Our guides to doing all the things you need to do to make your B2B PR strategy a success.
Posted: 2013-11-22 in How To
Smarter content marketing: A collaborative effort by the team at TopLine Communications
Account executive Sophie Mackintosh (@sophmackintosh) develops personas for the readers of the B2B PR Blog.
Alex Singleton (@alexsingletonuk), a former newspaper journalist, is author of the forthcoming book The PR Masterclass. Here he explains some of the mistakes PR practitioners make when pitching to the nationals.
By Tom Maddocks, founder and course director at Media Training Associates.
Sophie Mackintosh, Account Assistant at London PR agency TopLine Communications, highlights some famous people who started their careers in PR.
The Group CEO of Hotwire talks leadership and loyalty with Heather Baker.