How To

Our guides to doing all the things you need to do to make your B2B PR strategy a success.

Talking leadership with Chameleon's colourful CEO

Posted on: 2013-01-28 in How To   |   Tagged: chameleon pr helen holland pr leadership


Helen Holland (@HelenHolland), Founder and CEO of Chameleon PR, tells the B2B PR Blog how she did (and still does) it.  

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An interview with Mike Maynard on the B2B PR B-Log

Posted on: 2013-01-25 in How To   |   Tagged: mike maynard napier pr leadership


Mike Maynard (@mike_maynard) Managing Director of Napier Partnership Limited, shares his experiences of running a PR agency. 

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Introducing our PR Leadership Series

Posted on: 2013-01-23 in How To   |   Tagged: b2b pr pr leadership


PR leadership is  tough, but can also be very rewarding. Our PR Leadership Series looks at how some of the best in the industry have done it. By Heather Baker.

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Should you pay to send your release out on the PA Newswire?

Posted on: 2012-12-10 in How To   |   Tagged: pa newswire press release distribution uk newswire


Think I’ve finally gotten to the bottom of this PA Newswire issue, and my research leads me to conclude it’s not worth the spend. But why don’t you decide for yourself? By @TopLineFounder

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The relevance of newswires

Posted on: 2012-11-29 in How To   |   Tagged: adam parker newswire pr newswire press release wire realwire


By Adam Parker, CEO, Realwire

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What exactly is that online news coverage worth?

Posted on: 2012-11-21 in How To   |   Tagged: businesswire i4u newswire press release press release distribution realwire silobreaker


Part of our Value of Newswires Series. By @TopLineFounder. 

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When things go horribly wrong: What to do when a journalist bad-mouths you on Twitter

Posted on: 2012-11-19 in How To


A valuable lesson in pitching national journalists from Hannah Stacey @hanstacey

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Fondle your creative side

Posted on: 2012-10-17 in How To   |   Tagged: account management creative inspiration pr account manager


Good account management requires creativity. If it doesn't come naturally, here's some advice on getting your creative juices flowing. By @TopLineFounder

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Teaching and mentoring your team

Posted on: 2012-10-15 in How To   |   Tagged: mentoring pr account management pr account manager teaching a skill


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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Ten things account managers do that piss me right off

Posted on: 2012-10-11 in How To   |   Tagged: account management account manager pr account management pr account manager


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing and B2B content marketing agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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