How To

Our guides to doing all the things you need to do to make your B2B PR strategy a success.

Thought Leadership and B2B PR

Posted on: 2015-07-06 in How To


Paul Lindsell of MindMetre Research goes spelunking in the caves of B2B thought leadership. 

Read more


How to get information for next to nothing

Posted on: 2014-07-30 in How To


By Nick Hague, director at global business-to-business market research agency B2B International

Read more


Reddit: the party marketers need to crash

Posted on: 2014-06-04 in How To   |   Tagged: content marketing reddit social media


We take a look at how (and how not) to win friends and influence people on Reddit.

Read more


Getting closer to your audience

Posted on: 2014-04-01 in How To   |   Tagged: social media


Matt Cross, Deputy MD at Hotwire PR talks digital maturity, 'niche social networking' and the future of social media.

Read more


5 ways to be boring at a trade show

Posted on: 2014-03-07 in How To   |   Tagged: b2b pr


Are you planning for your next trade show? Don’t make these mistakes!

Read more


What's the worst PR advice you have ever received?

Posted on: 2014-02-28 in How To   |   Tagged: pr agency


Rene Musech explores what horrors can occur when companies take PR advice from agencies that are not qualified to give it.

Read more


Writing killer Google PPC ads

Posted on: 2014-02-14 in How To   |   Tagged: business writing business writing tips copywriting ppc


Detailed keyword research, a whopping budget and beautiful landing pages mean nothing if your ad copy is crap. Here’s our guide to copywriting for Adwords. By Heather Baker and Jim Beckham.

Read more


Complete guide to LinkedIn advertising for service businesses

Posted on: 2014-01-16 in How To   |   Tagged: linkedin


Your LinkedIn campaign doesn’t need to be a waste of time. By Heather Baker @TopLineFounder.

Read more


Google+ and SEO for beginners

Posted on: 2013-12-16 in How To   |   Tagged: seo social media


A beginner's guide to Google+ and SEO by @lukebudka, account director at integrated communications specialist, TopLine Communications.

Read more


What your GP can teach you about marketing

Posted on: 2013-11-22 in How To


Smarter content marketing: A collaborative effort by the digital lead generation team at TopLine Communications.

Read more


2013 UK social Media Communications Awards WINNER

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by SaaS marketing expert Heather Baker, founder of B2B PR consultancy TopLine Communications, and editor of the B2B Guide to Social Media and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email: editor@b2bprblog.com.

 

Keen on targeting the PR community? Learn about sponsorship opportunities here.

Read more

Subscribe

Enter your email address to receive our blog feed: