How To

Our guides to doing all the things you need to do to make your B2B PR strategy a success.

An integrated marketing case study

Posted on: 2016-03-10 in How To

Great marketing begins at home! The star of TopLine Comms' latest case study is none other than...TopLine Comms

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“Dear PR people”: using tech to become pitch perfect

Posted on: 2016-02-09 in How To

Are you annoying journalists? Bullhorn's Peter Linas says the right tech can have them singing your praises. 


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Thought Leadership and B2B PR

Posted on: 2015-07-06 in How To

Paul Lindsell of MindMetre Research goes spelunking in the caves of B2B thought leadership. 

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How to get information for next to nothing

Posted on: 2014-07-30 in How To

By Nick Hague, director at global business-to-business market research agency B2B International

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Reddit: the party marketers need to crash

Posted on: 2014-06-04 in How To   |   Tagged: content marketing reddit social media

We take a look at how (and how not) to win friends and influence people on Reddit.

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Getting closer to your audience

Posted on: 2014-04-01 in How To   |   Tagged: social media

Matt Cross, Deputy MD at Hotwire PR talks digital maturity, 'niche social networking' and the future of social media.

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5 ways to be boring at a trade show

Posted on: 2014-03-07 in How To   |   Tagged: b2b pr

Are you planning for your next trade show? Don’t make these mistakes!

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What's the worst PR advice you have ever received?

Posted on: 2014-02-28 in How To   |   Tagged: pr agency

Rene Musech explores what horrors can occur when companies take PR advice from agencies that are not qualified to give it.

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Writing killer Google PPC ads

Posted on: 2014-02-14 in How To   |   Tagged: business writing business writing tips copywriting ppc

Detailed keyword research, a whopping budget and beautiful landing pages mean nothing if your ad copy is crap. Here’s our guide to copywriting for Adwords. By Heather Baker and Jim Beckham.

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Complete guide to LinkedIn advertising for service businesses

Posted on: 2014-01-16 in How To   |   Tagged: linkedin

Your LinkedIn campaign doesn’t need to be a waste of time. By Heather Baker @TopLineFounder.

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UK Agency Awards Winner 2016

About this blog


The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing and B2B content marketing agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].


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