How To

Our guides to doing all the things you need to do to make your B2B PR strategy a success.

An account manager’s tips on account management

Posted on: 2012-09-27 in How To   |   Tagged: pr account management pr account manager


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook. 

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The proof of the copy is in the reading

Posted on: 2012-09-26 in How To   |   Tagged: account management pr account management pr account manager proof reading


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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How to have that difficult conversation

Posted on: 2012-09-25 in How To   |   Tagged: difficult conversation pr account management pr account manager


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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Communication skills for communications professionals

Posted on: 2012-09-24 in How To   |   Tagged: account management email etiquette phone etiquette pr account management pr account manager professional email communication


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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Are you a good account manager?

Posted on: 2012-09-21 in How To   |   Tagged: b2b pr pr account management pr account manager


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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An introduction to client management

Posted on: 2012-09-19 in How To   |   Tagged: account management client management client relations pr account management pr account manager


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

 

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Skills for the digital age account manager

Posted on: 2012-09-19 in How To   |   Tagged: account management b2b pr pr account manager


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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The account manager role

Posted on: 2012-09-18 in How To   |   Tagged: b2b pr pr account management pr account manager


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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The PR Account Manager's Handbook

Posted on: 2012-09-18 in How To   |   Tagged: account management pr account manager


What every PR pro should know about looking after clients, the media, staff and their bosses.

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Channel media

Posted on: 2012-06-26 in How To   |   Tagged: channel channel pr it channel technology pr


TopLine Communications’ Luke Budka introduces the major channel media.

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About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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