How To

Our guides to doing all the things you need to do to make your B2B PR strategy a success.

Setting tongues a-wagging with Cairbre Sugrue

Posted on: 2013-03-04 in How To   |   Tagged: b2b pr pr careers pr leadership


The B2B PR Blog talks leadership with the man in charge at Waggener Edstrom UK (@CairbreUK)

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Brendon Craigie in the hot seat

Posted on: 2013-03-01 in How To   |   Tagged: brendon craigie hotwire hotwire pr pr leadership


The Group CEO of Hotwire talks leadership and loyalty with Heather Baker.  

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Impossible to pun without alarming people

Posted on: 2013-02-27 in How To   |   Tagged: b2b pr pr agency pr careers pr leadership


The latest post in our PR Leadership Series: An interview with Lara Leventhal (@LaraLeventhal), Managing Director, Eulogy! and Onlinefire

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Putting a few Byrning questions to the main man at WS

Posted on: 2013-02-25 in How To   |   Tagged: colin byrne pr leadership weber shandwick


The B2B PR Blog speaks to Colin Byrne, CEO, Weber Shandwick, UK and Europe (@CapByrne)

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Targeting SMEs through media relations

Posted on: 2013-02-12 in How To   |   Tagged: marketing to smes small business marketing smb sme smes and pr


We’ve researched what publications SMEs read and the answer might surprise you. By @HanStacey and @TopLineFounder at TopLine Communications

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Mapping the UK SME landscape

Posted on: 2013-02-05 in How To   |   Tagged: smb sme sme marketing


Our guide to understanding small businesses in the UK. By @TopLineFounder and @HanStacey.

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Are SMEs your target audience? Then read on

Posted on: 2013-02-04 in How To   |   Tagged: market to smes smemarketing


Introducing our series on marketing to SMEs, in partnership with our sister blog, The B2B Social Media Guide.  Much of the credit for this series belongs to @Hanstacey, but @TopLineFounder is going to take some too. 

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Straight talking with Jargon’s MD

Posted on: 2013-02-01 in How To   |   Tagged: jargon pr pr leadership simon corbett


Simon Corbett, MD of Jargon PR (@jargonpr) talks about taking a start-up international in its first few years.

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Taking stock with Nelson Bostock

Posted on: 2013-01-30 in How To   |   Tagged: lee nugent nelson bostock pr leadership


Get your notebook out as Lee Nugent (@leenugent), CEO Nelson Bostock Group shares some useful practical tips on successful agency management.

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Talking tentacular growth with Octopus’ CEO

Posted on: 2013-01-29 in How To   |   Tagged: octopus group pr leadership sandy purewal


Sandy Purewal (@sandypurewal), CEO of Octopus Group, shares his experiences running a pretty impressive consultancy.

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UK Agency Awards Winner 2016

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing and B2B content marketing agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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