How To

Our guides to doing all the things you need to do to make your B2B PR strategy a success.

Implementing a B2B Digital PR Strategy

Posted on: 2017-11-07 in How To


Amy Shaw, Digital PR Manager, Curated Digital outlines how to implement an effective digital B2B PR strategy...

 

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Changing regulations from a PR perspective

Posted on: 2017-08-22 in How To


Jonathan Lenz, Account Director at CubanEight explains how to approach regulatory changes from a PR perspective.


 

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5 ways to influence your influencers

Posted on: 2017-03-06 in How To


In B2B PR, influence is about trust. To build and gain trust from industry experts, stakeholders, and subsequently potential customers there are a number of different marketing tactics you can use:

 

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An integrated marketing case study

Posted on: 2016-03-10 in How To


Great marketing begins at home! The star of TopLine Comms' latest case study is none other than...TopLine Comms

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“Dear PR people”: using tech to become pitch perfect

Posted on: 2016-02-09 in How To


Are you annoying journalists? Bullhorn's Peter Linas says the right tech can have them singing your praises. 

 

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Thought Leadership and B2B PR

Posted on: 2015-07-06 in How To


Paul Lindsell of MindMetre Research goes spelunking in the caves of B2B thought leadership. 

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How to get information for next to nothing

Posted on: 2014-07-30 in How To


By Nick Hague, director at global business-to-business market research agency B2B International

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Reddit: the party marketers need to crash

Posted on: 2014-06-04 in How To   |   Tagged: content marketing reddit social media


We take a look at how (and how not) to win friends and influence people on Reddit.

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Getting closer to your audience

Posted on: 2014-04-01 in How To   |   Tagged: social media


Matt Cross, Deputy MD at Hotwire PR talks digital maturity, 'niche social networking' and the future of social media.

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5 ways to be boring at a trade show

Posted on: 2014-03-07 in How To   |   Tagged: b2b pr


Are you planning for your next trade show? Don’t make these mistakes!

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UK Agency Awards Winner 2016

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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