How To

Our guides to doing all the things you need to do to make your B2B PR strategy a success.

Are you a good account manager?

Posted on: 2012-09-21 in How To   |   Tagged: b2b pr pr account management pr account manager


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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An introduction to client management

Posted on: 2012-09-19 in How To   |   Tagged: account management client management client relations pr account management pr account manager


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

 

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Skills for the digital age account manager

Posted on: 2012-09-19 in How To   |   Tagged: account management b2b pr pr account manager


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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The account manager role

Posted on: 2012-09-18 in How To   |   Tagged: b2b pr pr account management pr account manager


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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The PR Account Manager's Handbook

Posted on: 2012-09-18 in How To   |   Tagged: account management pr account manager


What every PR pro should know about looking after clients, the media, staff and their bosses.

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Channel media

Posted on: 2012-06-26 in How To   |   Tagged: channel channel pr it channel technology pr


TopLine Communications’ Luke Budka introduces the major channel media.

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Communicating with stakeholders in the channel

Posted on: 2012-06-26 in How To   |   Tagged: b2b pr channel channel pr var


By Heather Baker, @TopLineFounder

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The IT channel explained

Posted on: 2012-06-25 in How To   |   Tagged: b2b pr channel pr distributor technology pr var vendor


Any series on channel communications needs to start with an overview of the channel. Heather Baker, whose B2B communications consultancy was recently nominated for CRN’s Channel Marketing Agency of the Year Award, provides an intro to the channel for people in PR.

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Communicating with the channel

Posted on: 2012-06-25 in How To   |   Tagged: channel crn it distributor sara yirrell var


A directory of all our posts on channel communications.

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Embargoes: for immediate release

Posted on: 2012-06-22 in How To   |   Tagged: b2b pr embargo press release


Charlotte Ward, TopLine Communications, @Charloot explains the concept of a press release embargo.

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UK Agency Awards Winner 2016

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing and B2B content marketing agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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