, you need to be able to pitch your stories to the media. This guide talks you through the process.

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About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing and B2B content marketing agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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