How To

Our guides to doing all the things you need to do to make your B2B PR strategy a success.

The humble press release

Posted on: 2012-06-10 in How To   |   Tagged: media release news release newswire pr newswire pr wire press release


Directory of posts dedicated to the press release.

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Analyst briefings

Posted on: 2012-06-08 in How To   |   Tagged: analyst briefing analyst relations b2b pr forrester research freeform dynamics gartner industry analysts it analysts quocirca


A guide to setting up analyst briefings, by @TopLineFounder

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Ana-Lists: Building lists of analysts

Posted on: 2012-06-07 in How To   |   Tagged: analyst database analyst list analyst relations b2b pr industry analysts it analysts


In the second of our posts on analyst relations, Hannah Stacey @HanStacey shares her experiences of building lists of analysts.

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An introduction to IT industry analysts

Posted on: 2012-06-06 in How To   |   Tagged: analyst relations b2b pr forrester research freeform dynamics gartner idc industry analysts it analysts quocirca


The first in our series on (IT) industry analyst relations, by @TopLineFounder

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Analyst relations

Posted on: 2012-06-06 in How To   |   Tagged: analyst relations forrester research freeform dynamics gartner idc industry analysts it analysts quocirca


Directory of all our posts on analyst relations.

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International omnibus surveys

Posted on: 2012-05-30 in How To   |   Tagged: b2b pr international omnibus omnibus reseach omnibus surveys


If a UK consumer omnibus isn’t doing it for you, why not check out one of these international omnibuses (I checked, it’s not omnibi unfortunately). Or, perhaps a niche omnibus is more to your liking?

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Niche omnibuses

Posted on: 2012-05-28 in How To   |   Tagged: b2b pr ipsos omnibus omnibus reseach omnibus surveys


A list of niche omnibuses, enabling targeted but affordable research, which can be really useful for B2B PR purposes.

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Comparison of UK consumer omnibuses

Posted on: 2012-05-28 in How To   |   Tagged: ipsos omnibus omnibus reseach omnibus survey opinion research tns omnibus uk market research companies


UK omnibus research providers compared by price, timescale and demographics.

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Research campaigns for B2B PR

Posted on: 2012-05-28 in How To   |   Tagged: b2b pr omnibus surveys research campaigns yougov


Directory of all our posts on conducting research for PR.

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The graduate's take on working in PR

Posted on: 2012-05-25 in How To   |   Tagged: b2b pr graduate pr job pr agency london pr london


By Michael Rennett, @michaelrennett

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UK Agency Awards Winner 2016

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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