How To

Our guides to doing all the things you need to do to make your B2B PR strategy a success.

What's the worst PR advice you have ever received?

Posted on: 2014-02-28 in How To   |   Tagged: pr agency


Rene Musech explores what horrors can occur when companies take PR advice from agencies that are not qualified to give it.

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Writing killer Google PPC ads

Posted on: 2014-02-14 in How To   |   Tagged: business writing business writing tips copywriting ppc


Detailed keyword research, a whopping budget and beautiful landing pages mean nothing if your ad copy is crap. Here’s our guide to copywriting for Adwords. By Heather Baker and Jim Beckham.

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Complete guide to LinkedIn advertising for service businesses

Posted on: 2014-01-16 in How To   |   Tagged: linkedin


Your LinkedIn campaign doesn’t need to be a waste of time. By Heather Baker @TopLineFounder.

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Google+ and SEO for beginners

Posted on: 2013-12-16 in How To   |   Tagged: seo social media


A beginner's guide to Google+ and SEO by @lukebudka, account director at integrated communications specialist, TopLine Communications.

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What your GP can teach you about marketing

Posted on: 2013-11-22 in How To


Smarter content marketing: A collaborative effort by the digital lead generation team at TopLine Communications.

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Who reads the B2B PR Blog? An exercise in developing personas

Posted on: 2013-10-22 in How To   |   Tagged: personas


Account executive Sophie Mackintosh (@sophmackintosh) develops personas for the readers of the B2B PR Blog.

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Are your audience’s personality disorders affecting your PR strategies?

Posted on: 2013-10-14 in How To   |   Tagged: b2b pr client persona customer persona how to pr personas


David Jamieson (@JamiesonDavid), Account Manager at B2B PR agency TopLine Communications, looks at how and why developing customer personas is essential to good communications.

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Guide to PR measurement, metrics and evaluation

Posted on: 2013-09-20 in How To   |   Tagged: pr measurement social media


Our series on how to measure whether your PR campaign is working. Join the debate on Twitter #measurepr or @B2BPRBlog. Written by Heather Baker

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Don’t do these 8 things when pitching journalists

Posted on: 2013-06-03 in How To   |   Tagged: how to pitch a journalist journalist pitch pitching journalists


Account manager David Jamieson (@jamiesondavid) at B2B PR consultancy TopLine Communications, ruminates on common mistakes PRs make when pitching that make a tough job even tougher.

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The seven deadly sins of pitching to a national newspaper

Posted on: 2013-05-30 in How To   |   Tagged: how to pitch a journalist journalist pitch


Alex Singleton (@alexsingletonuk), a former newspaper journalist, is author of the forthcoming book The PR Masterclass. Here he explains some of the mistakes PR practitioners make when pitching to the nationals.

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About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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