B2B PR Blog
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How To

Our guides to doing all the things you need to do to make your B2B PR strategy a success.

Getting closer to your audience

Posted: 2014-04-01 in How To    |   Tagged: social media


 

Matt Cross, Deputy MD at Hotwire PR talks digital maturity, 'niche social networking' and the future of social media.

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5 ways to be boring at a trade show

Posted: 2014-03-07 in How To    |   Tagged: b2b pr


 

Are you planning for your next trade show? Don’t make these mistakes!

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What's the worst PR advice you have ever received?

Posted: 2014-02-28 in How To    |   Tagged: pr agency


 

Rene Musech explores what horrors can occur when companies take PR advice from agencies that are not qualified to give it.

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Writing killer Google PPC ads

Posted: 2014-02-14 in How To    |   Tagged: business writing, business writing tips, copywriting, ppc


 

Detailed keyword research, a whopping budget and beautiful landing pages mean nothing if your ad copy is crap. Here’s our guide to copywriting for Adwords. By Heather Baker and Jim Beckham.

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Complete guide to LinkedIn advertising for service businesses

Posted: 2014-01-16 in How To    |   Tagged: linkedin


 

Your LinkedIn campaign doesn’t need to be a waste of time. By Heather Baker @TopLineFounder.

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Google+ and SEO for beginners

Posted: 2013-12-16 in How To    |   Tagged: seo, social media


 

A beginner's guide to Google+ and SEO by @lukebudka, account director at integrated communications specialist, TopLine Communications.

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What your GP can teach you about marketing

Posted: 2013-11-22 in How To


 

Smarter content marketing: A collaborative effort by the digital lead generation team at TopLine Communications.

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Who reads the B2B PR Blog? An exercise in developing personas

Posted: 2013-10-22 in How To    |   Tagged: personas


 

Account executive Sophie Mackintosh (@sophmackintosh) develops personas for the readers of the B2B PR Blog.

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Are your audience’s personality disorders affecting your PR strategies?

Posted: 2013-10-14 in How To    |   Tagged: b2b pr, client persona, customer persona, how to pr, personas


 

David Jamieson (@JamiesonDavid), Account Manager at B2B PR agency TopLine Communications, looks at how and why developing customer personas is essential to good communications.

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Guide to PR measurement, metrics and evaluation

Posted: 2013-09-20 in How To    |   Tagged: pr measurement, social media


 

Our series on how to measure whether your PR campaign is working. Join the debate on Twitter #measurepr or @B2BPRBlog. Written by Heather Baker

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